From the course: Thinking Creatively
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What is creativity?
- Let's start with some definitions. First, what exactly is creativity? Think of creativity as a process that happens up here inside your head, your body functions with lots of processes like digestive processes, breathing and so on. Creative thinking is just one more of them, but your brain produces lots of thoughts that aren't creative. So what's the difference? A creative thought is something that meets three criteria. It's new, it's useful and it's surprising. Let me explain these criteria. An idea is new if you've never had it before. Now it may be new to you but not necessarily new to the world. Others may have had the idea before you. Well, that's okay because it's still new from your perspective. Useful means the idea can be put into practice for somebody's benefit, I call that process innovation. Now surprising is the tricky one. To be honest, I'm not sure how best to explain what surprising means.…
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