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Panasonic Brasil

Panasonic Brasil boosts sales with Google Ads and a YouTube awareness strategy.

30%

product search lift

52%

of online sales came from YouTube

Challenge

With in-store traffic on the decline, Panasonic Brasil needed to raise awareness among their socially distanced customers around the release of a washing machine and supporting accessories.

Goals: Awareness, Consideration

Approach

After complimenting Search and Display ads with YouTube ads and awareness formats, Panasonic Brasil reached their target audience with a mix of bumper ads and TrueView in-stream video ads. The campaign resulted in a boost in sales, higher web traffic, and a 30% search lift for the new products.

We had the help of Google’s new business team to come up with our strategy. YouTube was the platform that generated the most views and hits for our website: 52% of customers who clicked the ‘Buy’ button came from YouTube. It was an achievement for awareness and consumer conversion.

Claudio César Kuninari, Marketing Communications and Digital Manager
Panasonic Brasil

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Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here