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AI has turned search into answers. People ask a question, get one synthesized response, and see a small handful of cited sources. If your community is one of those sources, you win trust, traffic, and pipeline.  But how do you get there? How do you become a trusted destination for

Social media and instant messaging fundamentally changed how we talk to each other. The paragraph has ceded power to fast moving and ephemeral chat that inevitably leans toward the shallow and reactive. Easy and immediate access to information, has replaced depth with speed in both digital and offline conversations. We

Sometimes, knowing what not to do is a good way to get better at something. We’ve put together a list of the common missteps that community managers make when attempting to measure the ROI of their community.  Avoiding the usual pitfalls of calculating the ROI of your community early

We are at a point in the evolution of online behaviour where privacy and safety are finally getting the attention they deserve. Around the world, new laws and standards are changing how online spaces operate, especially when it comes to protecting children and other vulnerable users. Community managers and site

A community rarely changes their platform lightly. The motivation is often to improve the experience, enhance functionality, and ensure the platform evolves alongside the community. Still, change is hard. When you announce to your online community that you’re moving to a new platform, you can almost feel the collective

Understanding the language of community metrics gives you a leg up when communicating your community’s value to stakeholders. It also helps you identify what’s working, where to improve, and how to make data-driven decisions that strengthen your strategy. That starts with knowing the right metrics—what they measure,

How do you know if your community is having a positive effect on the broader organization it represents? Where do you turn when you have to defend the existence of your community? Metrics. They tell the story of your community’s impact.  If you are unsure where to begin, identifying

A community’s data is more than just numbers and names; it reflects the community’s pulse—what members care about, discuss, and engage with. This data includes all of the  knowledge generated through those discussions which should be a lasting resource, always accessible to your community. However, many platforms