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The best YouTube ads of 2016 explored a stunning range of creativity across the board.  Viewers have been inspired, caught off guard, and moved to tears with these unbelievable ads from these top creative agencies this year. We even have a new category dedicated to brands that build for the new 6-second bumper format.

Once again, we’ve partnered with The Webby Awards to select 30 nominees based on this year’s YouTube Ads Leaderboard for the most iconic ads of 2016 -- and now you get to cast your ballot for your favorites.

We’ve selected six categories to highlight how some of the best of ads of 2016 have inspired us on a whole new level. Starting today, you can vote for:

#TheYouTubeAd That Goes Straight To The Heart
#TheYouTubeAd That's Your Guilty Pleasure
#TheYouTubeAd That Puts Stars In Your Eyes
#TheYouTubeAd That Knows No Limits
#TheYouTubeAd That Takes A Stand
#TheYouTubeAd That Says It In Six

Voting runs through December 9th - and you can help your favorites reach the top by voting for each category everyday.

Winners will be announced on December 14th.


Posted by Meredith Argeris, YouTube Marketing



We’re inspired every day by the videos people share on YouTube. The idea that anybody, from any part of the globe, can create something that all of us can watch, laugh at, cry to, or relate to. Not only has this turned YouTube into a home for just about any idea imaginable, it’s made it the place where new video formats, new ways to connect, and new ways to tell stories are born.

We want to continue to provide you with new ways to engage with the world and with your community, and we believe virtual reality will play an important role in the future of storytelling. More than just an amazing new technology, VR allows us to make deep, human connections with people, places and stories. That’s why we’re committed to giving creators the space and resources they need to learn about, experiment with, and create virtual reality video. In fact, we’ve already started working with some awesome creators, recording artists, and partners who are producing VR videos across a wide variety of genres and interest areas on YouTube.

Want to spend some time with beauty vlogger Meredith Foster? Check out an immersive tour of her apartment. More of a foodie? Tastemade’s VR cooking videos breathe new life into learning new recipes. Rooster Teeth reimagines their gaming comedy “Red vs. Blue” for some fresh laughs. You can even watch breaking news in VR from HuffPost RYOT.

We’ve also been working to allow you to have experiences or visit places you might not be able to (or might not dare to!) in real life. Go swimming with sharks thanks to Curiscope, get a first-hand look at a living, breathing dinosaur at the Natural History Museum in London, travel to Belize with StyleHaul, hike a trail a thousand miles away with Daniel and Kelli at Fitness Blender, or watch Tritonal in concert no matter where you are.


And today you can experience all of this amazing content in a more immersive way with the brand new YouTube VR app, available first on Daydream. This new standalone app was built from the ground up and optimized for VR. You just need a Daydream-ready phone like Pixel and the new Daydream View headset and controller to get started. Every single video on the platform becomes an immersive VR experience, from 360-degree videos that let you step inside the content to standard videos shown on a virtual movie screen in the new theater mode. The app even includes some familiar features like voice search and a signed in experience so you can follow the channels you subscribe to, check out your playlists and more.

YTVR-Watch-Spherical-Player.jpg

We can’t tell you how inspired we all are after watching the amazing VR videos made by creators on YouTube. We can't wait to see what you dream up next!

Posted by Erin Teague, Product Manager, and Jamie Byrne, Director of YouTube Creators, recently watched Tour of Man At Arms: Reforged Shop in 360° - The Forging Room!

This post originally appeared on the YouTube blog.