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Ten years ago, business technology was at the forefront of innovation and productivity. But there’s a fundamental shift underway: in the last few years, consumer technology has begun to outpace business technology. People have fallen in love with the simplicity and freedom of living in the cloud with the help of modern browsers and smartphones—and they want to bring that experience to the workplace.

This is where Google comes in. For the better part of the past decade, we’ve worked to extend our popular consumer products—everything from Gmail and Google Drive to Maps, Google+ and Search—to meet your business needs. It should be easy for you to work better together, from anywhere, with secure (and simple!) tools. Here’s a look back at some key highlights from 2012.

Work securely...
Keeping your information secure is one of our top priorities. To that end, domain administrators can now require their employees to use 2-step verification, an additional layer of security that reduces the chance of unauthorized account access. Your company can also use Google Apps Vault, a solution for managing and archiving critical information for legal and regulatory reasons. If your business operates outside the U.S., we now offer Model Contract Clauses as an additional way to comply with the European Commission’s Data Protection Directive. Finally, Google Apps received ISO 27001 certification, ensuring our systems meet one of the most widely, internationally accepted independent security standards.

… anytime, anywhere...
It should be easy to get work done – anytime, on any device, with anyone. With offline editing in Chrome, you can now create and edit Google documents and leave comments even when you don’t have an Internet connection. Any changes you make will be automatically synced when you get back online. When you’re travelling, you can also edit Google documents and spreadsheets using the Drive app on your iPhone, iPad or Android device. Just like on your computer, you’ll be able to see other people’s edits instantly as they’re made.

If your business has workers on the go, Google Maps Coordinate combines the power of Google’s mapping technologies with modern smartphones to help you improve communication with employees in the field. In addition, the Google Play Private Channel lets you distribute internal apps to your employees who use Android devices. The new Chromebooks and Chromeboxes we launched with our partners are secure and easy to manage, which makes them especially great devices for 1-to-1 programs in schools, additional laptops for office workers, or desktop units for multiple users in a call center. (And we’re honored that Inc. Magazine named the Chromebox one of the best business gadgets of 2012.)


...with simple tools...
We’ve also focused on making our products simpler and easier for you to use – both at home and at work. We introduced Google Drive as a single place for you to create, share, collaborate and keep all your work. You can now insert files (up to 10GB) from Drive directly into an email without leaving your Gmail inbox, and you can share work from Drive on Google+. You and up to 14 colleagues can join a Google+ hangout directly from a calendar entry or your email inbox. Once inside a hangout, you can open a Google Doc for everyone to see and work on simultaneously. And if your company uses Chrome along with Google Apps, you can now call or email us for help with Chrome.

With the Google Search Appliance 7.0, you can search for a document on your company’s intranet just as easily as you’d search for a holiday recipe on Google.com. And if your business relies on geographic data—say, to map gas pipelines or help customers locate your store—you can use Google Maps and Earth Enterprise to visualize your data on the Google Maps interface you’re already familiar with.



...supported by partners and Google infrastructure
Whether it’s Apps for Business, Maps Coordinate, or just a Google search, most Google services you use are possible only because of the powerful and energy-efficient infrastructure we’ve built over the years. This year, we worked to bring you more direct access to this infrastructure to help run your businesses and applications in the cloud. Compute Engine lets your business run virtual machines in Google’s data centers and BigQuery helps you quickly analyze big sets of data to gain business insights. Google Cloud Platform also offers more European datacenter support and lower prices for Cloud Storage.

The new Google Cloud Platform Partner Program ensures that partners have the tools and training to help your business meet its IT needs. And the Google Enterprise Partner Search makes it easy for you to find one of our 6,000 Google Apps Resellers with the services you’re looking for – from setup and user training to email migration, management services and support.
* * *

Work doesn’t always need to feel like work. Leaders in every industry—from retail, media and manufacturing to transportation, education and government—are adopting this notion, which we call “going Google.” Going Google means something different for everyone: starting a wine business with your two best friends, trying to build a bear-proof cooler, or keeping citizens safe. But we all have the common goal of bringing our organization into the future so we can work the way we live.



Over the last two months I had the opportunity to spend time with hundreds of CIOs as we took Atmosphere – our annual cloud event – to 20 cities globally. What I heard from them boiled down to one simple idea: they’re looking for a better way to do things. Their employees want to work in collaborative environments without being tethered to their desks, and their IT departments are eager to shift resources from maintaining old technology to developing new ones.

These business leaders have experienced the power of living in the cloud and they want to bring that experience to the workplace. The cloud has certainly transformed my life by allowing my family to stay connected from all around the world. For example, at the São Paolo Atmosphere event, I joined a Google+ Hangout from my Android phone to wish my dad a happy birthday. This magic doesn’t need to be constrained to our personal lives. After all, we’re the same person at home and at work, and we like having access to the same devices and tools regardless.

A fundamental shift...
There was a time when business technology was at the forefront of innovation and productivity. Industries began to standardize around certain platforms that automated an individual’s work. But with complicated enterprise agreements, customer lock-in and limited competition, business technology lost its edge. IT professionals stopped innovating and relied on a handful of vendors who designed bloated software that was released every few years. At the same time, consumer technology took off. With the power of massive data centers, modern browsers and smart mobile devices at their fingertips, people found it easier than ever to communicate, create, and collaborate. Many people have fallen in love with the simplicity and freedom of these services, and they want to use them everywhere.

…to working in the future
This is where Google comes in. To provide a seamless transition from home to work (and back to home), we extended our popular consumer products–like Gmail and Google Drive–to meet the needs of businesses. For instance, Google Apps for Business provides an additional layer of enterprise features like delegated mailboxes, granular administrative controls, a 99.9% SLA, 24x7 support, migration tools, and an ecosystem of certified resellers.

We’ve also applied the same formula to other products that were born in the cloud: Google Maps Coordinate helps companies easily manage mobile workers; Chrome for Business gives you a consistent, personalized web experience on any device; Google App Engine lets you to build and host your own applications in the cloud; and Google Compute Engine allows you to rent Google’s infrastructure to operate at scale. With each of these offerings, you can access the latest innovation by clicking “refresh” in your browser.

We’re humbled that 5 million businesses (including BBVA and Roche), 66 of the top 100 U.S. universities, and government institutions in 45 of the 50 U.S. states have gone Google by choosing Google Apps to live and work in the cloud. We hear from these customers that alongside improving IT administration and individual productivity, Google Apps also helps teams of employees work better together. For example, Google documents let users collaborate in real-time and see each other’s edits as they happen. And now, with offline editing, users can continue working even without an internet connection.

As people have begun to embrace the cloud, some legacy enterprise vendors have started to offer their own cloud-labeled offerings. They claim to offer a bridge between legacy solutions and the cloud. But these offerings still rely on desktop products and on-premise servers, require heavy IT investment, have limited support for mobile devices, come with complicated pricing and licences–and ultimately they’re still focused on individual productivity. If anything, they offer a bridge to the past.

With the explosion of computing devices, ubiquitous high-speed internet, and mobile workforces, there’s a fundamental shift happening in business. The question is: do you want to cross a bridge to continue working in the past...or move to the cloud so you can live and work seamlessly in the future?

Get started with Google Apps or collaborate in real-time today with literary masters: Shakespeare, Nietzsche, Poe and more.



In the early days of the cloud, security concerns were often at the top of business minds as they considered moving to Google Apps. More recently, though, security has become a major reason businesses are moving to the cloud. The reason for this shift is that businesses are beginning to realize that companies like Google can invest in security at a scale that's difficult for many businesses to achieve on their own. This investment has produced an infrastructure and a set of services with robust data protections for our customers.

Today we are proud to announce that Google Apps for Business has earned ISO 27001 certification. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards and we have earned it for the systems, technology, processes and data centers serving Google Apps for Business. Our compliance with the ISO standard was certified by Ernst & Young CertifyPoint, an ISO certification body accredited by the Dutch Accreditation Council, a member of the International Accreditation Forum (IAF). Certificates issued by Ernst & Young CertifyPoint are recognized as valid certificates in all countries with an IAF member.

“As a multi-billion dollar, global provider of packaging and packaging solutions, MWV understands the value of international standards. Many of our own processes are ISO certified. So, I am thrilled that Google Apps, our core communications platform, is also now ISO certified with its recent ISO 27001 certification. This certification validates what I already knew, through due diligence, about Google Apps - that the technology, process and infrastructure offers good security and protection for the data that I store in Google Apps. I think it's important, find it assuring and am very pleased that Google Apps will be audited and certified to this Information Security Management System ISO standard on an ongoing basis”

- Chet Loveland, CISO and Global Compliance Officer, MWV
This new certification, along with our existing SSAE 16 / ISAE 3402 audits and FISMA certification for Google Apps for Government, help assure our customers that Google is committed to ongoing development and maintenance of a robust Information Security Management System (ISMS) that an independent, third-party auditor will regularly audit and certify. For more information on the security audits and certifications for Google Apps, please review our certification 1-pager.



Editors note: Today’s guest blogger is Scott Lawson, director of IT architecture for QAD, a 1,300-employee company that delivers supply chain collaboration software to 5,500 manufacturers in 93 countries. QAD turned to the Google Search Appliance (GSA) to enable employees and customers to search across multiple databases and content repositories such as Lotus Notes.

At QAD, we span 30 different locations around the world, from the corporate office in California to operations in South Africa and Thailand. We pride ourselves on the quality of support we deliver to thousands of manufacturers in 27 languages. We offer more than 50 product modules that are installed in building blocks to support different rules, industry regulations, and manufacturing styles of various countries.

QAD must provide complex, detailed product information to customers, customer service representatives as well as other employees within the organization. We offer a secure extranet where customers can find information such as white papers, data sheets, support ticket status, and technical updates. As an additional resource, our public-facing Internet site provides everything from case studies to product demonstration videos and access to an online support center.

Historically, internal and external users found it challenging to find the right product and service information. Data is stored in many different repositories: Lotus Notes, an enterprise content management and collaboration system, knowledge bases, file shares, QAD’s own customer service and support system, and internal websites. Our content sources had grown organically and were somewhat disorganized, and we had millions of documents that needed to be indexed.

We were using an Autonomy search system for our intranet and public facing site, but it was not meeting user expectations for usability and search relevancy. Autonomy was also time-consuming and expensive to maintain.

In 2010, our employees began working with Google Apps, and wanted Google’s signature ease-of-use and power for search as well. We decided to evaluate the Google Search Appliance (GSA) and consider abandoning the Autonomy solution. The GSA can connect legacy enterprise systems and provide advanced security and multiple language support—all-important priorities for our business.

We worked with Google partner Perficient to develop a search roadmap, proof of concept, and ultimately a streamlined implementation. The GSA was simple to deploy and has been easy to maintain because the appliance features a one-stop administrative interface for configuration and index controls.

For QAD, costs related to search are down, search relevancy is up, and IT is doing less maintenance work. Customer service representatives and customers can locate details about products and services with ease.

Users are able to search through a massive, rich content library housed in many different repositories, all from a single search box. With the GSA, we are linking communities of employees and customers together with content into a cohesive experience. It has made us even more of a unified global company.