[go: up one dir, main page]

Want to learn more about the latest features, resources, or tools from Google to help your business succeed on mobile? We’re inviting you to mark your calendars for the first week of June, “Mobile Education Week”. From June 4th-8th, we’re running a series of free webinars in partnership with the Learn With Google program, which will take you on a deep dive on some hot topics in the world of mobile marketing.

Tues, June 5: GoMo: Mobilize your Site with Quick and Easy New Tools from Google & DudaMobile (Register here)



Watch as we showcase how businesses can go mobile and build a mobile-friendly site live in the webinar. We’ll be partnering with the experts at Dudamobile to show you the new tool to mobilize your site for free.


Wednesday, June 6th: Our Mobile Planet: Understanding U.S. Smartphone Consumers (Register here)



We recently unveiled Google’s latest edition of our mobile usage research here: thinkwithgoogle.com/mobileplanet. Discover how smartphones are transforming core consumer behavior and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us. Join us as we discuss implications for advertisers and strategies businesses can use to win the moments that matter with mobile.


Thursday, June 7th: Introducing Mobile Apps Inventory in AdWords (Register here)



According to comScore, 4 out of 5 mobile media minutes in the US are spent in apps. Now, AdWords makes it easy for you to extend your campaigns to reach users inside mobile apps. We'll review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.

Click on the links next to each event to register. To see more Learn With Google educational events, visit http://www.google.com/ads/experienced/webinars.html

Posted by Sonja Lee, Google Mobile Ads
Labels: , ,

Cadbury has become the European brand with the largest number of followers on Google+, currently at 1.2 million. Their Google+ success is having a strong impact on their overall marketing strategy, especially by improving the performance of their Search campaigns. The question is how exactly did they do this...?

Their first step was to create a Google+ page. As featured in a previous blogpost, Cadbury used hangouts to interact in real time with Olympic athletes and chocolate experts, and to participate in creating the chocolate replica Google+ page. By promoting their hangouts, Cadbury grew their Google+ follower base by 150,000 people.

They also used circles to segment their followers according to their chocolate preferences and unveiled a brand-new product launch, the Dairy Milk Bubbly Bar, which has achieved a strong impact, already sales are over £8M.

However, where they are seeing tremendous results is in their search campaigns. Since they started using social extensions, which links Cadbury’s Google+ page to its AdWords campaigns, they have achieved a 17% uplift in CTR across all their AdWords campaigns. Now when you search for “Cadbury” and see the relevant ad, recommendations from your friends are displayed directly with it, making the ad much more relevant to you. By clicking on the social extension, you directly land on Cadbury’s Google+ page and can start following all the great content they are posting.

And since Cadbury installed the Google+ badge on its homepage, it’s now easier than ever for fans to follow the brand; Cadbury gains 10,000 new followers on average per day and have had an increase of 7.5% of traffic from Google URLs.

To continue benefiting from their Google+ success, Cadbury are looking to include a Google+ social stream that will pull in their most recent updates into a re-launch of their homepage, which will be happening soon. Stay tuned to learn how Cadbury continue to innovate to make their Google+ experience a success...!

Read more about Cadbury’s success with Google+ by reading the full case study here.

Posted by Natalia Cano, PMM Google+ For Businesses
Labels: , ,

About a year ago, we made a promise to make managing the world’s largest search campaigns more efficient and effective with the launch of DoubleClick Search V3 (DS3). Our goal was to give search marketers a simpler and faster way to manage campaigns, provide streamlined reporting and powerful campaign optimization tools - and do it through a completely rebuilt platform that runs on Google systems and infrastructure.
 
Today, we’d like to shine a light on how clients are using DoubleClick Search to run high-impact campaigns, and take a look at what’s yet to come. Looking back at the past year, a few things struck us:
  • 6 of the 10 largest agencies now use DoubleClick Search (1)
  • Agencies using DoubleClick Search see significant increases in efficiency, ranging from 25 to 60% (2). That’s like suddenly finding another few hours in your workday.
We heard a lot from marketers and agencies about what they wanted most from their search management tools. This feedback has informed many of the key areas we’ve invested in over the last year:

Easy, intuitive campaign management
Managing large search campaigns can be complex. With DoubleClick Search we wanted to give search teams a single point of access to their accounts across AdWords, adCenter, and Yahoo! Search Marketing. Gone are days of accessing multiple interfaces, and flipping to and from a variety of spreadsheets and one-off tools.

Better reporting, deeper insights
Today, you have access to more than 90 key metrics, which can be rearranged and saved for a customized view of your campaigns. Reports that may have previously taken hours to run and consolidate now take minutes. Event-level reporting gives you granular data for every click and conversion your campaigns receives, such as keyword, query, time, and referral data, enabling you to better optimize your search campaigns.

Bid optimization, powered by Google
A search advertising campaign is only as good as the technology powering it. For example, a key driver of campaign performance is automating the keyword bidding process based on business goals. With the DoubleClick Search Performance Bidding Suite, this is an area where we’ve made significant and continuous investments. Whether you want to maximize clicks, conversions, return on ad spend, or a combination, you can achieve those goals at scale. Our Performance Bidding Suite is powered by algorithms with a unique ability to optimize based on same-day conversion data from Floodlight tags and are built to ensure that the clicks you pay for always maximize your campaign performance. In fact, after recent improvements to our system, 88% of DS3 clients saw a significant boost in campaign performance (3).

2012 has more in store
The past year of work has set the foundation for exciting changes to come. Over the next few months, we’ll continue momentum by investing in: 
  • New search funnel tools to better understand a consumer’s path to conversion 
  • Allowing clients to integrate their own data sources to inform search decisions, and 
  • Tighter integration between DoubleClick Search and other ad properties for enhanced cross-channel optimization
We’re also further investing in improving our key areas of campaign management, reporting, and bidding efficiencies -- improvements we think will continue to drive great results for our partners in 2012 and beyond.

Stay tuned to the latest in DoubleClick Search by subscribing to our blog.

Posted by Ariel Bardin, Director of Product Management
____________________
(1) Google internal data
(2) Forrester Research, Inc.
(3) Google internal data, March 2012
Labels: , ,

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.

Check out our upcoming live webinars below:
  • May 23 at 10am PDT: Getting Started with Google Analytics
  • May 24 at 9am PDT: Building Blocks of Digital Attribution
  • May 31 at 10am PDT: Introduction to TrueView for YouTube
  • June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
  • June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
  • June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
  • June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
  • June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
  • June 19 at 10am PDT: Bringing the Power and Control of Search to Display
  • July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator
Labels: ,

Speed and flexibility are key for agencies to gain an edge in the next decade of digital. By borrowing a page from the tech industry playbook, agencies can get even faster, smarter, and more efficient. Welcome to the age of Agile Creativity.

To get the conversation started about Agile Creativity in the industry, we're hosting a panel at One Club's Creative Week in New York City. Google Managing Director Torrence Boone will be chatting with Rei Inamoto (CCO, AKQA), Greg Andersen (CEO, BBH NYC), and Michael Lebowitz (CEO & Founder, Big Spaceship) about how they've adopted an agile mantra and are seeing it successfully at work in their agencies.

We are collaborating with industry experts to bring you agile best practices that you can apply in your own agencies. Stay tuned and click here to get an email notification when the full "Agile Creativity" content is published. 



Posted by Andrea Galambos, Marketing Manager, Agency - New York
Labels: , ,

YouTube is home to some of the most creative, daring and talented content producers in the world. There’s something for every person and passion, which translates to hours of viewing pleasure -- 3 billion hours a month, in fact -- all at the push of the play button.

The power of play isn’t just about compelling, on-demand entertainment, however. It’s also about precision, generating word-of-mouth, and business impact.

As of today, there’s a new way to leverage the power of play -- the updated Advertise on YouTube Brand Channel. Think of it as a single destination for all of YouTube’s brand building resources. On the “Build Your Brand” tab, you can check out featured channels, the latest market insights, and find inspiration for what’s possible on YouTube and the web.

Our most recent research videos can be found here as well, including highlights from our just-announced Generation V research project, a multidimensional study of Men 18-34 and Women 25-49. You can watch and listen to consumers discuss their changing media habits and how on-demand platforms like YouTube are becoming the preferred viewing model. Plus, discover what people in other demographics are watching by viewing the videos from the Google Presents YouTube Brandcast event - all of which are posted on the channel.

Popular YouTube partners like DC Shoes and Blendtec have joined us to highlight the power of play in building brands.



We invite you to subscribe, and come back to our channel weekly to check out new videos from partners like Tony Hawk’s RIDE Channel and the Spangler Effect as they demonstrate what play can mean for your business. And if you’re interested in staying up-to-date on all the latest YouTube news and advertiser trends, also be sure to subscribe to our YouTube for Marketers Google+ page.

Posted by David Mogensen, YouTube Product Marketing Manager, recently watched TippEx Hunter and Bear’s 2012 birthday party
Labels: , ,