Intro
Over 1 Billion views related to chess in 2020
Source: Global YouTube views for videos related to chess, January 1st 2020 to December 1st 2020
Over 3M views for "witchcraft 101" videos in 2020
Source: Global YouTube views for videos with "witchcraft" and "101" in the title, January 1st 2020 to December 1st 2020
66% of people in Germany used YouTube to develop a new hobby
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1830 individuals aged 18-44 in Germany. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Develop a new hobby [Sum of everyday to less than once a month]
94% in India used YouTube to learn to do things themselves
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1969 individuals aged 18-44 in India. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Learn to do things myself (how tos, DIY…) [Sum of everyday to less than once a month]
In 2020, 83% in Brazil used YouTube to watch replacements of live events
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1906 individuals aged 18-44 in Brazil. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Watch online replacements of live events (e.g. concerts, sports) [Sum of everyday to less than once a month]
Total daily livestreams on YouTube grew 45% in the first half of 2020
Source: Internal YouTube data, January 2019 to June 2019 compared to January to June 2020
Chapter 1: A New Age of Creators
New channels trying to build an audience on Youtube up 95% in 2020
Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020
47% agree that their favorite online creators can be difficult to categorize into one genre
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? My favorite online creators can be difficult to categorize into one genre [Sum of strongly agree and tend to agree]
Dad, how do I? lifetime channel subscribers
Source: Dad, how do I? channel subscribers, all-time
Nancy Risol channel subscriber growth
Source: Nancy Risol channel subscribers, April 2019 compared to July 2019
In Focus: Indigenous Rappers
Nancy Risol lifetime channel subscribers
Source: Nancy Risol channel subscribers, all-time
Top Indigenous creators earned over 100M views in Ecuador
Source: Global YouTube views for uploads to channels like AshukitO, Nancy Risol, Ahora Pit, Edis Vlogs, El Aparato, and Ruth Guaman, January 1st 2020 to December 1st 2020
In Focus: Senior Creators
Tito Charly channel subscriber growth
Source: Tito Charly channel subscribers, all-time
In Focus: VTubers
A.I. Channel channel subscriber growth
Source: A.I. Channel channel subscribers, all-time
47% of viewers are open to watching content from creators or characters who are fictional or virtual
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I’m open to watching content from creators or characters who are fictional or virtual [Sum of strongly agree and tend to agree]
In Focus: Dad How Do I?
Dad, how do I? channel subscriber growth
Source: Dad, how do I? channel subscribers, all-time
Additional Stats
Chart: VTuber views grew to over 1.5B views per month by Oct 2020
Source: Global YouTube views for uploads to channels identified as Virtual YouTubers through channel metadata and manual review, January 2016 to October 2020
New channels trying to build an audience on Youtube up 95% in 2020
Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020
There are 728 million people in the world over the age of 65. In the next 30 years, this number will more than double
Source: United Nations Dept. of Economic and Social Affairs, October 2020.
58% of people are open to watching digital content made by creators of any age
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I’m open to watching digital content made by creators of any age [Sum of strongly agree and tend to agree]
Chapter 2: The Interactive Audience
Travis Scott Fortnite concert attended by 12M fans
Source: @FortniteGame Twitter
Dream's lifetime channel subscribers
Source: Dream channel subscribers, all-time
BTS and BLACKPINK 24 hour views and Premiere records
Source: YouTube All-Time Top 24 Hour Music Debuts
84% in Brazil say they've watched livestreams this year.
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1927 individuals aged 18-44 in Brazil. Nov 2020. Q text: Have you watched any livestreams this year? [Yes]
Brazilian artists now own 4 of 5 of the top music livestreams of all time
Source: Global YouTube music livestreams ranked by peak concurrent viewers, all-time
40% say they participated in an activity simultaneously while they watched a video online
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=12,484. Q text: During 2021, overall do you think you will watch more, less or about the same amount of each of the following types of content online as you did in this year (2020)? Live music (such as concerts, live streams) [Sum of a lot more and a little more]
Among Us views in September 2020
Source: Global YouTube views for videos related to Among Us, September 2020
Among Us animation video views in September 2020
Source: Global YouTube views for videos related to Among Us with variations of "animation" in the title, September 2020
73% of people say they have watched gaming on online video platforms this year
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]
58% of livestream viewers report that watching livestreams helps them feel connected to something bigger than themselves
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams makes me feel connected to something bigger than myself [Sum of strongly agree and tend to agree]
In Focus: Fitness
72% of people used YouTube during 2020 to exercise or keep fit
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,525. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Exercise / keep fit [Sum of everyday to less than once a month]
The Body Coach TV's channel subscribers
Source: The Body Coach TV channel subscribers, 2020
Marina Takewaki's channel subscribers
Source: Marina Takewaki channel subscribers, 2020
Chloe Ting amassed 14M new subscribers in 2020
Source: Chloe Ting channel subscribers, 2020
In Focus: Minecraft Speedruns
Dream's channel subscribers
Source: Dream channel subscribers, 2020
Views of Dream's Minecraft Speedrun series videos
Source: Global YouTube views for Dream's uploads with variations of "speedrun" in the title, all-time
Graph: Views of top 5 video games in 2020
Source: YouTube Gaming
In Focus: Watchalongs
Fans report games are less enjoyable when stadiums are empty
Source: Statista [link https://www.statista.com/statistics/1122870/fan-attendance-enjoyment-live-sports/]
58% of livestream viewers report that watching livestreams helps them feel connected to something bigger than themselves. Specifically citing the live comment feed as part of the fun
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams makes me feel connected to something bigger than myself [Sum of strongly agree and tend to agree]
Additional Site Data
New channels trying to build an audience on Youtube up 95% in 2020
Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020
Among livestream watchers, 56 percent of people agree that watching livestreams can be just as good as being at an event in person
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=10,668. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams can be just as good as being at the event in person
Graph: Home workout video views hit a peak in April
Source: Global YouTube views for exercise videos with “home” or “no equipment” in the title, January 2020 to October 2020.
Graph: Views of top 5 video games in 2020
Source: YouTube Gaming
Graph: Blackpink and BTS hold 8 of the top 10 biggest 24-hour music video debuts of all time
Source: YouTube All-Time Top 24 Hour Music Debuts
73 percent of people say they have watched gaming on online video platforms this year
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]
Chapter 3: Adapting to Adversity
48% rely on online videos to show them new perspectives on cultural issues
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I rely on online videos to show me new perspectives on cultural issues [Sum of strongly agree and tend to agree]
Graph of Public Enemy - "Fight The Power" views
Source: Global YouTube views Public Enemy - "Fight The Power" on YouTube, April 2020 to July 2020
82% have used YouTube during 2020 to learn to do things themselves
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,525. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Learn to do things myself (how tos, DIY…) [Sum of everyday to less than once a month]
54% of people agree that this year, watching humorous creators or content online helped them cope with difficult moments
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? This year, watching humorous creators or content online helped me cope with difficult moments [Sum of strongly agree and tend to agree]
Jay's Virtual Pub Quiz regularly saw over 100K peak concurrent viewers
Source: Peak concurrents for Jay's Virtual Pub Quiz livestreams, 2020
In Focus: Being Black In
Uploads of "Being Black In" videos
Source: Global YouTube uploads for videos with "being black in" in the title, January 2020 to June 2020
In Focus: Teachers Teaching Teachers
In 2020 1.5B students transitioned to modified schooling
Source: UNESCO [link https://en.unesco.org/covid19/educationresponse/globalcoalition]
Additional Stats
54 percent of people agree that, this year, watching humorous creators or content online helped them cope with difficult moments
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? This year, watching humorous creators or content online helped me cope with difficult moments [Sum of strongly agree and tend to agree]
Over 1.6B students have been affected by school closures globally because of the pandemic
Source: UNESCO. [link: https://en.unesco.org/covid19/educationresponse]
Graph: Daily views for protest-related songs spiked this summer
Source: Global YouTube views for Public Enemy - "Fight The Power" and Childish Gambino - "This Is America," January 2020 to July 2020
Graph: Videos with variations of “beginner” in the title collected over 9 billion views globally in 2020
Source: Global YouTube views for videos with variations of "beginner" in the title, January 2019 to December 2019 compared January 2020 to December 2020
73 percent of people say they have watched gaming on online video platforms this year
Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]
In Conclusion
Views of "Baby Shark" and "Despacito"
Source: Global daily cumulative views for Luis Fonsi - Despacito ft. Daddy Yankee and Baby Shark Dance | PINKFONG Songs for Children, all-time