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Alan Mariotti, Vice President of IT and Security at Chico’s FAS Inc

Editor's note: Today’s guest bloggers are Eric Singleton, Chief Information Officer and Alan Mariotti, Vice President of IT and Security at Chico’s FAS Inc, a retailer established in 1983 with a nationwide family of brands that include Chico's, White House | Black Market, Soma Intimates and Boston Proper. See what other organizations that have gone Google have to say.

Chico’s FAS first opened its doors in 1983 in a 800 square foot tobacco shop in Sanibel Island, Florida, where folk art, sweaters and accessories from Mexico filled the store’s shelves. The clothing took off, and within two years, a second store opened nearby. Now, 30 years after getting started, we employ 22,000 people, operate 1,470 stores and own four specialty retail brands: Chico’s, White House l Black Market, Soma Intimates and Boston Proper.

Our technology changed quite a bit over the years, and in early 2013, we realized we were limping along with a very outdated email system and escalating infrastructure and storage costs. We considered our options: we could keep the status quo and upgrade from Microsoft Exchange 2003 to the 2013 version—which would cost millions—or go with a lower-cost option that would both help our distributed workforce collaborate faster and eliminate our need for resource-intensive servers. We tested Google Apps with 100 employees in one of our business groups and it passed all of our testing and scalability metrics within a few short months. The enthusiasm and efficiency gains alone convinced us it was the obvious and most cost-effective solution.

Our decision to move to Google Apps is also part of a larger cultural shift we are driving at Chico’s, where we’re looking toward technology to enable swifter innovation and invention across the company. With traditional enterprise environments, information is siloed, existing in separate servers and applications, leaving a business to operate as the sum of many independent parts. We’re moving away from this toward a more progressive hybrid cloud model, with Google at the foundation. It’s this new environment, positive feedback loops accelerate, and we can bring together multiple solutions and data sources, all built in the cloud, and look at our business holistically. That’s our vision, and Google is a big part of it.

Even though we have completed our entire enterprise deployment, our journey with Google has just begun and we’re already seeing some great benefits. Our ability to collaborate and share sensitive information across our global team has significantly improved since moving to Google Apps — and we’re saving money at the same time. Our team in Hong Kong, for example, is responsible for visiting and monitoring our factories to ensure they’re compliant with numerous security and performance standards. Before “going Google,” we found ourselves physically travelling back and forth quite often to meet and review access to important documents in person. Now, the U.S. team jumps on a Google+ Hangout with its Hong Kong counterpart, pulls up the essential information from Drive, and has a productive meeting from halfway across the world, all while resting assured that the information is safe and secure in the cloud. Additionally, cost on travel in dollars and time away from campus is greatly reduced.

The benefits of moving to Google Apps continue to reveal themselves to the global team each day. That’s part of the reason we’re so excited about our new platform: not only do we know our information is secure or that our employees are collaborating in new ways over Hangouts and in Docs—we know this is just the tip of the iceberg. We’re driving a new culture of innovation and invention, and Google is one of the cornerstones of that vision.



If there’s one thing we discovered from our retail Hangout On Air series, it’s that there’s no shortage of innovative new ideas percolating in the retail industry. Retailers are using Google to improve how employees collaborate on projects, speed up customer searches for products, and uncover insights on consumer behavior. Here’s what our interviewees shared with us over the past month:

Improve customer experience and engagement
  • Speedway Motors, the world's largest manufacturer of hot-rodding and racing products, relies on Google Search Appliance to help shoppers quickly find parts and accessories. By improving their customer experience, Speedway increased conversions by 45% and search revenue by 116%.

Create a stronger digital presence
  • Ocado is using Google App Engine and Google Maps to build a stronger digital presence, including development of a customer-friendly “Where’s My Order?” feature, which uses maps to display the exact location of an order.

Innovate and be more productive
  • Ocado is innovating with Google App Engine to let employees build customized dashboards for monitoring business information unique to their jobs.
  • Ahold, the global grocery retailer, cut costs by 75% and improved employee productivity by switching to Google Apps – plus, they benefited from a no-headaches implementation.

Use data to drive strategy
  • Big Data can help retailers decide on strategic direction: Interactions Marketing and Tableau Software used Google BigQuery to analyze massive data sets and uncover “unexpected insights,” such as predicting how many products will be sold at an event based on variables like the weather.

If you missed any of these Hangouts, good news – you can watch the recorded versions below and discover new ways to build retail businesses that rely on new and collaborative technologies.

How Ocado Innovates with Google

How Speedway Motors revved up its site search with Google Search Appliance

How Google helps retailers turn Big Data into big insights

Learnings from a CIO



Change is never easy, but when a business has tens of thousands of employees in locations around the world, bringing in new technology can be very disruptive. In this week’s Hangout On Air for retailers, Christine Atkins, former CIO of global grocery retailer Ahold, explains why moving to the cloud offers the best chance to adopt faster, flexible business solutions without implementation headaches.

Come to the Hangout On Air this Thursday, October 3, at 10 a.m. PT, to hear Atkins talk about her experience guiding Ahold to go Google. Ahold switched from an aging and inflexible legacy system for email and collaboration to Google Apps. As Atkins, now a principal at Atkins & Cameron Consulting LLC, explains, the shift to Google Apps and the cloud led to a 75% decrease in costs, plus a no-hitches implementation and higher productivity. Atkins and Bill Hippenmeyer, director of Google Apps for Business Strategy, will talk about these retail challenges:

  • What tools does a distributed workforce need to be successful?
  • How do you choose technology that meets the expectations of millennials?
  • How do you manage the culture changes that come with technology innovation?

If you missed our previous Hangout On Air with Interactions Marketing and Tableau Software on mining insights from Big Data, you can view it here.

RSVP for the Christine Atkins Hangout On Air, and take part in the Q&A by posting your questions on Google+ or Twitter using the hashtag #GoneGoogle.



When it’s raining out, do people’s shopping habits change? Those are the kind of questions the team at Interactions Marketing, working with Tableau Software, think about when analyzing massive data sets on behalf of retailers. In a highly competitive market, retailers need the edge they can gain from business data – and with the analysis they can generate using Google BigQuery. By analyzing these data sets, you can find what Interactions Marketing calls “unexpected insights,” which help businesses make predictions that can improve sales. For example, they look at how external factors like the weather will affect retail sales.

Find out more about the value of Big Data and unexpected insights for retailers – and how Google BigQuery supports these analytics projects – in our Hangout On Air on Thursday, September 26, at 9 a.m. PT. Giovanni DeMeo, Vice President of Global Marketing and Analytics for Interactions Marketing; Paul Lilford, Global Director for Technology Partners at Tableau Software; and Daniel Powers, Director of Sales for Google Cloud Platform will explain how retailers can understand their businesses better and boost success:

  • How can unexpected insights help retailers attract and keep customers?
  • What are the pressures on retailers to glean insights from their data?
  • How does cloud storage make Big Data analysis possible?
  • How can you make it easier to visualize and understand your data?

If you missed our previous Hangout On Air with Speedway Motors, the world’s largest manufacturer of specialty hot-rodding and racing products, you can catch up on the recording here.

RSVP for the Interactions Marketing/Tableau Software Hangout On Air, and participate in the Q&A by posting your questions on Google+ or Twitter using the hashtag #GoneGoogle.



No wonder the customers of Speedway Motors love the retailer so much. The world’s largest manufacturer of specialty hot-rodding and racing products is using Google Search Appliance (GSA) to help car-racing fanatics quickly find and buy the hard-to-find parts they need from among thousands of items. Fast, relevant search creates loyal customers, including a handful who have been getting their parts from Speedway Motors for more than 30 years.

In our upcoming Hangout On Air with Speedway Motors - taking place Thursday, September 19th at 10 a.m. PT - you can hear Chris Chance, Speedway’s Director of IT, chat with Joe Davidoff, North American Sales Manager for Google Commerce Search. Also, Dwayne Remekie, Practice Director for enterprise solutions consultant GroupBy, will show a demo of GroupBy's product that uses Google’s relevance model to provide a best-in-class merchandising tool that integrates with GSA.

Chris and Joe will talk about the role that Google Search Appliance plays in the Speedway customer service story, and Chris will also share his insights on these questions:

  • How has better search helped Speedway increase conversions by 45%, and boost search revenue by 116%?
  • Why is search relevance so important to customers?
  • What search features help customers quickly find the products they need?
If you missed our previous Hangout On Air with Ocado, the world’s largest online grocer, you can catch up on the details.
RSVP for the Speedway Motors Hangout On Air, and take part in the Q&A by posting your questions on Google+ or Twitter using the the hashtag #GoneGoogle.



Attending our new Hangout On Air series with the world’s most innovative retailers is like having a super-smart business consultant sitting at your desk. Over the next several weeks, we’ll be talking to companies like Ocado, the world’s largest online-only grocer, and Speedway Motors, an online retailer of street racing products, to find out how they’re ramping up business productivity and winning the love of their customers.

Our first Hangout features Ocado on Thursday, September 12, at 8 a.m. PT, with Paul Clarke, Ocado’s Director of Technology, and Rhonda Stites, Head of Industry for Google Enterprise. Ocado offers same-day delivery of groceries to UK households and ships more than 150,000 orders per week. They use Google Apps for Business, Google Cloud Platform, and Google Maps for Business to stay agile and collaborate on projects, easily create and test new apps, and inform customers about shipping and delivery.


Paul will cover these questions:
  • How is Ocado using technology to drive innovation and business productivity?
  • How do you manage and use all the data you’re collecting to make better business decisions and direct strategy?
  • What are you doing to create amazing customer service?
RSVP for the Hangout On Air – and post your questions on Google+ or Twitter using the hashtag #OcadoGoneGoogle since there will be opportunity for Q&A.