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Majestic
Heli Ski

We get nearly half of our new skiers from YouTube.

400%

boost in customer base over the last five years

25%

increase in sales each year since starting on YouTube

About us

I was a professional ski guide before changing careers to fly helicopters in the US Army. When I got out, I was really only qualified for three things: being a ski guide, flying helicopters, and drinking beer. So starting Majestic Heli Ski just made sense. We offer helicopter skiing in remote areas of Alaska – untracked powder, big mountains, and luxury lodging – for an unmatched ski vacation. Building a customer base was our main challenge.

Goals: Awareness, Action

What we did

Video ads were simply the best way for us to show the Majestic Heli Ski experience. And video ad targeting helped us zero in on the people we needed to reach – from the age range of our typical customers to areas of the country where skiing is popular. We also focused on people who are searching online for ski resorts or certain types of skis. It’s all very targeted – about 50% of our new customers now find us through YouTube.

You know [how] you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube leveled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses.

Get started with YouTube Ads

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