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SenpAI

SenpAI uses Google Ads and YouTube audience targeting to increase web traffic and drive sales.

36K

conversions from a single video

10%

month-over-month increase in web traffic and revenue

Challenge

SenpAI is a desktop gaming assistant designed to elevate the performance of PC gamers. As a growing startup, they needed to raise brand awareness and drive customers to their business.

Goals: Awareness, Consideration

Approach

After using Google Ads to increase web traffic and revenue, SenpAI decided to turn to YouTube to see if they could reach more of their audience. The company optimized their YouTube ads with custom intent audiences, allowing them to target users with videos featuring their favorite games and identify which live streamers were most relevant to their user base.

While using Google products, we have managed to understand our user behaviors much better. … The breakthrough for us was finding out that our audience was using a lot of YouTube.

Yiğit Gök, Performance Marketing Manager
SenpAI

See all success stories

Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here