Unlock the mystery behind a campaign’s low search traffic. Knowing how your ad stacks up against others in your market can help you make more effective changes to your campaigns. So, before you start restructuring the whole account, get clued in by running an Impression Share report (IS).

The IS report will tell you the percentage of impressions where your client’s ads were shown out of the total available impressions in the market you were targeting. With insight into potential traffic, you can make more informed decisions by getting answers to these questions:

• Do I have room to expand in my targeted market?
  
  
• Am I losing impressions due to rank?
  
  
• Am I losing impressions due to budget?
  
  
• What's my impression share for specific keywords I'm using? (Hint: use the IS Exact Match report)