Today's consumers live their lives across multiple devices on smartphones, tablets and computers. Google recently launched AdWords enhanced campaigns to help you better manage your clients' campaigns and budgets in this multi-device world. Bid across devices, locations and time of day—all from a single campaign—by using bid adjustments. Google Strategic Partner Manager Dana Mckeithen, and Google Solution Specialist Wes Mathern will discuss how agencies can make the most of this upgrade for clients.

Join Google Engage for Agencies for a Hangout on Air on February 26, 2013.

As AdWords Express continues to grow (now available internationally in 15 countries), our AdWords Premier SMB Partners have asked us to make it easier for them to tap into AdWords Express for their clients. We’re happy to announce that starting today, these partners, along with agencies and other third parties, can create and manage AdWords Express accounts at scale through My Client Center (MCC).

Using AdWords Express via MCC can save agencies and other third parties time and overhead by eliminating day-to-day management for local, small- and medium-sized businesses (SMBs). AdWords Express complements existing AdWords services provided by agencies today by offering them a new option to help SMBs get started quickly with online marketing.

Third parties can now create new accounts by simply selecting ‘AdWords Express’ through the MCC.


Get more details and instructions on using AdWords Express through MCC in the AdWords Express Help Center.

Steve Curry, President and CEO of 411.ca, a site serving millions of Canadians, has the following to say about AdWords Express:

"We have been using AdWords Express through MCC in a beta trial and have found it to be very simple to set up. Since AdWords Express doesn't need ongoing account optimization, it's a great tool for us to be able to efficiently deliver a valuable advertising solution to our SMB advertisers."

For more resources on My Client Center and other tools to effectively manage large accounts at scale, visit the AdWords Help Center.

Posted by Nicholas Boos, Product Manager

Featuring Joanna O’Connell, Principal Analyst, Forrester Research Inc. and Danny Huynh, Managing Director of Digital and Client Leadership, Mindshare
Hosted by Chip Hall, Director of Media Platforms Sales, Google

Digital ad spend is growing. Programmatic is on the rise. DSPs are gaining traction. But for marketers and media buyers, this often becomes just another channel to add to the many they already manage. So how do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management?

Please join DoubleClick on February 19th for a webinar in which we explore the trend of consolidated media buying and management. In this webinar:

Joanna O’Connell, Principal Analyst at Forrester Research will present findings from new commissioned research produced by Forrester on Navigating the Road to the Consolidated Buying Platform. Forrester interviewed a range of experts including agency and trading desk executives as well as marketers in order to delve into the challenges and opportunities they face in today’s media buying and management landscape. What emerges is a picture of an industry ripe for consolidation but in need of a path to get there.

Danny Huynh, Managing Director of Digital and Client Leadership at Mindshare will share his experiences in consolidating clients on a single platform, including benefits they are seeing, obstacles they faced, and advice for other organizations embarking on the their own journey to consolidation.

Register here for the webinar to be held on Tuesday, February 19, 2013 at 10:00am PST / 12:00pm CST / 1:00pm EST. The full study conducted by Forrester on the topic will be available for download following the webinar.

Posted by Emily Wright, Product Marketing Manager

Learn with Google is back in action this winter with a host of exciting new webinars, beginning this week and next:

Brand Building in a Multiscreen World
Tuesday, February 12 - 12pm EST/9am PST
Sign up for Learn with Google webinar "Brand Building in a Multiscreen World" (Feb 12, 9 am PT). Join us to learn innovative ways to build awareness and influence consideration for your brand in today's multiscreen world. We will show you how YouTube, the Google Display Network, and the Google Mobile Network can together offer brand-building solutions that will drive engagement and ensure you have a spot in the new living room.

Video Advertising 101: How to Build Your Business with YouTube Video Ads
Wednesday, February 20 - 12pm EST/9am PST
Sign up for Learn with Google webinar "Video Advertising 101: How to Build your Business with YouTube Video Ads" (Feb 20, 9 am PT). Join us to learn how YouTube video ads can help you to increase awareness of your business, to establish and deepen relationships with your customer and to drive sales. We'll cover how to get started on YouTube as well as best practices that help you reach your business goals.

Learn with Google helps our customers win moments that matter, enable better decisions, and constantly innovate. Interested in learning how to make the web work for your business? Check out the complete selection of upcoming webinars!