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Burrow

With an always-on YouTube strategy, Burrow raised their CTR to 45% higher than its benchmark.

25%

lower CPA compared to without Google Merchant Center

45%

higher CTR compared to benchmark

Challenge

Burrow historically used Video action and Discovery campaigns to accomplish its goals, but the company was also looking for new ways to gain incremental sales and interest leading up to the holidays.

Goals: Action

Approach

They launched Discovery ads with Google Merchant Center to pair their social creative with a product feed and drive action. And with YouTube strategies like custom intent, in-market, and affinity audiences in place, they saw improved campaign performance at lower costs.

Products Used

Discovery ads, Display ads, and Video action campaigns

Discovery ads and the GMC extension supercharged prospecting, delivered efficient CPAs, and led to a strong return on investment.

Wes Fossile, Senior Performance Marketing Manager, Burrow

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Get started with YouTube Ads

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here