You can target multiple countries with a custom store listing, but you can only target a country with one custom store listing at a time

Unless you add translations for your custom store listings, they’re shown to users in the countries that you select in your custom store listing’s default language. It’s a good idea to make sure you add translations for all of the languages that are spoken in the countries that you target with a custom store listing

You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from

You can use custom store listings for pre-registration campaigns to show a different store listing to users in countries where your app is in pre-registration. Users in countries/regions where your app has been released to production or open or closed testing will not see this listing

Create a more seamless user experience from Google Ads campaigns to Google Play with consistent messaging and creative. Direct users from ads to custom store listings by adding your app campaign ad group ID in Play Console

Use Store Listing Groups to track multiple listings. To start, create a base listing, then override specific elements to customize it for each audience