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Aristotle said “Excellence is an art won by training and habituation... [it] is not an act, but a habit.” Excellence doesn’t come from luck, but from effort and planning and while there is a lot of hard work involved, anyone can achieve greatness with time.

With this in mind, we want to help you on your way to greatness. Check out our Delivering With Excellence infographic now, and watch the video below. We’ve also put together a couple of handy hints to prepare you on your way.  

Stay organized

Organization is the starting block of excellence. While it’s tempting to jump head-first into a new project, it’s important to make time to plan it out. Use Google Docs to create shared timelines and assign tasks so everyone involved can access and update accordingly.

Communicate

Have you ever worked on a job where you ended up in meetings about meetings about meetings…? While it’s important to touch base along the way, there are better ways to track progress like one-to-one catchups or detailed scheduling, leaving everyone more time for the important stuff.

Resource

A new project means a fresh start. Allocate staff resources early on to ensure workloads are balanced. Give everyone a portion of the project to own - pressure makes diamonds, and it will make everyone feel more invested.

Don’t stay in a dead end

If your initial idea or thought process isn’t working, don’t be afraid to try a new one. Sometimes a new approach or a new way of thinking is the best course of action, even if it means abandoning something you’ve already spent time on.

Be bold

Your client knows their industry better than anyone, but you know yours. So don’t be afraid to take charge and offer new suggestions and ideas that they may not have considered, the worst thing they can say is no.

Watch the video below for more information - see you on the path to excellence!

Building a brand online is about creating authentic connections with your audience. Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.

Reach & Frequency Reporting: Speak the same measurement language across media
AdWords for video now displays reach and frequency metrics in your campaign reporting interface. These metrics give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen it, helping you better measure against other media such as TV. To view these metrics on a campaign, ad or targeting group level, just click on Columns; Customize Columns and look under the Performance section.



Column Sets: Tell us your marketing goals, and we’ll pull the metrics
To help you organize the metrics that matter most to your campaign, we’re introducing the Column Sets feature which groups relevant metrics by marketing objective. So all you need to do is select your advertising goal and we’ll show you useful reporting columns for your account. For example:

• Want to build brand awareness? Select the Branding objective in the “Columns” drop down to see how broadly your video ad was viewed. We’ll automatically show unique viewers, average view frequency and average impression frequency.
• Want to optimize for conversions? Select the Website Traffic and Conversions objective to see how your video ads drove viewers to action. We’ll show you website traffic, number of conversions, cost-per-conversion, and your conversion rate from people who viewed your ad.
• Want to grow your audience? Select the Audience objective to understand how your video ads drove people to watch and engage with more of your content. We’ll show you follow-on subscribers and follow-on views.
• Want to drive more views? Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. We’ll show you follow-on views and unique viewers.
  
  

GeoMap: Visualize your views
Where in the world are your views coming from? With the new AdWords for video visualization feature, you can tell with a mere glance. Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. You can even click on regions to drill down to states and provinces globally, and to the DMA-level in the U.S. These geographic insights can help you understand which of your ad messages are resonating with specific markets.



We hope these new features to help you easily compare campaigns across platforms, discover new metrics and derive actionable insights. Head over to AdWords for video to try them out today!

Posted by David Tattersall, YouTube Product Manager, recently watched “Top Gear - Reliant Robin Space Shuttle”

This is the fourth in a series of 7 blog posts about the DoubleClick Search bid optimization white paper, Seven Factors to Consider When Choosing a Bid Optimization Platform.

Last week, we explored the importance of using a smart bid optimization tool to choose the right bids for your keywords. But even smart bids can quickly become irrelevant in a dynamic search landscape. That's why "speed" is as important as "smarts" when it comes to effective bid management.

To learn more about the importance of fast search management platforms that execute quickly to make use of every opportunity, follow the full blog post series on the DoubleClick Search Blog.

Posted by Kim Doan, Product Marketing Manager, DoubleClick Search

This is the second in a series of 7 blog posts about our bid optimization white paper, Seven factors to consider when choosing a bid optimization platform.

At Google, we recognize that the freshness and accuracy of data is paramount to any data-driven system. And since bid optimization platforms are essentially decision engines, data lies at the center of the process, with the engine considering and analyzing data before deciding on the best bid for a given keyword. It’s no surprise, then, that low-quality and stale data going in often means poor results coming out.

To learn about our position on the quality of fresh data in the bid optimization process, and how the DoubleClick Search Performance Bidding Suite fits in, follow the full blog post series on the DoubleClick Search Blog.


Posted by Kim Doan, Product Marketing Manager, DoubleClick Search

Cross-posted; follow the full series on the DoubleClick Search blog

Last week, we kicked off our bid optimization blog post series by inviting you to a ClickZ webinar on how to choose the right bid optimization tool to drive paid search results for your business. Today, we’ll continue the conversation by tackling the first of seven questions you should ask when choosing a bid optimization platform for your business:

Question 1: Can I state my goals to match how my business really works?

We believe that effective search campaigns start with a clearly-defined advertiser goal. A clear definition of your goal affects every aspect of your campaign. For example, on DoubleClick Search, it influences the signals that are evaluated by our bid optimization system, the data analysis we perform, and ultimately, the results you get from the bid optimization system. As such, poorly-defined goals can mean missed opportunities and lackluster results.

The figure below illustrates how a marketer’s goal plays a critical role in influencing every step of the bid optimization process:



That’s why the flexibility to express individual campaign goals is so important -- it helps ensure that all bids work toward and maximize business results that matter to you. So when choosing a bid optimization platform, look for one that’s comprehensive in the goals it supports, offering the option to express basic goals, as well as combine goals, and to optimize against unique business data.

You may find that most tools offer a way of defining a set of basic campaign goals:

• Position - the ad position (rank) you want to achieve on the page, expressed as a whole number (1), a range of numbers (1-3), a decimal (2.5), or any combination.
• Cost Per Action (CPA) - The average cost per action, where action can be a conversion, sale, signup, or other marketer-defined event.
• Effective Revenue Share (ERS) - the total cost of a campaign divided by the total revenue generated by that campaign, expressed as a percentage
• Return on Ad Spend (ROAS) - The total revenue generated by an SEM campaign divided by the cost, expressed as a percentage
• Spend (Budget) - A precise monthly budget to spend while maximizing results on a specific metric (clicks, impressions, conversions, or other)

However, every campaign has unique objectives, and it’s likely you want flexibility beyond the basics. You may need a way of expressing a combination of goals, based on your unique objectives. To achieve this, look for a solution that offers the flexibility to express bidding goals in a rich language. For example, can you set a CPA goal while still maintaining a top position? Can you achieve a target position while staying within a specified budget? Does the platform support full flexibility to express a unique goal for each different type of conversion -- setting more aggressive goals for those conversion types you value more? Can the tool also optimize off your unique business data, including offline conversions or website data?

These are the types of considerations that inform our investments in the DoubleClick Search Performance Bidding Suite, where we wanted to put advertiser goals at the center of the bid optimization process. So whether you have a goal that’s based on a CPA, revenue, return on ad spend, budget, or a combination of these, the Performance Bidding Suite lets you easily define and optimize to your precise business objectives, and express a unique bid goal for every conversion type. In addition, the Performance Bidding Suite offers the option to integrate offline data, and have this data expressed in bid decisions to ensure that the entirety of your business is usable for bid optimization consideration.

Of course, defining the goal is just the first step. Once it’s been set, what kind of data does the bid optimization tool analyze to make bid decisions? Next week, we’ll take a closer look at the second question to consider when choosing a bid optimization platform: How fresh is the data that’s used in making bid decisions?

To learn more about the 7 factors to consider, download our white paper here.

New product launches trigger an enormous amount of online activity, and cause consumers to shop. And we know that search volume can predict all sorts of things, from unemployment to auto trends. Putting those together, we took a look at the smartphone industry. In our Smartphone Launch Predictor study, we uncovered factors that can maximize and predict product success.
One key takeaway is that aggregate search predicts smartphone sales, with over 90% accuracy.

Here are the key findings that show how marketers can predict, and increase, smartphone sales:

• Early buzz is a good sign: Maximize official press and marketing efforts early. Why? Pre-launch buzz, like online news stories is a top factor in propelling long-term search interest. We found that an extra 1,000 news stories in the weeks before launch will likely lead to a 9% boost in smartphone sales (compared to the situation if there are no news stories).
• Customers are searching earlier than you might expect: A whopping 52% of purchase-related searches occur before launch. This is a prime opportunity to reach customers when they’re interested in learning more about the product, as fewer marketers are running ads at this time.
• End of the week availability rules: Some days of the week work better than others. The strongest sales figures correlate with Thursday and Fridays on-sale dates, so schedule messaging when it will generate the most interest. 
• Video is a key channel: Shoppers are taking a sneak peak at products before choosing a device: video views for smartphones increased 60% from 2010 to 2011. Video views during launch week generates great results. If a smartphone accrues 1 million video views during launch week launch, it will likely sell over 1.2M units in the 12 weeks after launch.
• Ad clicks correlate closely: The higher the number of clicks on your search ads, the higher your sales - both online and in-store. How much? If a smartphone accrues 100,000 paid clicks during the 12 weeks after launch, it will likely sell over 1.3M units over the same period.
• User research cycle: Before launch, shoppers tend to compare brands to explore the smartphone landscape. More detailed searching increases during the week of launch, when searches for smartphone reviews peak. And then, after launch, people dig into the details: searches for specific smartphone features and product issues hit their high points in the weeks after launch. Tailoring ad campaigns to this cycle is a big opportunity.
• Buying one screen on many screens: As smartphone retailers know, screens are blurring and campaigns are becoming integrated. At launch week, an extra 25,000 searches for smartphones, from smartphones, predicts an increase in sales of 17%.

For more insights, download the full research on smartphone sales predictors at Think With Google.

Posted by Matt Seitz, Technology team, Sr. Analytical Lead

Apps are a powerful way to keep your most loyal users engaged, and can also be a real driver of revenue for marketers big and small. When advertising apps, the key is to know what’s working and what’s not. While advertisers have already been able to measure their Android app downloads within AdWords, we’ve now launched the ability to track iOS downloads that were driven by in-app display ad campaigns.

To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads. With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads. These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimizer for apps.

Figuring out what ads are working is key for marketers like Sho Masuda, Vice President of Player Marketing for GREE, a leading mobile social game app developer. GREE has used click to download and in-app advertising solutions with AdWords to promote their app, and Masuda says, "Google’s host of tracking and optimization tools help us quickly iterate and maximize ROI across our app promotion campaigns. iOS conversion tracking will help us gain even deeper insights into our Google app promotion efforts for our iOS apps.

If you’d like to learn more about how to track value beyond the app download, you can watch a recording of our Learn with Google webinar “Understanding your App Users with Google Analytics” here.

Posted by Morgan Hallmon, Product Manager

With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the crowd. We recently launched several app promotion features designed to help those of you who have created an app promotion campaign in AdWords, or are considering creating an app promotion campaign, maximize your return on investment.

CPA Bidding with Conversion Optimizer
You are constantly looking for ways to easily optimize your campaigns and attract the right customers at the right cost. Google’s Conversion Optimizer helps increase conversions across our search and display networks while decreasing cost per acquisition. Conversion Optimizer analyzes historical conversion data and adjusts bids on an ongoing basis to help you maximize your ROI. We're now extending the power of this automated bidding feature to app advertisers to help you drive efficient app installs at scale.

With Conversion Optimizer, instead of a traditional CPC bid, you can set a target cost per acquisition (CPA), based on your average cost per download. Conversion Optimizer will use historical conversion data and other signals to place CPC bids automatically, in order to hit the target CPA with as much volume as possible. While results vary per campaign, strong early results from our beta campaigns show a 20%+ decrease in cost per install with the addition of Conversion Optimizer. It’s important to note that Target CPA bidding does not guarantee a particular cost per install. The tool is now available to all advertisers that have created app promotion campaigns, and we’re excited to help you move beyond manual bid management to free, automated optimization.

Ad Formats
For advertisers looking to promote your apps to app users, capturing the attention of potential users and driving them to download your app is key. Many advertisers use our text ads to drive people to an Android or iOS app, and we've now optimized text ads for Android or iOS apps to include more information about what users are getting, what they have to pay for it, and how others feel about the app.

The ad rotates to display all the information when a user clicks on the ad. The user has to click on Download to go to the app download page.

With AdWords, app advertisements are automatically updated with the latest information like reviews and ratings. You simply create a text ad that points to your app download page, and AdWords supplies the graphics and formatting. We’ve found that when app advertisers provide users with this kind of important information about their apps, many have seen their cost per conversion decrease by about 25%.

If you’d like to learn more about Google’s app promotion features and see a live demonstration of how to implement and optimize these tools in your AdWords account, tune into our webinar on September 12th at 10am PST. Register today by visiting this link: http://goo.gl/B49ma.

Posted by Chrix Finne, Product Manager, Mobile Ads

As a search marketer, you know that bid optimization is one of the critical aspects of managing search at scale, providing sophisticated technology to meet your unique business goals. Over the past 18 months, the DoubleClick Search team has been focused on enhancing our automated bidding tools -- understanding that this is the engine that drives campaign performance. We've rebuilt our bid optimization platform from the ground up -- no single line of code is the same! -- and our users are already seeing some impressive results: 88% have experienced significant improvements in campaign performance, with 50% doubling their conversions at half the CPA (1).

Our investments in bid optimization span beyond revamped technology and algorithms. We wanted to make it easier for you to state your goals and monitor performance, to better harness and discover the power of automated strategies. The result is our new Performance Bidding Suite, which includes updates to the user interface (UI), new strategy options, and increased transparency into bid engine decisions. With our Performance Bidding Suite, you can:

• Quickly find the right goal with a refreshed user interface. Easily express bid optimization goals that match your business objectives. Whether you’re looking to maximize revenue or target a position, the new UI makes it even easier to find the right strategy for your unique goals. Our updated UI is designed to capture new bid strategies as they are released.
• Easily enter your Target Spend goals. With our new Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend. Learn more
• Efficiently set default minimum and maximum bids on a strategy. Spend more time managing bid limits for the keywords you care about most, while DoubleClick Search handles the rest through a bid strategy-wide setting.
• Exercise even more advanced controls. The Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies. The first option we’re releasing gives you control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies. Stay tuned for more advanced controls. Learn more

In addition to a cleaner interface, new strategies, and advanced controls, the Performance Bidding Suite provides increased transparency into bid decisions and impact. Drive more insights with features that allow you to:

• Chart your Max CPC bids to visualize trends over time. You can now chart keyword bids for a defined date range, alongside any other metric in our UI to easily analyze bidding frequency and bid changes.
• Better understand our decision-making with bid rationale summary. As part of the change history tool, our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids.
• Preview intended bids. Our bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits.

With these transparency features from the Performance Bidding Suite, you have powerful insights into how different settings impact campaign performance, and can tweak these settings if needed.

If you'd like to get started exploring the Performance Bidding Suite, you can check out the latest release notes and updated articles in the Help Center, or view our recorded webinar here.

Posted by the DoubleClick Search team

1. Google internal data, 2012

Yesterday, we announced Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from your website. We hope you’ll find Dynamic Search Ads to be a useful tool in your toolbox to scale up clients’ campaigns quickly, discover unwanted gaps in keyword coverage, or keep search campaigns in sync with your clients' fast-changing inventory.

In addition to the details on the Inside AdWords blog and in the AdWords Help center, we wanted to share a few answers here to common questions that you or your clients might have.

Q. So Dynamic Search Ads are typically producing incremental traffic gains of 5-10% with satisfactory ROI. What’s typical implementation look like?
A. During our pilot, a typical implementation would have max CPC bids initially set at approximately 75% of a campaign’s average, budgets were not constrained, the whole site was targeted, and negatives were used. For these implementations, it was typical to see increases in traffic of 5-10% with satisfactory ROI across a wide range of clients.

Q. Which clients are most likely to see greatest results?
A. Dynamic Search Ads have greater potential for advertisers with large, fast-changing inventories where it can be challenging to keep AdWords campaigns in sync with what’s actually in-stock.

Q. How do Quality Scores for Dynamic Search Ads relate to Quality Scores for keyword-based campaigns?
A. They’re tracked independently and do not affect one another.

Q. Are there any mechanisms to avoid inadvertent policy violations with the dynamic ad headlines?
A. Filtering technology is used to help avoid inadvertent trademark and other policy violations in the ad text headlines.

For another perspective on Dynamic Search Ads from an agency involved in the pilot, please visit the RKG blog for their analysis and usage strategies.

Dynamic Search Ads are available in all languages and countries, but are in limited beta. To get Dynamic Search Ads enabled in your clients’ accounts, please contact your Google representative. If you don’t have a representative, you can sign up using our interest form.

We’ll be listening closely to how you’re using Dynamic Search Ads, as well as your results, suggestions, and unanswered questions. As with all our betas, we value and welcome your feedback.

Posted by Baris Gultekin, Director, AdWords Product Management

Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google display campaign in the last year while continuing to increase their investment, today we’re shining a light on some specific examples.

For each brand we’re highlighting today, display was an integral part of their broader marketing strategy. To make it work, they tapped into a robust display advertising toolbox and applied targeting, creative, measurement and optimization solutions that made the most sense for their campaign objective. Let’s take a look at the results.

Airbnb increased the number of nights booked from 800,000 to 2 million with help from remarketing on the Google Display Network and TrueView video ads on YouTube.  (Read case study)

Our friends at the Google Mobile Ads Blog recently launched the "Getting Mobile Ready" series to help you and your clients establish their presence on the mobile web.

Part 1 focuses on tips for creating a mobile website, while part 2 provides an easy-to-follow checklist for setting up a mobile website test.

To stay up-to-date on this series, and other ways to make the most of the big opportunity on the small screen, subscribe to the Google Mobile Ads Blog feed.

Posted by Agency Blog Team

We'd like to remind you about an upcoming webinar on how to drive results with contextual targeting. The event is on Wednesday, February 23, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

In this webinar, learn more about how contextual targeting can drive results for your clients - e.g.:

• Contextual targeting strategies for specific marketing objectives
• The Contextual Targeting Tool, build and optimize better-performing campaigns in minutes
• Tips for boosting performance of contextually-targeted campaigns

For more details on the content being covered, visit last month's blog post. To register for the webinar, click here.

Posted by Agency Ad Solutions Blog Team

Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies
Tuesday, February 15th at 11amPST / 1pmCST / 2pmEST
The Google Remarketing Team invites you to our next optimization webinar: Optimizing & Maximizing your Current Strategies. Building on the strategies discussed during our Remarketing Optimization and Advanced Strategies webinar, this session will expand into 'maximization'--how to ensure you're reaching as many people as possible and taking full advantage of your web traffic.

Features of the webinar will include:

• Maximization: Ensure you're reaching all of the users on your lists.
• Optimization: Learn how to ensure you are getting the most effective ROI from your campaigns.
• Case Studies/List Strategies: Hear how others in your industry are achieving great results from remarketing.

Click here to register. As a refresher or if you missed the Advanced Strategies webinar, you can view it here.

Connecting with US Hispanics Online
Wednesday, February 16th at 10am PST / 12pmCST / 1pmEST
Google is pleased to present "Connecting with US Hispanics Online," which will explore how marketers can reach US Hispanics online in culturally relevant ways. You'll gain insights to help you plan search, social, video and mobile marketing programs to directly connect with this vibrant demographic. The webinar will include:

• Highlights from Google's new primary research report: The 4 Truths about US Hispanics & Digital
• Specific strategies you can implement immediate to target the US Hispanic audience online

Click here to register.

Posted by Agency Ad Solutions Blog Team

Every day, Google’s contextual engine scans billions of web pages to show users relevant ads, in real time, about the things they care about. Contextual targeting remains one of the most powerful ways agencies and advertisers can reach their audiences - precisely in the moment of relevance. It continues to deliver great campaign performance, but it’s also seeing renewed interest as a powerful complement to audience targeting.

Please join Google for an upcoming webinar to learn more about how contextual targeting can drive results for your clients. Specifically, we’ll cover:

• Contextual targeting strategies for specific marketing objectives
• The Contextual Targeting Tool, which helps you build and optimize better-performing campaigns in minutes, not hours
• Best practices and tips for boosting performance of contextually-targeted campaigns

Register here for the webinar to be held on February 23, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

Posted by Emel Mutlu, Marketing Manager, Google Display Network

Last week, we launched the Contextual Targeting Tool to help your clients more easily reach customers as they spend time on millions of sites in the Google Display Network.

As you already know, with contextual targeting you can reach potential customers as they read web pages related to your clients’ products or services. Now, with this tool, you can create contextually-targeted campaigns more easily and quickly, while generating more clicks and conversions for your clients’ campaigns.

What does the Contextual Targeting Tool do?
This tool automatically builds keyword lists that can be used to show your clients' ads on relevant web pages in the Google Display Network. Tightly-themed keyword lists are the basis of effective contextual targeting, and with the Contextual Targeting Tool, you no longer have to build them manually. In minutes, you can build dozens, even hundreds, of keyword lists, scaling client's campaign performance while ensuring accurate targeting for their ads. This means they can get more clicks and conversions for campaigns and you can create these campaigns more quickly. Many of you have previously been using the Wonder Wheel tool to do this. The Contextual Targeting Tool now automates this process, and it does it right within clients' AdWords accounts.

How do I use it?
Let’s say your client sells soccer equipment and gear. Normally, you'd have to manually build out separate ad groups for each of your product lines, like soccer gear, soccer balls, soccer cleats, etc. With the Contextual Targeting Tool, simply type each product category into the search box, and the tool will automatically generate tightly-themed keyword lists for you. For example, when you enter soccer gear into the tool, you get more specific ad groups, such as youth soccer gear, discount soccer gear, soccer uniforms, soccer bags, etc.



Along with the new ad groups, the tool provides suggested bids and predicted placements to give you an idea of the types of sites in the Display Network where the ads can appear.

The Contextual Targeting Tool has been available to agencies and advertisers using AdWords Editor. This week, you will be also able to access it from the Opportunities tab in AdWords accounts, although for now you'll still need AdWords Editor to implement the ad groups in clients' accounts (download AdWords Editor). However, this requirement will be lifted and you’ll be able to implement new ad groups directly from AdWords accounts in the coming months.

You can learn more about using the Contextual Targeting Tool by watching this video. We hope this tool will help you more easily and efficiently reach your clients’ goals with their Display Network campaigns.

Posted by Emel Mutlu, Marketing Manager, Google Display Network

A year ago this month we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today.

To help agencies and advertisers make the most of this functionality, our friends at the Google Mobile Ads Blog came up with five easy-to-implement optimization tips:

• Drive calls to a centralized number with Phone Extensions
• Focus on phone calls with Call-only Creative
• Measure performance with Call Metrics
• Use vanity phone numbers to make numbers memorable
• Reach local customers with Location Extensions

To learn more about these tips, visit the Google Mobile Ads Blog.

Posted by Agency Ad Solutions Blog Team

We're pleased to share another tips and tools update from our friends at the Inside AdWords Blog. We hope you find it useful for optimizing clients' keywords.

- The Agency Ad Solutions Blog Team

We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also added features such as better filters, the ability to star keywords, and copy them as text. And we’re not done yet! You can help us understand what’s important to you by continuing to provide us with feedback. Below is a more detailed look at some of our new features.

There are three new ways to filter and refine your keyword list. With our new updates, you can:

1. Choose specific terms to include or exclude from your keyword list.
2. Use the ‘More like these’ button to search for terms that are similar to the specific keyword ideas you've selected from the table.
3. Get only results that include the exact words or phrases (and their close synonyms) you’ve typed in the search box.

Adding stars to keywords
Add stars to keywords that you'd like to save while you're still searching for new keyword ideas. You can review your starred keywords in the "Stars" panel on the left side of the tool.

‘View as text’ button
View your selected keywords in text form, so that you can easily edit them and paste them in a spreadsheet or AdWords Editor.

Posted by Alexandra Kenin, Product Marketing Manager