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High fidelity games on Google Play

Grow your user base and reach more players globally with 2.5B+ monthly active users worldwide on Google Play

The global games industry generated $178.8B in 2021 and mobile games (45%) represented the largest share by platform, growing +4.7% year-over-year — especially in emerging markets. The games industry is expected to surpass $200B in 2023 (NewZoo).

Learn more or share your upcoming project which might benefit from additional support by reaching out to high-fidelity-games@google.com.

Best practices

Leverage closed and open testing early and for longer periods across multiple regions (capture private feedback from a large group without affecting your rating)

Prepare for launch with our pre-release guidance

Capture early consumer interest and accelerate launch performance with a pre-registration campaign (Nexon finds success with pre-registration rewards)

Improve graphical fidelity and performance while reducing loading time via Android Performance Tuner

Optimize installs via Play Asset Delivery through flexible delivery modes, auto-updates, and more

Strive for ongoing improvements across content, user experience, and technical performance.

Sign up for our Developer Newsletters to get the latest developer news and tips to help you succeed with Google Play, Android, and games.

Join the future of high fidelity games

Genshin Impact

Discover how miHoYo makes an impact with Google Play

The Witcher: Monster Slayer

Learn how these developers increase reach with Android Performance Tune.

CD Projekt RED

Reduced update size by 90% and increased update rates by 10% with Play Asset Delivery