From the course: Content Strategy for Marketers
Content strategy: The nuts and bolts
From the course: Content Strategy for Marketers
Content strategy: The nuts and bolts
- [Amanda] 70% of marketers invest in content marketing. It's never been more important to not only establish a content strategy but to ensure it's optimized for actually reaching your marketing goals. But there are so many things to consider when deciding what content to create. And competition online is fierce, so setting up a content plan can be quite daunting. That's why I'm here to help. I'm Amanda Milligan, a marketer who's worked in the content space for more than a decade. I love talking about content strategy, both in my articles featured on sites, like Entrepreneur, Forbes, and Moz, and at marketing conferences, like Pubcon, MozCon, and SMX. Join me in my LinkedIn Learning course to discover how to confidently craft an effective content strategy with clear goals and KPIs. I'm excited to get started.
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