From the course: Thinking Creatively

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Applying the subtraction technique

Applying the subtraction technique

From the course: Thinking Creatively

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Applying the subtraction technique

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- Take a look at these four items and tell me, what do they have in common? Here, you see an exercise bicycle, a package of powdered soup, a contact lens, and a child's highchair, the kind that slips over the edge of the table. Do you see it? Now, most people would answer that they're all consumer goods, or that they all provide convenience to the consumer. And while that's true, that's not what I'm looking for. Take a look at how they were constructed. Compare them to an earlier form of the product. Now do you see it? Each of the items has had something subtracted from an original form of a product. The exercise bike has had the rear wheel removed. The powdered soup has had the water removed. What about the contact lens? Well, it's had the frames removed. And the child's high chair has had the legs removed. All four of these products are examples of what can be created using the subtraction technique. First, we…

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