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With Google Play, the business possibilities are limitless. So are the resources. Browse our in-depth guides, full of the tools and knowledge you need to navigate your goals.

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  1. API

    Integrity and signing

    Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

  2. API

    Play Integrity API

  3. API

    Play Developer Reporting API

  4. API

    Google Play In-App Reviews API

  5. API

    Google Pay API for Android

  6. API

    Inappproducts API

  7. API

    Google Play Developer API

  8. API

    Publishing API

  9. API

    Subscriptions and In-App Purchases API

  10. API

    Reporting API

  11. API

    Reply to Reviews API

  12. API

    Permissions API

  13. API

    Play Games Services Management API

  14. API

    Voided purchases API

  15. Article

    Overview of Play Feature Delivery

  16. Article

    Play Asset Delivery

  17. Article

    Language and locale resolution overview

  18. Article

    About Android App Bundles

  19. Article

    5 Play Console updates to help you understand your app's delivery performance

  20. Article

    Android game development

  21. Article

    In-app updates

  22. Article

    Firebase Test Lab: Beyond Pre-Launch Reports

  23. Article

    Partner Marketing Hub: Visual identity

  24. Article

    Optimize your app publishing process with new Google Play Console features

  25. Article

    Staged releases allow you to bring new features to your users quickly, safely and regularly

  26. Article

    Control when changes to your app are sent for review with new Play Console features

  27. Article

    Monitor all your deep links in one place

  28. Article

    Create deep links to app content

  29. Article

    Improve your app quality and discovery on Google Play

  30. Article

    Enable next generation IDs for better Play Games Services support for all Google accounts

  31. Article

    Google Play Games Services: Sign-in for Android Games

  32. Article

    Google Play Games Services: Saved Games Support in Android Games

  33. Article

    Google Play Games Services: Integrate the Friends APIs (Java)

  34. Article

    Google Play Games Services: Sign-in

  35. Article

    Google Play Games Services: Quality checklist

  36. Article

    Google Play Games Services: Friends

  37. Article

    Google Play Games Services: Leaderboards

  38. Article

    Customize the KPIs on your Google Play Console dashboard

  39. Article

    Google Play Console powers better strategic decisions with new engagement metrics and unique benchmarks

  40. Article

    Grow globally through localization

  41. Article

    Localize your app

  42. Article

    Android Performance Tuner (APT)

  43. Article

    Performance insights for Games, powered by Android Performance Tuner

  44. Article

    Track, prioritize, and fix app crashes faster

    Firebase Crashlytics, a real time crash reporting tool, helps you prioritize and fix your most pervasive app crashes based on the impact on real users.

  45. Article

    Raising the bar on technical quality on Google Play

  46. Article

    Android vitals

    Android vitals lets you monitor your app quality, reporting on key user-impactingissues and helping you debug and prioritize across them.

  47. Article

    Reduce your app size

  48. Article

    Making Ratings and Reviews better for users and developers

  49. Article

    Leverage the in-app review API

  50. Article

    Plan for success on Google Play with Reach and devices

  51. Article

    Ratings & Review on the Play Store

  52. Article

    Google Play's billing system

  53. Article

    Price in-app products with confidence by running price experiments in Play Console

  54. Article

    Grow your game’s revenue with Google Play Console’s new strategic guidance

  55. Article

    Review in-app subscription performance

  56. Article

    Sell subscriptions

  57. Article

    Improved Play Console user management

  58. Article

    Core app quality

  59. Article

    Improved app quality and discovery on Google Play

  60. Article

    Build high-quality apps and games

  61. Article

    Firebase test lab

  62. Article

    Firebase Crashlytics

  63. Article

    Firebase Performance Monitoring

  64. Article

    Wear OS

  65. Article

    About Android App Bundles

  66. Article

    App quality

  67. Article

    Introduction to Material Design

  68. Article

    Google Ads: Promote Your Mobile App with App Campaigns

  69. Article

    Firebase App Indexing

  70. Article

    Handling Android App Links

  71. Article

    Firebase Dynamic Links

  72. Article

    Android for Cars

  73. Article

    Android TV

  74. Article

    Chrome OS

  75. Article

    Google Fit

  76. Article

    Google Cast SDK

  77. Article

    Firebase A/B Testing

  78. Article

    Firebase Remote Config

  79. Article

    Build for Billions best practices

  80. Article

    Upcoming changes to InAppProducts API and subscription catalog management

  81. Article

    Getting ready - Google Play's billing system

  82. Article

    Play Commerce prevented over $2 billion in fraudulent and abusive transactions in 2022

  83. Article

    Integrate the Google Play Billing Library into your app

  84. Article

    Google AdMob: Increase Your App Advertising Revenue

  85. Article

    Download user journey checklist

  86. Article

    Notifications overview

  87. Article

    Google Assistant: App Actions

  88. Article

    US Children's Online Privacy Protection Act (COPPA)

  89. Article

    EU General Data Protection Regulation (GDPR)

  90. Article

    Building for kids

  91. Article

    Go Ramadan

  92. Article

    Think with Google: How to make your app localisation successful in Japan

  93. Article

    Think with Google: How to make your app localisation successful in Korea

  94. Article

    Think with Google: How to make your app localisation successful in Thailand

  95. Article

    Think with Google: How to make your app localisation successful in Brazil

  96. Article

    Think with Google: How to make your app localisation successful in Mexico

  97. Article

    Google Play Coffee break with iMumz | From start-up to scale-up

  98. Article

    Kicking off Google Play Coffee breaks, with Jimjum Studios

  99. Case study

    Custom store listings increase Koo's installs 15%

    Koo's mission is to unite the world despite its language barriers.

  100. Case study

    Splendid Apps increases revenue by 9% with store listing experiments

    Learn how Splendid Apps managed to increase revenue, improve conversions, and stabilize their Play Store ranking by utilizing Google Play’s Store Listing Experiments.

  101. Case study

    Nexon finds success with pre-registration rewards

    Learn how Nexon increased day 60 retention and monetization with pre-registration rewards.

  102. Case study

    SayHi Chat grows installs and user engagement with app translation service

  103. Case study

    The Witcher: Monster Slayer increases reach with Android Performance Tuner

  104. Case study

    Babbel increases ratings volume by 64% with In-App Review API

  105. Case study

    FunPlus improves engineering efficiency and device targeting with Reach and devices

  106. Case study

    CyberAgent maintains high Play store rating with the Google Play In-App Review API

  107. Case study

    Gram Games uses Android vitals to reduce 1-star reviews by 50%

    Learn how Gram Games used Play Console to quickly identify a bug causing a crash, stabilize the game, and launch an update.

  108. Case study

    Eyecon improves registration conversion by 30%

    Eyecon increases retention with Firebase A/B testing

  109. Case study

    CD Projekt RED reduces update size by 90% and increases update rates by 10% with Play Asset Delivery

  110. Case study

    Tokopedia reduces app size and improves installs by 15% with Android App Bundles

  111. Case study

    redBus reduces app size with Android App Bundles

    Learn how redBus streamlines releases and reduced app size by 30% with Android App Bundles.

  112. Case study

    Cornershop reduces app size by 27% with Android App Bundles

  113. Case study

    The Android App Bundle speaks Duolingo’s language, reducing its app size by 56%

  114. Case study

    Twitter reduces app size by a third with app bundles

    Learn how Android App Bundles helped Twitter simplify and reduce their app size.

  115. Case study

    Adobe reduces app size by 20% with app bundles and dynamic delivery

  116. Case study

    Etermax drives engagement lift with pre-registration milestone rewards

  117. Case study

    Panzerdog boosts retention and conversions through testing and Google Play Instant

  118. Case study

    League of Legends: Wild Rift drove nearly 40M pre-registrations on Google Play

  119. Case study

    mikan grows lifetime value after subscription tests

    Learn how testing with Firebase Remote Config reveals surprising user preference.

  120. Case study

    Google Play subscriptions boost engagement for games

    Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

  121. Case study

    tapple increases LTV with subscriptions

    MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play.

  122. Case study

    Amanotes finds success with new titles through the Early Access program

  123. Case study

    PlayKids uses price localization to boost revenue by over 220%

  124. Article

    Android Developer Story: Ludo King goes from local to global

  125. Video

    Netflix reduced app size by 33% with Android App Bundle and dynamic feature modules

  126. Video

    Android Developer Story: Rayark improves game quality and conversion rate with Google Play Console

  127. Video

    Android Developer Story: Viki uses subscriptions to build a sustainable business

  128. Video

    Android Developer Story: IGG finds success in India with Google Play

  129. Video

    Android Developer Story: miHoYo making global impact with Google Play

  130. Video

    Android Developer Story: The Guardian - Understanding and engaging mobile users

  131. Video

    Android Developer Story: Photo app Aviary uses ratings & reviews to iterate faster on Android

  132. Video

    Android Developer Story: LIFULL improves user experience and engagement on Google Play

  133. Video

    Android Developer Story: CyberLink increased revenue with Google Play subscriptions

  134. Video

    Android Developer Story: Beelinguapp finds success with subscriptions

  135. Console feature

    App bundle explorer

    Manage all your app bundles, versions, and assets in one place and get expected app and update size, downloads, and insight into what Google Play generates for delivery

  136. Console feature

    Closed testing

    Get early feedback on new features from trusted users, without impacting your public ratings and reviews.

  137. Console feature

    Internal app sharing

    Quickly share app bundles and APKs with your internal team using a link.

  138. Console feature

    Internal testing

    Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.

  139. Console feature

    Open testing

    Gather quantitative and qualitative feedback on your app or game from a large number of testers.

  140. Console feature

    Pre-launch reports

    Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.

  141. Console feature

    Device catalog

    View and manage the devices that are compatible with your app.

  142. Console feature

    Integrity and signing

    Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

  143. Console feature

    Pre-registration

    Create excitement and awareness of your apps and games before they’re launched.

  144. Console feature

    Production

    Make your app or game available to users on Google Play.

  145. Console feature

    Publishing overview

    See your draft and pending changes in one place, and control when updates are published

  146. Console feature

    Releases overview

    Monitor your builds to manage your releases at every stage of the process

  147. Console feature

    Acquisition reporting

    Track acquisition trends and see which sources are driving the highest quality impressions

  148. Console feature

    Custom store listings

    Drive users to tailored store listings by country, install state, or by campaign using unique listing URLs

  149. Console feature

    Deep links

    See a comprehensive snapshot of your deep links so you can easily identify and troubleshoot issues

  150. Console feature

    Main store listing

    Make a great first impression on potential users with a strong Google Play store listing

  151. Console feature

    Play Games Services

    Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends

  152. Console feature

    Statistics

    Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.

  153. Console feature

    Store listing experiments

    Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

  154. Console feature

    Translation services

    Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products

  155. Console feature

    Android Performance Tuner

    Get game perfoemance insights that help you deliver the best possible user experience by optimizing frame rate stability, loading time, and fidelity across devices.

  156. Console feature

    Android vitals

    Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them

  157. Console feature

    App size

    Smaller apps download faster and have higher install success rates, so it's important to monitor and optimize your app size for best results

  158. Console feature

    Ratings

    Your app rating is a reflection of how users respond to your app. Learn what affects your rating and what you can do to influence it.

  159. Console feature

    Reach and devices

    Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

  160. Console feature

    Reviews

    Discover what users are saying about your app. Engage with users by responding directly to their feedback.

  161. Console feature

    In-app products

    Grow your revenue by selling products within your app using Google Play Billing

  162. Console feature

    Price experiments

    Price with confidence by testing price points for in-app products and optimizing for local purchasing power at scale

  163. Console feature

    Strategic guidance

    Get monetization insights and metric-driven guidance to help you grow your game’s revenue

  164. Console feature

    Subscription reporting

    Understand the performance of your subscription business with an in-depth analysis of key metrics

  165. Console feature

    Subscription setup

    Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

  166. Console feature

    Policy status

    Manage your compliance with new and existing Google Play policies, all in one place

  167. Console feature

    Team and user management

    Invite team members to take advantage of Play Console insights, tools, and features. Granular permissions ensure you can safely allow access to only the features you want them to see.

  168. Guide

    Build a high-quality app or game

    Drive long term success by improving key app quality components including content, user experience and technical performance

  169. Guide

    Getting featured on Google Play

    Every day, Google Play helps billions of people discover new engaging, helpful, and enriching content from our developer community. We reward developers who invest in building great user experiences, and we’re constantly developing ways to support and promote high-quality apps and games. These include discovery treatments, for example higher ranking in places where we make recommendations to users, and featuring treatments, such as dedicated spaces for promotional content.

  170. Guide

    Release with confidence

    Make your app launch a success with tools and strategies to help publish, manage, and distribute your app worldwide

  171. Guide

    Grow your audience

    Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

  172. Guide

    Monetize with Play Commerce

    A commerce platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play - all built on top of our trusted and secure platform.

  173. Guide

    Engage and retain your users

    Keep users coming back for more with our engagement tools and insights

  174. Help Center

    Inspect app versions with the app bundle explorer

    The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

  175. Help Center

    View and analyze your app's ratings and reviews

  176. Help Center

    Set up an open, closed, or internal test

  177. Help Center

    Share app bundles and APKs internally

  178. Play Academy

    Use a pre-launch report to identify issues

  179. Help Center

    Understand your pre-launch report

  180. Help Center

    View and restrict your app's compatible devices

  181. Help Center

    View and download supported devices

  182. Help Center

    Prevent unauthorized modification and redistribution with automatic integrity protection

  183. Help Center

    Use Play App Signing

  184. Help Center

    Build awareness for your apps with pre-registration

  185. Help Center

    Create custom store listings to target specific user segments

  186. Help Center

    Google Ads Help: About App campaigns for pre-registration

  187. Help Center

    Publish your app

  188. Help Center

    Prepare and roll out a release

  189. Play Academy

    Review your app's data per release

  190. Help Center

    Control when app changes are reviewed and published

  191. Article

    Release app updates with staged rollouts

  192. Help Center

    Distribute app releases to specific countries

  193. Help Center

    Measure your app's acquisition and retention

  194. Help Center

    Download and export monthly reports

  195. Help Center

    Measure and analyze your app's acquisition

  196. Help Center

    Create custom store listings to target specific user segments

  197. Help Center

    Verify and maintain deep links

  198. Help Center

    Add preview assets to showcase your app

  199. Help Center

    View app statistics

  200. Help Center

    Run A/B tests on your store listing

  201. Help Center

    Which parts of my app should I localize?

  202. Help Center

    Which languages should I translate into?

  203. Help Center

    Translate and localize your app

  204. Help Center

    Monitor your app's technical quality with Android vitals

  205. Help Center

    Deobfuscate or symbolicate crash stack traces

  206. Help Center

    Review performance alerts

  207. Help Center

    Monitor your app's technical quality with Android vitals

  208. Help Center

    View your app’s download and install sizes

  209. Help Center

    Inspect app versions with the app bundle explorer

    The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

  210. Help Center

    View and analyze your app's ratings and reviews

  211. Help Center

    View and understand your app's quality and reach

  212. Help Center

    View app statistics

  213. Help Center

    Create and edit in-app products

  214. Help Center

    How to run price experiments

  215. Help Center

    Understand monetization metrics with strategic guidance

  216. Help Center

    Create and manage subscriptions

  217. Help Center

    Download sales and payout reports

  218. Help Center

    Create and manage subscriptions

  219. Help Center

    My app has been removed from Google Play

  220. Help Center

    Prepare your app for review

  221. Help Center

    Add developer account users and manage permissions

  222. Help Center

    Protect your developer account

  223. Help Center

    Ads

  224. Help Center

    User data

  225. Help Center

    Add preview assets to showcase your app

  226. Help Center

    Promotional content for in-app and in-game events and featured products

  227. Help Center

    Release app updates with staged rollouts

  228. Help Center

    Choose a category and tags for your app or game

  229. Help Center

    Requirements related to content ratings for apps, games and the ads served on both

  230. Help Center

    About App campaigns

  231. Help Center

    Create custom store listings to target specific user segments

  232. Help Center

    Create and set up your app

  233. Help Center

    View and restrict your app's compatible devices

  234. Help Center

    View app statistics

  235. Help Center

    Add info cards to videos

  236. Help Center

    Measure and analyze your app's acquisition

  237. Help Center

    Set up your app's prices

  238. Help Center

    Quests on Google Play

  239. Help Center

    Create and manage subscriptions

  240. Help Center

    Measure and analyse your app's acquisition

  241. Help Center

    Download and export monthly reports

  242. Help Center

    Tax and compliance settings for paid apps, subscriptions, and in-app products

  243. Help Center

    Payments

  244. Help Center

    Understanding Google Play’s Payments policy

  245. Help Center

    Google Play’s service fee

  246. Help Center

    Understanding our service fee

  247. Help Center

    Create an in-app product

  248. Help Center

    Supported locations for distribution to Google Play users

  249. Help Center

    Compare your app’s Android vitals and ratings with custom peer groups

  250. Help Center

    Review in-app subscription performance

  251. Help Center

    Families policies

  252. Help Center

    Manage target audience and app content settings

  253. Help Center

    Google Play Families Policies

  254. Help Center

    Translate and localize your app

  255. Help Center

    Build awareness for your apps with pre-registration

  256. Help Center

    Enrolling in the user choice billing pilot

  257. Insight

    Go Global

    Grow in local markets with insights and best practices from Google Play

  258. Medium

    Pre-launch testing for mobile games

    A guide to Google Play’s pre-launch tools.

  259. Medium

    Deep links crash course

  260. Medium

    Driving Buyer Behavior with In-App Purchases

  261. Medium

    Driving buyer behavior with subscriptions

  262. Medium

    How to Scale the Happiness of Your Users

    Read about lessons from MyFitnessPal on sustainable, long-term engagement and growth.

  263. Medium

    Drive inclusivity and belonging in gaming

  264. Medium

    An introduction to metrics

  265. Medium

    An experiment with app rewards

  266. Medium

    Best practices for launching a sequel to your mobile game

  267. Medium

    Signs and signals of sub-optimal monetization

  268. Medium

    How to win back subscribers who cancel

  269. Medium

    Rethinking your game monetization strategy

  270. Medium

    Diversifying your mobile games' revenue with rewarded ads

  271. Medium

    Benefits of the freemium model

  272. Medium

    Strategies for effectively monetizing genre-mashing titles

  273. Medium

    10 tips to optimize app engagement

  274. Medium

    Apps that fit: designing around people’s lives to unlock sustainable growth

  275. Medium

    Best practices for mobile games in multiplayer communities

  276. Medium

    Optimizing notifications in games

  277. Medium

    Best practices for publishing in Chinese languages

  278. Medium

    Best practices to expand your payer base in India and Southeast Asia

  279. Medium

    Increase engagement and distribution using local events and holidays in India and Southeast Asia

  280. Medium

    Driving payer conversion in India and Southeast Asia

  281. Medium

    Find success for apps and games in Japan

  282. Medium

    Find success for apps and games in South Korea

  283. Medium

    Find success for apps and games in Thailand

  284. Medium

    Discover insights to find success for apps and games in France

  285. Medium

    6 tips to launch your app or game in Germany

  286. Medium

    Find success for apps and games in the Middle East and North Africa

  287. Medium

    6 best practices to guide your culturalization and localization strategy in Russia

  288. Medium

    5 tips to launch your app or game in the UK

  289. Medium

    Explore insights into mobile games in Western Europe

  290. Medium

    Engaging players and unlocking spend in Spanish speaking Latin America

  291. Medium

    7 tips to help you drive player engagement and revenue

  292. Medium

    Insights into Latin America’s mobile games market

  293. Medium

    Localization strategies for entering the USA’s expansive apps and games economy

  294. Medium

    From PC to mobile: Lessons in expanding to multi-platform gaming

  295. Medium

    Best practices for bringing PC and console games to mobile

  296. Play Academy

    Make the most of the Android App Bundle and dynamic delivery

  297. Play Academy

    Test your app or game

    Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback.

  298. Play Academy

    Use a pre-launch report to identify issues

  299. Play Academy

    View and restrict your app's compatible devices

  300. Play Academy

    Make the most of the Android App Bundle and dynamic delivery

  301. Play Academy

    Maximize pre-launch momentum with pre-registration

  302. Play Academy

    Google Play Academy: Launch courses

  303. Play Academy

    Review your app's data per release

  304. Play Academy

    Google Play Store Listing Certificate

    Showcase your app growth and user acquisition skills with our industry-recognized certification.

  305. Play Academy

    Best practices for your Google Play store listing preview assets

  306. Play Academy

    Analyze your data and respond to trends

  307. Play Academy

    Translate and localize your store listing

  308. Play Academy

    Reduce your app size with Android App Bundles

  309. Play Academy

    Feedback, ratings, and reviews

  310. Play Academy

    Set up and manage monetization options

  311. Play Academy

    Run effective price experiments for in-app products

  312. Play Academy

    Subscription models for games

  313. Play Academy

    Build privacy-friendly apps

  314. Play Academy

    Learn more about Google Play policies

  315. Play Academy

    Add users and manage user permissions

  316. Play Academy

    Test your app before release

  317. Play Academy

    Build and distribute privacy-friendly apps

  318. Play Academy

    View and restrict your app's compatible devices

  319. Play Academy

    Pre-launch testing and best practices for games

  320. Play Academy

    Plan and prepare for app review times

  321. Play Academy

    Comply with Google Play store listing policies

  322. Play Academy

    Create a Google Play store listing

  323. Play Academy

    Launch your app or game

  324. Play Academy

    Optimize your store listing with experiments

  325. Play Academy

    Analyze your data using statistics

  326. Play Academy

    Introduction to LiveOps

  327. Play Academy

    Set up and manage monetization options

  328. Play Academy

    Set up and manage monetization options

  329. Play Academy

    Grow your app business with subscriptions

  330. Play Academy

    Games Business Fundamentals

  331. Play Academy

    Optimize your app for sustainable business growth

  332. Play Academy

    Engage with user feedback

  333. Play Academy

    Understanding Google Play's Families policies

  334. Play Academy

    Learn how to develop a market-to-market strategy in Western Europe with this Google Play Academy

  335. Play Academy

    Translate and localize your store listing

  336. Play Academy

    Games business fundamentals

  337. Play Academy

    Measure and analyze your game app with Google Analytics

  338. Play Academy

    Best practices for your Google Play store listing preview assets

    Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery.

  339. Play Academy

    Promotional content overview

  340. Play Academy

    Promotional content guidelines and best practices

  341. Play Academy

    Measure performance with promotional content reports

  342. Play Academy

    Best practices for making high quality kids apps

  343. Play Academy

    Understand content appropriateness standards for Teacher-Approved apps

  344. Play Academy

    Understand ad & in-app purchase standards for Teacher-Approved apps

  345. Podcast

    Apps, Games, & Insights Podcast

  346. Podcast

    Winning as a subscription business

  347. Program

    Change the Game

    Change the Game is an initiative from Google Play to support and empower women as game players and creators. By conducting ongoing research, fostering youth engagement, partnering with forward-thinking organizations and spotlighting stories of success, we seek to improve representation in the mobile gaming world and create purposeful change in the industry.

  348. Program

    Google Play Partner Program for Games

    A program that gives top game developers access to additional growth tools and premier services tailored to their high-scale, high-performance needs.

  349. Program

    Google Play Pass

    Google Play Pass is a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.

  350. Program

    Google Play Points

    Google Play Points is a program that rewards users for engaging with the Play ecosystem. Selected developers are invited to provide app specific Play Points promotions which provide even greater rewards, increasing user retention and reinvestment of points within their app.

  351. Program

    High fidelity games

    Grow your user base and reach more players globally with 2.5B+ monthly active users worldwide on Google Play

  352. Program

    Indie Games

    Discover our dedicated programs, designed specifically for indie game developers, that will help you create great games and grow on Google Play.

  353. Program

    Promotional content

    Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement, monetization, and lifetime value

  354. Program

    Media Experience Program

    The Play Media Experience Program helps developers build best in class user experiences through deep product integrations, while recognizing industry economics of media content verticals.

  355. Program

    Teacher approved

    Parents look for apps and games that are both enriching and entertaining for their kids. In the Teacher Approved program, teachers and children’s education and media specialists recommend high-quality apps for kids on Google Play.

  356. Program

    User Choice Billing Pilot

    This pilot allows participating developers to test offering an alternative billing option next to Google Play's billing system and is designed to help us explore offering this choice to users.

  357. Program

    Google Play Instant

  358. Video

    I/O '18: Release management: Successful launches and updates on Google Play

    Learn about the latest changes to release tools in the Google Play Console enabling fast and safe release rollouts. The session will also highlight developer best practices about release processes, including rapid iteration, fast feedback, and advanced staged rollouts.

  359. Video

    I/O '19: Customizable delivery with the App Bundle and easy sharing of test builds

  360. Video

    Fixing color contrast issues in PLR

  361. Video

    Custom store listings in Google Play

  362. Video

    Optimize your app performance using the new deep linking management tools in Play Developer Console

  363. Video

    Top Google Play and Android highlights from the 2023 Google for Games Developer Summit

  364. Video

    I/O '19: Unleash the power of Play Store discovery

  365. Video

    Deep dive on new frame rate metrics in Android Vitals

  366. Video

    Plan and optimize your game for success on Google Play

  367. Video

    Monetization insights with strategic guidance in Play Console

  368. Video

    Playtime EMEA '18: How the power of community influences app and game design

  369. Video

    Ensure you’re launching a high-quality app or game with the pre-launch report

  370. Video

    I/O '18: Autonomous and customized pre-launch testing in the Google Play Console

  371. Video

    Policies and publishing on Google Play

  372. Video

    I/O '23: What great quality looks like on Google Play

  373. Video

    What’s new with release management in Play Console

  374. Video

    I/O ’23: Boost your revenue with Play Commerce

  375. Video

    GDC '23: How to get the best of Play monetization

  376. Video

    Embrace hybrid monetization - App growth

  377. Video

    Expanding your business in the Western European market

  378. Video

    Google Play Coffee Break with Jimjum Studios

  379. Video

    Indie Games Accelerator journey: Octathorpe web consultants

  380. Video

    Fixing edit text elements in PLR

  381. Video

    Fixing content labels in PLR

  382. Video

    App Bundles: Everything to know about Play App Signing

  383. Video

    Play Integrity API for Android developers

  384. Video

    Release with confidence with the new Play Console

  385. Video

    Grow your audience with Google Play Console

  386. Video

    Deep Links Crash Course

  387. Video

    Deep Links Crash Course: Part 1: Introduction to deep links

  388. Video

    Deep Links Crash Course: Part 2: Deep links from zero to hero

  389. Video

    Deep Links Crash Course: Part 3: Troubleshooting your deep links

  390. Video

    Deep Links Crash Course: Part 4: Deep links for your business

  391. Video

    I/O '21: Grow your business with new engagement and monetization features

  392. Video

    Tapps Games increases installs with store listing experiments

  393. Video

    Google for Games Developer Summit: Plan and optimize your game for success on Google Play

  394. Video

    Noom grows revenue by 80% through localization on Google Play

  395. Video

    Android Game Dev Show: Introducing Android Performance Tuner

  396. Video

    Android Performance Tuner deep dive

  397. Video

    I/O '21: New tools to help you build safer apps on Google Play

  398. Video

    Optimize paywall conversion - App growth

  399. Video

    Go Global: Connect with players during Ramadan

  400. Video

    Android Developer Story: SGN games increase conversions with Store Listing Experiments

  401. Video

    Android Developer Story: Kongregate increases installs by 45% with Store Listing Experiments

  402. Video

    Android Developer Story: Riafy uses Android App Bundles to reduce app size and grow installs

  403. Video

    Android Developer Story: Big Fish Games successful prelaunch with open beta

  404. Video

    Android Developer Story: FunPlus delivering better game experiences with Google Play

  405. Video

    Android Developer Story: Jagex bringing Runescape from PC to mobile

  406. Video

    Android Developer Story: Kefir achieving global success

  407. Video

    Android Developer Story: Mercado Libre increases retention by optimizing with Android vitals and building for Android Go

  408. Video

    Android Developer Story: Netflix reduced app size by 33%

  409. Video

    Android Developer Story: Seekrtech grows from local to global

  410. Video

    Android Developer Story: SHAREit sharing wonderful moments

  411. Video

    Award winning indie game developers: Meet G30, Odia, & Photographs

  412. Video

    Android Developer Story: Pincer Games grows with Google Play Academy

  413. Video

    Android Developer Story: Chinese developer Tap4Fun improves user ratings with Google Play

  414. Video

    Android Developer Story: HelloTalk improves app quality & revenue w/ Android Vitals & Subscriptions

    Discover how HelloTalk has increased revenue with Google Play subscriptions and also improved app quality with Android vitals.

  415. Video

    Android Developer Story: Netmarble finding success in emerging markets