Posted by Kevin Mathers, Country Sales Director, Google UK and former Army Captain

I was fourteen when I knew I wanted to join the Army. I was a cadet at school, in the cold and wet Lake District hills. I revelled in the fun of confronting and overcoming seemingly impossible challenges and hardships with my mates. I loved being part of something; a team, a mission. To me, the Army was something to be part of. Something to believe in.

I served for five years with the Highland Fusiliers, a British Army infantry regiment, after university. What I cherish most from my time in the military is how my character developed from repeatedly having to achieve goals, against the odds, with some of the best teams I could imagine. I remember leading five young Glaswegian soldiers across the glaciers of the Karakoram mountains in Pakistan, and watching as their courage and resolve grew with every icy step. Then, later, I saw them become leaders of teams on operations. It was soldiers like those that taught me leadership is about serving a team, not running a team.

This is just one of many lessons that ex-servicemen and women learn from the military that make them great entrepreneurs. In addition to recognizing the power of a team, they’re taught to plan and act with imperfect information and limited resources. They prepare for every scenario, but know how to react quickly and logically to sudden obstacles. And they learn to do it all while under extreme pressure and often in dire circumstances — skills that become priceless qualities for entrepreneurs in fast-moving business environments.



Now, thanks to development in cloud technology and web-based tools, it’s easier than ever for ex-military personnel to pursue entrepreneurship. They don’t need a physical office to bring a team together; with video conferencing and collaborative tools, they can work with colleagues from all over the world as if they’re in a room together. Having a website means no longer needing an expensive storefront or being limited to customers within driving distance, and online advertising makes it possible to find the clients who are looking for exactly what you offer. Starting a business now costs a fraction of what it used to, with even more tools available to get your idea off the ground.

So, in honour of Armed Forces Day in the United Kingdom, we’re celebrating those leaders in service who became leaders in British business. We’re highlighting people like Andy McNab, the best-selling author and entrepreneur who joined the military at 16 with the literacy of an 11-year old. Or Tom Bodkin, who spent six years in the Parachute Regiment before starting a fast-growing company that leads treks to remote places around the world. And to encourage ex-servicemen and women to pursue their passions as entrepreneurs, we’re offering discounts on Google Apps, Google AdWords and Google Cloud Platform, and providing business training from our Digital Garage in Leeds.

To all those who have served and continue to serve in so many ways, thank you for your dedication and courage. With greatest respect and gratitude, I salute you and your families this Armed Forces Day.