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Content Strategy for Marketers Preview

Content Strategy for Marketers

With Amanda Milligan Liked by 659 users
Duration: 34m Skill level: Beginner Released: 3/14/2022

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Course details

Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

449 ratings
  • 5 star
    Current value: 345 76%
  • 4 star
    Current value: 77 17%
  • 3 star
    Current value: 24 5%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 3 <1%
  • Ignacio Dillmann Molina Ignacio Dillmann Molina

    Ignacio Dillmann Molina

    I'm helping local businesses get more leads through Google Ads campaigns

    4/5 December 31, 2023
    It is a very interesting course, Amanda has focused a lot on the different content creation options. I found it entertaining and easy to understand, although a little short on details. (It is true that it is labeled as a course for beginners). Thanks for the information.
    Helpful · Report
  • Pietro Pozzati Pietro Pozzati

    Pietro Pozzati

    1/5 December 9, 2023
    this course is vague. Sometimes I feel almost disrespected, since what she said is mainly based on general common sense. It mostly replicates the first stage of this learning path, but worse. I hope the management will consider to take it out from the learning path. 1 star out of five.
    Helpful · Report
  • Maulana Tedy Kuswoyo Maulana Tedy Kuswoyo

    Maulana Tedy Kuswoyo

    RevoU Tech Academy Data Analytics & Software Engineering with AI (KM MSIB February 2024)

    5/5 December 2, 2023
    It is very nice and comfortable to understand this course.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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