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Best practices to support your marketing objectives

Explore tips, tools, and more to build your presence on YouTube and grow your business with YouTube and Google Ads.

Take the right steps toward your goals

Drive awareness

Drive awareness

Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.

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Increase consideration

Increase consideration

Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.

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Inspire action

Inspire action

Want more purchases, downloads, or subscriptions? In order to drive more conversions, start by setting the right budget.

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Reach your goals with the power of YouTube and Google Ads

Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition.*

Start your own YouTube channel

Start your own YouTube channel

Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video, and inspire them to take the action you want.

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The ABCDs of effective video ads

The ABCDs of effective video ads

Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work.

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* Google internal data, global, Q3 ’19–Q2 ’20 vs. 90-day pre/post comparisons.