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The Premier Partner Awards 2018 recognizes Premier Google Partners for innovation in search, display, mobile, shopping, video advertising and for their ability to grow businesses online. This year, over 1,500 applications were received. Out of these, the companies listed in the regional sites below demonstrated the strongest use of Google technology, innovation, and support for their advertisers.

This year’s winners have been announced and celebrated in ceremonies across the globe.

2018 Winners by region

• Americas 
• Australia and New Zealand
• EMEA
• Hong Kong and Taiwan
• India
• Indonesia
• Japan
• Korea
• Mainland China
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam 

If you want to take a closer look at this year’s award ceremonies, join in by following hashtags #PremierPartnerAwards and #GooglePremierPartnerAwards on Twitter, Instagram and your local social channels. 

You can also follow Google Partners on Twitter and LinkedIn or learn more. 

Once again, thanks to everyone who entered and congratulations to the winners. We look forward to seeing more great work from all of you in 2019.

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Join us on Tuesday, July 10 at 9:00 AM PT / 12 noon ET for Google Marketing Live: Extended. In this ninety minute live stream event, six Google executives will share insights and innovations—bringing the magic of Google straight to your screen. Google's senior leaders will take the stage to share new innovations that will help you stay at the forefront of the advertising industry. The keynote presentation will be followed by an expert panel, exclusive to the online event. These product and industry experts will help turn announcements into actionable takeaways for your business. Treat your top clients to a Google Marketing Live: Extended watch party. Register here and we'll provide you with everything you need to host a viewing—and bring the magic of Google Marketing Live: Extended to your team and customers. Register for Google Marketing Live: Extended today!

We use research, analysis and insights—from inside and outside Google—to inform our decision-making and our products. We've spoken to a lot of our partners about how to help them access the same insights and conversations that inform our strategies, and today we're announcing a thought experiment for our clients called Think Quarterly. It’s intended to be a snapshot of what Google and other industry leaders are thinking about and inspired by today.

The first edition focuses on the broad concept of “innovation” and provides some perspectives on how it's possible to simultaneously lead and change the direction of an industry. We’ve included content from Macy’s CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather’s Russell Davies on the “Internet of Things,” and our very own Amit Singhal on how science fiction is becoming a reality in search.

Our aim with Think Quarterly is to regularly tap our homegrown visionaries, as well as heads of industry, innovators and experts from around the world, to lend their insights and analyses to our partners who are seeking to navigate the ever-changing digital world. We hope you enjoy (and +1) it at ThinkWithGoogle.com/quarterly.

Cross-Posted from the Official Google Blog by Susan Wojcicki, Senior Vice President of Advertising

Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these powerful technologies has transformed display into a powerful direct response medium, delivering measurable performance at scale for marketers. But with the plethora of options to choose from, where do advertisers and agencies begin?

Please join Google for an upcoming webinar to learn more about how to approach targeting strategy for your campaigns on the Google Display Network. Specifically we’ll cover:
The “targeting toolbox” for direct response campaigns
Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
Tools, tips and best practices for maximizing ROI for your campaigns


Register here for the webinar to be held on August 4, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

Posted by Emel Mutlu, Marketing Manager, Google Display Network

In under two years, the industry has witnessed explosive growth in real-time bidding (RTB). Many advertisers and agencies are reporting that they will spend more on digital advertising in 2011 because of its benefits. At Google, we believe that the overall display advertising pie can get even bigger and see real-time bidding as one of the technologies that can help get us there.

To help buyers benefit from it, we’ve published a white paper that shares our view of real-time bidding for online display advertising. Based on research and primary interviews with Google’s RTB experts across our product, sales and services organizations, this paper provides a clear definition of what it is and how buyers can get involved.

Whether you are a large or small advertiser, an agency or a trading desk or a media buying intermediary, Google would like to help you succeed with real-time bidding. We hope that this paper helps.

Download the white paper here (PDF)

Update posted 8/8/2011: Figure 1 in this white paper was missing the demand-side platform LucidMedia. We have now added them.

Posted by the Google Agency Team

If you’re as busy as we are it might feel like you work in a bee-hive. Everything buzzing around you all the time--digital, traditional, client demands... The Google Agency Team wants to help you tame a little bit of the buzz by streamlining our agency resources so you can easily stay in the know:

1. Google for Agencies: This gateway site is designed to inspire creativity and give you access to the tools you need to bring your ideas to life, including a redesigned Agency Toolkit, training programs, and case studies organized by audience, ad type, product, and brand.

2. What's New @ Google?

• Blog: As of this moment(!), this blog, formerly Agency Ads Solutions Blog, is your best source to learn more about webinars, major product updates, and industry information, to name a few topics. Sign up for the RSS feed or email alerts to the right of this post.
• Newsletter: Join our Google Group to receive bi-weekly agency update emails that include top videos, product updates, and top blog posts. Or contact your Google team to have them send it directly.
• Flip book: Check out the newest version here. It contains product updates from the previous quarter. Ask your Google representative for a PDF version.

3. @CreativeSandbox: Get informed and stay inspired with a Twitter feed on digital creativity. Check out our Google list to follow other Google Twitter accounts like @YouTube and @adwordsapi.

Please let us know what you think!

Posted by Agency Blog Team

We recently launched Google for Agencies in the US, a new site to inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life -- all in a single location.

Here’s a glimpse at what you’ll find on Google for Agencies:

• Examples of best-in-class campaigns from the past year, showing how the palette of Google media solutions can be used to achieve client goals in innovative ways.
• One-click access to relevant training programs -- the Google AdWords Certification program, targeted to agencies and advertisers managing $10K or more of spend each quarter, and Google Engage for Agencies, targeted to developers, consultants and small agencies working to bring small businesses online.
• Links to the agency blog, newsletter and Twitter pages, making it effortless to find and subscribe to updates to keep you ahead of the digital curve.
• A redesigned Agency Toolkit, showcasing the tools to drive client success, whether you’re planning a strategy, developing creative solutions, implementing targeted plans, or proving performance.

Google for Agencies is part of the re-launch of our advertising site, aimed to improve the user experience, as well as centralized case studies, training and resources by audience, ad type, product or brand. In addition to Google for Agencies, the re-launch includes new advertiser, experienced advertiser and publisher, as well as search, display, video and TV ads.

The site is currently live in the US, and will roll out to other countries in the coming months.

Posted by Katie Miller, Agency Team

Join the May 3rd webinar to find out and learn to optimize your site for mobile users.

Smart phones are changing the way we search for information, shop, use maps, watch video, interact through social networks and engage with advertising. As smart phone adoption grows, mobile users have come to expect quick and consistent interactions, anytime and anywhere. Agencies need to adapt mobile strategies to focus on the demands of users on the go. Research has shown that the majority of businesses, big and small, are still not ready to meet users' mobile needs.

Are you clients' sites mobile ready?

Please join Google Senior Mobile Account Executive, Elliot Nix, and Mobile Specialist, Shiv Kumar, for an upcoming webinar to learn more about how mobile site optimization can drive results for your businesses.

Specifically, they’ll cover:

* The state of mobile readiness
* Why mobile optimization matters to businesses
* Mobile site development best practices and tips
* Next steps to optimize mobile sites

Date: May 3, 2011

Time: 11:00am PST / 2:00pm EST

Register: Please click here


Posted by Agency Blog Team

Sites like YouTube are like large global focus groups. They can launch people, videos and ideas into fame faster than ever before. If you've ever wished for a way to explore and understand what is happening in real time, then you'll love YouTube Trends.

Stay on top of what's happening on YouTube and around the world -- from pop culture to breaking news -- through daily blog posts about the latest video phenomena and new content feeds like Most Shared, Trending Videos, and Trending Topics. Twice a day -- at 4am ET and 4pm ET -- we also highlight four videos receiving buzz around the web.


Dig Deeper
Using the new YouTube Trends Dashboard, discover what people are passionate about across demographics in different corners of the world. Explore the Most Shared or Most Viewed videos by location, age group and gender*. Compare three different sets of videos: e.g. find out what's popular with teens in Birmingham versus Hawaii or Poland.
(* demographic data based on self-reported, logged-in users)


How Does It Happen?
Using YouTube data, we can learn a lot about how videos get viewed and shared. Throughout the week, we look behind the viral successes and examine the phenomena trending within the YouTube community to better understand the content people love to watch, whether it’s a funny home movie, breaking news footage, or a popular new TV ad.

Sample some recent posts:

1. What Ted Williams Does for Your Macaroni Commercials
2. The Super Bowl Ad That Went Viral Before It Even Aired
3. Inside YouTube Search: Super Bowl Ads After the Game

Find it all, every day, at YouTube.com/Trends



Posted by Kevin Allocca, YouTube Trends Manager

In 2011 TV and video viewership continues to climb in the US across numerous devices. This trend increases the importance of video for businesses. With that in mind, we’re excited to announce Google’s extended partnership with SpotMixer which allows Google AdWords and TV Ads customers to create custom ads absolutely free of charge.

This offer represents our increased commitment to advertisers who want to leverage video to increase brand awareness and ROI. Read more on the Google TV Ads blog.

Posted by Agency Ad Solutions Blog Team

Our friends at the Mobile Ads Blog just posted a new video case study on Volvo highlighting how to kick it with branding via mobile ads. Visit the mobile ads blog to learn more!

Posted by the Agency Ad Solutions Blog Team

Cross posted from the Official Google Blog
Original Posting By Avni Shah, Group Product Manager, Geo on 8/19/10
This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series.

Recently, a group of Google product managers challenged one another to run 100 miles over 30 days in the interest of encouraging summer fitness. I grew up in Huntsville, AL, where I always loved exercising and experiencing the great outdoors, so I took to the challenge immediately. One hundred and thirty-three miles and a few pairs of new running shoes later, it was an incredible opportunity to push myself further than I’d ever imagined. But, I must admit—it wasn’t easy!

I’m delighted to help introduce our latest Search Story, Healthy Habits. This is a story of one woman’s journey to get back into shape. It shows the difficulties of sticking to a workout routine, and the empowerment that comes with reaching—and even exceeding your goals. It highlights the many tools and tricks that make Google a great workout companion, and I hope it inspires you to incorporate new healthy habits into your own lifestyle.




Enjoy this week’s video, and don’t forget to check out the other videos if you haven’t already. Search (and run) on!

We're pleased to bring you an excellent resource for global statistics from our friends across the pond on Google's UK agency team.

Are you ever looking for killer stats for a presentation or maybe just looking keep abreast of key trends in the global digital space?

If you answered 'yes' to the above, then Google Internet Stats can help you.

This Google resource brings together the latest industry facts and insights from the UK and the rest of the world. These have been collected from a number of third party sources covering a range of topics from macroscopic media trends to how consumer behavior and technology are changing over time.

Google Internet Stats is very easy to use. Simply expand the relevant category and subcategory or vertical industry to find the stats that you are looking for. Search functionality is also available to enable you to locate a stat quickly when you know exactly what you are trying to find.

If you are not looking for anything in particular, have a go with the 'Random statistic' button which will return a killer stat from our database.


New stats are added and updated on a weekly basis so you will see the hottest and most recent stats when you arrive at the site.

Take advantage of this free resource and have a go today.

Posted by Agency Ad Solutions Blog Team

Ring, ring! It’s the new cell phone shopper calling!

With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions?


We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the shifting cell phone marketplace, the rise of the smartphone and the role search plays in the purchase process.

Key consumer findings revealed that today’s wireless shoppers are:

• Open to Switching: At the beginning of the purchase process, 42% did not have a a specific carrier preference, while 78% did not have an OEM preference
• Reeled in by Features: 45% bought a new smartphone because they wanted more features, while 22% bought because they saw a new phone they “had to have”
• Reliant on Search: 62% of consumers who searched for a newly launched mobile device purchased one, and the average consumer conducts 13 searches throughout the purchase process
  

In an increasingly competitive marketplace, these behavioral insights indicate the importance of having a comprehensive digital marketing strategy to bridge the gap between queries and sales. To do so, digital marketers should focus on:

• Targeting the Entire Funnel: The purchase funnel is not as linear as it once was; query trends indicate that search is paying a central role throughout and that generic (non-branded) keyword are prevalent and convert, even at the end of the purchase process
• Device-Centric Campaigns: Shoppers are searching online for everything to do with their wireless device: features, reviews, price, applications, etc. Optimize device-specific landing pages and integrate device-focused keywords and ad texts into campaigns
• Leverage Search for Product Launches: Search is an effective tool for introducing new products to customer prospects, especially during the announcement and pre-launch face - don’t miss the opportunity to acquire new potential lifetime customers

For more insights into today’s Wireless Shopper 2.0, download the full study here.

Posted by The Google Tech Marketing Team