From the course: Strategic Thinking Tips to Solve Problems and Innovate
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Cure the disease not the symptom
From the course: Strategic Thinking Tips to Solve Problems and Innovate
Cure the disease not the symptom
- Imagine your friend tells you that their leg hurts. You give them some medicine to help alleviate the pain, but what if the leg pain is only a symptom and you're not realizing the actual root cause of the problem? Maybe their leg is broken and they need surgery. Whether your problem is a hurt leg or declining profits, it's essential to cure the disease that is the main problem and not the symptom. Let's say Susanna, a social media manager, isn't meeting her business goals. Leadership believes that the low audience engagement is due to marketing video she creates not being high enough quality. Susanna knows that often the problem presented by a client or by leadership may not be the root problem and they might be asking the wrong questions. The first step to take when faced with a problem like this is to define the problem by listing all of the symptoms as clearly as possible. It's like peeling an onion since you'll…
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