Posted by Milt Baker, CEO, Blue Water Satellite

Editor's note:Today’s guest blogger is Milt Baker, CEO at Blue Water Satellite. BWS is the leading provider of algorithmically enhanced satellite images that identify the presence and concentrations of minerals, vegetation, chemical and biological constituents on land and in water. See how other forward-thinking organizations are investing in mapping technology and transforming their business: Maps are Going Google.

At Blue Water Satellite (BWS) we use satellite imagery to monitor the world's land and water resources. Our goal is to change the way these resources are managed by helping our customers get detailed, real-time data about the minerals, vegetation and chemical constituents on land or in water, anywhere in the world. We’re doing it better and faster now that we we’re using Google Earth Engine and Maps Engine to automate the image-serving process.

Our customers need accurate, digital information about the resources in a particular area. For instance, power plants use our imagery to measure water effluent temperature and ensure they’re complying with cooling regulations. Previously, an engineer would have to travel to take manual samples and send them back to the lab for testing. This provided information about a finite area, but didn’t show what was happening in the entire region over time. Our imaging technology makes it possible to get that data without having to get in a boat or car, take samples, then wait for the results.

The richness of our satellite imagery provides valuable information to our customers, but poses a challenge when it comes to delivering data at scale. After being quoted hundreds of thousands of dollars for a single software product that would automatically process and serve our images, we asked one of our engineers to investigate Google Earth Engine. Using Earth Engine, within three days we had figured out how to integrate the functionality we previously got from multiple products in a unified, high-speed, cloud-based solution. Soon we were processing and delivering our imagery using Earth Engine, without buying expensive hardware and software licenses, or training people to use the software.
Using Google Earth and Maps Engine, BWS can deliver processed images to customers seamlessly formatted for any browser-enabled device — desktop, smartphone, tablet — anywhere in the world. In addition to being familiar and easy-to-use, Google Maps imagery is rich in detail and comprehensive. Google has archived historical shots going back to 1984, which means our customers can see how resources have changed over time and note degradation trends. Google also provides ancillary data, so we can see the names of buildings and other physical objects that are in and around the water and land sites.

With nano-satellites, drones and hyperspectral cameras on the horizon, we’re excited for the future of mapping. Google Earth and Maps Engine are very much a part of that vision too, giving us and our customers the processing power we need to improve the way we use data and solve resource issues on earth.

Posted by Dawn Santone, ‎Manager of Workflow and Technology Integration, CBC

(Cross-posted on the Google Canada Blog)

Editor's note: Today’s guest blogger is Dawn Santone, Manager of Workflow and Technology Integration at the Canadian Broadcasting Corporation (CBC). CBC is Canada’s national public broadcaster and provides a range of radio, television, internet and satellite-based services. See how other forward-thinking organizations are investing in mapping technology and transforming their business: Maps are Going Google.

Canada didn't have a national team at the 2014 World Cup, but our crew at the Canadian Broadcasting Corporation knew that wouldn’t stop Canadians from wanting to experience the tournament alongside the rest of the world. Who did our viewers root for? We created a SuperFan Map to spotlight our fans’ unique experiences as they enjoyed the frenzy and excitement in Brazil.

The idea for the SuperFan Map began with a Google Form that we used to survey our fans about their favorite teams. As we looked at their responses, we noticed the diversity of fans — across Canada and across the world. We used this geolocation data to drop pins on a map and visualize where our fans were located when they enjoyed games. We made the map even richer by pulling in photos and videos from Google+, Instagram and Twitter, curated using our #cbcworldcup hashtag.

We knew we wanted to use Google to create the SuperFan Map. The turnaround was quick — we started using Google Maps Engine in the beginning of June and had our map up and running before the first game was played on June 12. It worked consistently, even during major matches and other spikes in traffic.

 The map also connected our fans in a way that went far beyond sport alone: it created a sense of community, from coast to coast to coast in Canada, from Australia to Norway, and dozens of countries in between. We saw an incredible diversity of teams, geographies and faces surface on a single Google Map.

 The SuperFan Map has helped us take engagement further by connecting with fans in real time. A cross-promotion with CBC Music connected our SuperFans with The Beetle Roadtrip Sessions traveling across Canada. We used the map to see where people were cheering, then invited them to celebrate with us. For instance, we held a giant party in Montreal after seeing a high concentration of fans in the area.

We’ve seen how Google Maps can help us better inform our organization and inform our fans about the events that matter to them, no matter where they happen in the world. Beyond helping us connect with our fans, Google Maps helped connect fans with one another.

Posted by Colin Reilly, Director, New York City Department of Information Technology and Telecommunications

Editor's note: Last year, the City of New York enacted legislation requiring the creation of a crime map that the public could use to get information about safety on city streets. The Department of Information Technology and Telecommunications (DoITT) worked with the New York Police Department (NYPD) to create an interactive visualization of crime trends in the city. Today we hear from Colin Reilly, Director of DoITT’s Geographic Information Systems (GIS) Unit, who led the team that developed the map.


For a bustling city of more than eight million, New York City has remarkably low crime rates — it’s the safest big city in the country. However, that doesn’t stop the government from always looking for new ways to keep the public safe.

Last year the city passed a law requiring the Department of Information Technology (DoITT) to create an interactive crime map. The ability to visualize crime incidents empowers people to make informed decisions about their safety. Additionally, publishing the data in such a public and accessible way makes each precinct more accountable for crime in its area.

With these goals in mind, we worked with the NYPD to release the NYC Crime Map. We used Google Maps Engine to layer information about specific crime incidents – including felonies like murder, rape and theft – on top of a Google Map. Now New Yorkers have a tool at their fingertips to quickly assess the safety of their surroundings through the familiar Google Map interface. People planning a move can search specific addresses before relocating. Neighborhood and community organizations use the map to view patterns over a certain period of time to understand, for instance, whether crime has increased in the area of a new nightclub.

The default map view lets you zoom in and out to quickly see the crime rate for a particular area. You can search for crimes by type and date range. We’ve also added a heat map that color codes crime incidents per 1,000 residents, which makes it easy to compare the concentration of crime by precinct or location. Previously, the police department posted raw data – such as listings of crimes, dates and addresses, on a website. The new, intuitive map interface visualizes these statistics by geographical area, type, and date, making it much easier to read and overall more helpful for New Yorkers.

Before starting the project we assessed several open-source tools, but we chose Google Maps for Business because it allowed us to develop the map quickly and without the need for specialized GIS skills. Google hosts all of the data in the cloud as well, which allows us to focus on our core mission – developing innovative technology solutions for the New York City. Thanks to Google Maps, the NYC Crime Map can handle large volumes of traffic – a third of which comes from mobile devices – which we couldn’t have managed on our own.

The NYC Crime Map is part of a larger citywide campaign to be more transparent and accountable to the public. With the easy-to-use interface the NYC Crime Map provides, policymakers and the public they serve are provided a clearer view into the safety of neighborhoods across the five boroughs.

Posted by Jordan Breckenridge, Google Maps, Product Manager

Editor's note: Last year we introduced the Google Maps Engine public data program, which lets organizations easily publish their map content online. Today, we’re expanding on that program and letting organizations improve the discoverability of their maps. To find out more information about the program, read our FAQ.

(Cross-posted on the Google for Nonprofits Blog) 

Governments, nonprofits and businesses have some of the most valuable mapping data in the world, but it’s often locked away and not accessible to the public. With the goal of making this information more readily available to the world, today we’re launching Google Maps Gallery, a new way for organizations to share and publish their maps online via Google Maps Engine.
Maps Gallery works like an interactive, digital atlas where anyone can search for and find rich, compelling maps. Maps included in the Gallery can be viewed in Google Earth and are discoverable through major search engines, making it seamless for citizens and stakeholders to access diverse mapping data, such as locations of municipal construction projects, historic city plans, population statistics, deforestation changes and up-to-date emergency evacuation routes. Organizations using Maps Gallery can communicate critical information, build awareness and inform the public at-large.

Google Maps Gallery also offers several key benefits for organizations. With the Gallery, governments, nonprofits and businesses can publish maps and manage their content on their own terms with settings that enable control over maps branding, styling and licensing. Additionally, with the ability to synchronize maps from legacy systems and open data portals to the Gallery, organizations can take advantage of having a complementary online channel for their data. This lets their maps be more accessible and useful for their audiences — all powered by Google’s reliable cloud infrastructure.

Today, Gallery users can browse content from organizations such as National Geographic Society, World Bank Group, United States Geological Survey, Florida Emergency Management and the City of Edmonton — but this is just the beginning. Maps Gallery is now open to organizations with content for the public good. Organizations interested in submitting content can apply to participate in Maps Gallery.

Google Maps Gallery gives organizations better ways to surface maps and make data more discoverable. Together with governments, businesses and nonprofits, we can unlock the world’s geospatial data.

Posted by Brian McClendon, VP of Maps and Earth, Google

(Cross-posted on the Google Lat Long Blog)

Maps are a part of our daily lives—from finding the best local Italian restaurant to planning a trip abroad. Maps are also a valuable tool in the workplace. Businesses use maps to help customers easily find their store locations or help travelers get to their final destination.

Today we’re announcing a new professional mapping tool, Google Maps Engine Pro, which lets businesses visualize their data on a map. By importing data like addresses, names, office locations and sales leads from various file formats onto a map, businesses can edit, analyze and share their information in a simple format. Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organize information, and plan operations using Google Maps.

With the ability to collect business information, visualize it on a map and share it across multiple devices, organizations can make better sense of data in relation to real-world surroundings. For example, Pure Fix Cycles, a distributor of custom, fixed gear bikes, uses Maps Engine Pro to identify sales opportunities across target markets, helping to expand their business throughout the U.S. and around the world.

Google Maps Engine Pro was built as an application on top of the Google Maps Engine platform, which provides businesses with cloud based technology to help them organize large datasets and create more complex maps. Today, in addition to introducing Maps Engine Pro, we’re also announcing several new features to Google Maps Engine:

• Mobile App: The new mobile app allows individuals to access their maps created in Google Maps Engine, Maps Engine Pro and Maps Engine Lite. Once a map has been shared, users can access their data on-the-go and from any Android device.
• Connector Tools: It’s now easy to migrate data from legacy systems, such as SAP, into Maps Engine using a connector tool that can be downloaded for free. There are more than 300+ business and geospatial applications available through the connector. To make data migration even easier, the Maps Engine now features an ESRI Toolbar that lets you transfer your ArcGIS maps to Maps Engine.
• Introductory Account: Want to test out Google Maps Engine for your business? The introductory account is an easy way to introduce Maps Engine to your organization’s geospatial infrastructure. The free account supports the product’s full platform capabilities, including API access, but limits the number of map queries per day.

By providing better ways to easily integrate maps into your organization’s operations, businesses now have the ability to use powerful mapping technologies that were once only available to the mapping experts. With the launch of Google Maps Engine Pro and the new Google Maps Engine platform features, now every enterprise and business professional can visualize their data on a map.

Posted by Steve Alexander, Creative Director of E-commerce, Amtrak

Editor's note: Today’s guest blogger is Steve Alexander, Creative Director of E-commerce for Amtrak, the United States’ intercity passenger rail service and high-speed rail operator. See what other organizations that have gone Google have to say.


Rail travel has been around since the mid-1800’s, but these days at Amtrak, we spend more time looking forward than backward. A big part of being innovative and making travel easier for our 31 million passengers every year, is giving people accurate information about train locations and arrival times. Google Maps Engine is providing the technology behind our newest online feature: an interactive train locator map that makes it easy for people to see where trains are and when they’re getting to their destinations.

Checking on train status is the second most-common activity at Amtrak.com, right after buying tickets. Whether it’s a business traveler trying to figure out which train to take to get to a meeting on time, or a parent wanting to know when to pick up their kid returning from college, everyone wants to know when their train will arrive. Prior to the train locator map, Amtrak customers could only see a text list of train status and station arrival times. The station map we launched for our customers last year had already shown us how compelling a visual representation of train information could be – and that led us to expand our use of Google Maps Engine for our latest map.

Our new train locator map lets people look at all the active trains across the country, or zoom in on a given region or station. People can search for one of our 300 daily trains by name or train number. By mousing over a train on the map, they can see a pop-up window showing whether the train is on time or late, and when it’s going to arrive at the next station. We get the near real-time data from GPS devices on each of our trains; as a train passes by sensors near the tracks, the location information is pushed into Google Maps Engine, along with station data from our content management system.

With Google Maps Engine, the map data is in the cloud, so we don’t have to host and maintain the infrastructure. It provides us with a reliable platform and a comprehensive basemap so our E-commerce team can focus all our energy on building useful maps that will help our customers.

This way, Amtrak can continue to think up more ways to make our map traveler-friendly, like adding information about local transit, restaurants and nearby tourist attractions. As we build more layers on top of the map, we hope it improves the customer experience even further and changes the way our customers think about their upcoming travel with us.

Posted by Duncan Ford, CTO at CAN Telematics

Editor's note: Our guest blogger today is Duncan Ford, CTO at CAN Telematics in Calgary, Alberta, Canada. CAN Telematics provides Mobile Resource Management solutions to a range of industries—notably, the oil and gas industry concentrated in western Canada. See what other organizations that have gone Google have to say and learn more about how Google Maps for Business can help businesses in the transportation industry.

Oil and gas companies face an unusual set of challenges in their everyday operations as a result of having a lot of equipment, assets and people spread throughout a large territory. These companies need to track the location and status of all their drill rigs, pipelines, trucks, crews and other assets.

Our company, CAN Telematics, helps oil and gas companies address these challenges with solutions that track their assets, operating status, maintenance history, financial information and more. For example, one device monitors a well pump or a generator to sense the presence of certain gases or poll for other engine data. Another, mounted in a truck, logs location, speed, acceleration and braking habits. A third provides an “SOS” button for remote workers. Some devices incorporate accelerometers to detect falls or lack of movement.

The data is collected by GPS-equipped monitoring and sensing devices, then stored in the cloud. Our solution is based on Google Maps and retrieves data from Google Maps Engine, offering a familiar interface for our users as well as huge scalability. We also save our customers time and money by making information more accessible, and immediately meaningful. This video about Trakopolis shows how the sensing devices and maps work together to help companies track their assets and related data.

The benefits to companies are significant, starting with cost savings. They can add their privately built roads to the public roads in Google Maps, so it’s easier for them to determine which truck is closest to a facility that needs assistance. The maps also enable more efficient routing, saving time and fuel. These companies can also earn rebates on fuel taxes by easily determining the portion of their trucks’ travel that occurs on private roads -- with a fraction of the tedious, error-prone, manual record-keeping effort formerly required.

Driver’s history plotted on Can Telematics’  Trakopolis map interface. Dispatchers can enable Geofencing capabilities to  receive alerts when certain assets enter or leave an area.

Even more savings can come from tracking average speeds and driving habits: once monitoring begins, truck drivers tend to slow down and drive more carefully, so there’s a big safety benefit along with fuel and vehicle maintenance savings.

Our overall goal is an easier, more efficient and cost-effective way for far-flung companies to keep track of their extremely valuable assets. As we deploy our solutions to other continents and other industries, Google Maps is the natural choice for delivering critical information to the people who need it.

Posted by Benito Martinez, Senior Manager, Online Marketing at TIM

Editor's note: Today’s guest blogger is Benito Martínez, Senior Manager of Online Marketing at TIM Brasil. TIM is Brazil’s second largest telecom provider and has 1,800 stores and sales points located in different states around the country. See what other organizations that have gone Google have to say.


In August 2012, Brazil's National Telecommunications Agency (Anatel) demanded Brazil's national service providers to improve the quality of service and support for mobile phone customers. We responded by developing a three-year action plan funded with R$9,5 billion. In order to communicate the plan to customers and society, we designed a mapping service to reinforce the transparency and allow over to 70 million customers to keep track of our services.

We chose the Google Maps API and Google Maps Engine for this mapping project, because they would provide our workers and customers with a familiar service, a very easy and understandable user experience, and a manageable tool to monitor and update all the information regarding the coverage of our services. Using Google Maps, we can show the location of all the company’s antennas and WiFi Hotspots, so both TIM and our clients can locate our services. We can also display where there is 2G, 3G or 4G coverage. The map details the spots that are covered by the company, as well as those where there is no coverage, and informs transparently clients on the current and future activities like antennas installed recently and those that will be installed in the future.

Since deploying these tools three months ago, we’ve been impressed with the results. We’ve increased the number of visits to our web site from 500 visits per month to over 300,000 queries on the Google mapping tools, showing the increase in customers searching for the coverage range and services we are providing them in their respective areas. We update our data monthly, so we expect this number to grow as we add more and more information. This project also generated a tighter integration between the different areas of the company. For example, the marketing and network technical departments are now working together cooperatively to offer richer information about the service to ensure the constant flow of information for our customers.


We also developed a smartphone app which provides consumers fast access to all the services that are available online. This mobile app offers more customers the tools available from our “Open Doors” website on their smartphones and tablets. We are using Android OS as one of the main development platforms due to the widespread availability of Android smartphones in Brazil.

In the future, we plan to expand the Google Maps usage in our CRM initiatives in order to communicate in a more personalized way with our customer base by offering segmented maps. Overall, we’ve seen very positive benefits from adopting Google Maps Engine and the Google Maps API.

Posted by Posted by Alastair N. Jenkins, President & Chief Executive Officer at GeoDigital

Editor's note: They power our homes and supply clean water - utility companies fulfill our most basic needs. This week we're showcasing the Utilities Industry and the ways they’re relying on Google Maps for Business to improve operations and keep the lights on. Today’s guest blogger is Alastair N. Jenkins from GeoDigital.

If you've ever pruned or weeded in your backyard, you've had a glimpse at what we do at GeoDigital. We help keep weeds and trees under control on nearly 300,000 miles of utility corridors so power lines stay clear and the electricity keeps flowing to homes and businesses across North America.

We don’t actually trim the vegetation, we record it. Keeping track of growing vegetation is a never-ending task and one that requires us to compile a lot of data. To organize and gain better insights from the information we collect, we rely on Google Maps Engine.

Maps Engine has become an integral part of our operations. Using LiDAR (Light Detection and Ranging) technology, we first survey the land and gather utility corridor data with specialized air and ground mapping services. We then turn this data into business intelligence that the utilities companies can use to plan vegetation management. They also use this information for compliance reporting to regulatory agencies.

To make this information easy to digest, we have integrated Google Maps Engine and Google Earth Pro with our Software as a Service (SaaS) solution. Users can view color-coded LiDAR imagery that depicts existing vegetation, projected tree growth, and other obstructions that may interfere with utility maintenance activities. Multiple Google Earth layers - including Borders and Labels, Places, Photos, Roads and 3D Buildings - provide context, so planners can make better, faster scheduling and deployment decisions, while analysts can more efficiently report on regulatory compliance. Mobile workers gain the same benefits using their phone or tablet. For the utility companies, getting this kind of information in an actionable format used to take months and now it can be just a matter of days.

With Google Maps Engine we’re at the forefront of the vegetation management and compliance markets, helping our utilities customers stay ahead of the weeds.

Posted by Pat Doyle, Manager IT, FedEx

Editor's note: Today we announced the availability of the Google Maps Engine API, letting organizations build their own applications on Google’s cloud infrastructure. Hear from guest blogger, Pat Doyle, to find out how FedEx helps its customers locate their nearly 50,000 retail touchpoints on FedEx.com, using Maps Engine.

Delivering packages to almost any location in the world is just another day on the job at FedEx. On average, we ship more than nine million packages daily and guarantee they’ll arrive on-time, at the right place and unharmed. However, our commitment to a superior customer experience extends far beyond delivering packages. To make it even easier for people to find the information they need online, we launched a new store locator site using Google Maps.

Using Google Maps, and more specifically Google Maps Engine, allowed us to completely re-imagine FedEx.com. We turned to Maps Engine because it gave us a powerful platform to build and share our own FedEx maps. By integrating features that so many people use everyday, like Google Street View and driving directions, FedEx.com visitors can easily find the nearest FedEx.

In addition to providing a much easier way to locate us, Google Maps Engine gives us another big advantage: global accuracy and consistency. Central to the cloud-based offering, we can rely on Google’s core infrastructure to host our always-changing and growing database of store information. By hosting attributes, such as street addresses, opening hours, holiday schedules and local pick-up times on Maps Engine, we can update details for nearly 50,000 retail touchpoints in real-time and share this information to FedEx.com visitors within minutes. This helped us replace a patchwork of region-bound store locators with a single, global site.

Posted by Jen Kovnats, Product Manager, Google Maps for Business

Maps tell stories about the world around us. With a single map, an organization can locate underground pipelines, decide on the best place to build their next store, or inform customers about cell phone coverage areas. Today we're announcing the Google Maps Engine API, allowing developers to bring the power of Maps Engine into their own applications.

Maps Engine lets organizations use Google’s fast and reliable cloud infrastructure to layer their data on top of a Google Map and share their custom-made Google Maps with employees, customers or the public-at-large. At the push of a button an organization can share their maps internally or publish them on the web, making it easy to access their data from anywhere.

The API provides direct access to Maps Engine for reading and editing spatial data hosted in the cloud. With the API, organizations can develop on any platform - web, Android, iOS and server-to-server - and build applications like store locators, crowdsourced maps or crisis-response maps. For example, FedEx.com uses the API to query its more than 50,000 retail locations and IRIS creates applications for utilities to track underground pipelines.

Google Maps Engine is changing the way enterprises create and use maps - replacing complex GIS technologies with accurate and comprehensive Google Maps-based tools. Contact sales if you are interested in Google Maps Engine or learn more about today’s newly launched API.

Posted by Mark Prestipino, CEO at Envista

Editor's note: Our guest blogger this week is Mark Prestipino, Envista CEO. Looking for ways to provide enhanced map capabilities to its utilities customers, Envista talks about integrating Google Maps Engine into its IRIS technology. See what other organizations that have gone Google have to say.

With miles and miles of underground pipeline and transmission lines to manage, the ability for our utility customers to quickly locate and keep track of their assets is vital to running a successful operation. Thanks to Google Maps Engine, we've been able to create a powerful map platform that makes this all possible.

IRIS, our newest solution for the utility industry, is a cloud-based Platform-as-a-Service (PaaS) technology that allows an organization to develop custom map applications without the need for complex coding. Incorporating an organization’s business and location data into a single platform, IRIS apps provides the location-relevant information needed to efficiently maintain critical assets in the field.


The secret behind our IRIS technology is Google Maps Engine, which gives our customers three key benefits:

• Scale: Founded on Google’s core infrastructure, Google Maps Engine provides IRIS users with unrivaled scale and reliability. This enables the information and image-processing power needed to store, manage and publish maps with layers and layers of high resolution geospatial data. 
• Familiarity: IRIS apps users can see their data visualized on a Google Map. This simple user interface -- combined with the incredible, up-to-date imagery of Google Earth -- lets people build their own map applications and understand what they see on a map with very little training. 
• Mobility: With pipeline and asset management primarily taking place in the field, access to map data anytime, anywhere is critical. The Google Maps Engine cloud platform allows IRIS maps to be used in almost any environment -- mobile, remote or offline.

Maps are an invaluable tool for the utilities industry -- and so is scalable, simple-to-use technology. When it comes to providing our utilities customers with a map solution they can rely on, Google Maps Engine is the clear choice for us.