Last year at Cannes, we announced a partnership with Common Ground and the United Nations for The Common Future Project, bringing together talent from the world’s largest agencies and communications groups to mobilize Generation Z around the UN’s Global Goals. Over the past few months, our team has been working together to build #LittleXLittle, a global campaign launching today on YouTube. We’re working to inspire 2 billion young people to take simple, micro-actions that can collectively save the world. Because this generation is more than just big, it’s a passionate group of young people who are fired up. They know what they care about and which issues matter to them but they don’t think they have the strength or the numbers to make an impact. The campaign encourages each member of Gen Z to take one simple, six-second action for the cause of his or her choice. And we can show that those little actions—when multiplied by the largest generation in human history—can make progress on history’s ambitious roadmap to save the world. Why six seconds? We know that even in this short amount of time, you can take one small action, and deliver one powerful message—just like how YouTube encourages brands to deliver messages in six-second ads. We’re building on the buzz of our anthem spot by calling on global creators, UN influencers, and members of Gen Z to share their tips, ideas, and inspiration and show how we all have the power to change the world in as little as six seconds. The campaign will include a range of ads, including short-form bumpers—perfect for showing how small things can make a big impact. The teams also partnered with FameBit to enroll a range of influencers and creators who can galvanize and mobilize Gen Z and add their voices to the movement. Creators from the U.S., U.K., and India have already created their own videos encouraging their fans to support their causes Marissa Rachel whose YouTube channel has over 1.5M subscribers, for example, aims to inspire her community to take action against goal #4: Quality Education. The campaign will be supported by a media grant from YouTube, and will run in U.S., U.K., Nigeria, and India. We’re thrilled to be able to shine a spotlight on the great collaboration of these agencies coming together for the common good. Feeling inspired? Visit the www.littlexlittle.com to get involved. We hope you’ll take a picture, share a video and tag it with #LittleXLittle to show the world how you’re taking action.

Are you proud to be a Google Partner? Show the world, and you could be featured in an upcoming spotlight video as part of Google’s #WeArePartners contest.  

It’s time to show the world what it really means to be affiliated with Google, which is why we’re pleased to announce the start of our #WeArePartners contest. We want to give you the chance to be in the global spotlight, and it’s as easy as these two simple steps:

One: Take a selfie with the best and brightest in your agency🤳.

You can use props, costumes, recreate a famous painting, or a scene from a movie. The more creative the better, so get weird with it, have fun with it, and show the world what your agency is all about.

Two: Tweet your team selfie to @googlepartners using #WeArePartners#contest by March 30th 📣.

We’ll review your selfies and choose a select few to be featured in our series of upcoming Google Partners videos and shared across the Google Partners’ global social channels.

Entries will be accepted for photos shared through Twitter, but if you’re particularly fond of your selfie you can share it on any of your social media platforms. You can also send us as many pictures as you like, but bear in mind we’re looking for quality over quantity!

This is a great opportunity to show the world what being a Google Partner means to you, and more importantly to show your clients what your agency means to Google. Your selfie could be seen front and center, so you can use the video in your marketing and social campaigns to show off your connection with Google.

Once you’ve submitted your agency selfie, keep an eye on our Twitter account as we'll be revealing the agencies that will feature in the spotlight videos from April 11th. Then you can start sharing the love with your clients, peers, friends, neighbors, or anyone who’ll listen really.

Happy snapping! We can’t wait to see your selfies,

The Google Partners Social Team