Case study - Fortune 500 Financial Services company finds success with Mobile Ads
Thursday, August 19, 2010
Last week, our friends at the recently launched Google Mobile Ads Blog featured a story on how a Fortune 500 Financial Services client, in partnership with the digital agency Rosetta, drove traffic and conversions with mobile ad campaigns.
In particular, the client saw mobile click-through rates almost eight times higher than desktop CTRs, and a lift in incremental web traffic from mobile. Most importantly, users were signing up for the client’s services via their phones.
Want to read more? Visit the Mobile Ads Blog for the full post.
In particular, the client saw mobile click-through rates almost eight times higher than desktop CTRs, and a lift in incremental web traffic from mobile. Most importantly, users were signing up for the client’s services via their phones.
Want to read more? Visit the Mobile Ads Blog for the full post.