Prominence-Interpretation Theory: Explaining How People Assess Credibility Online BJ Fogg Stanford Persuasive Technology Lab CSLI, Stanford University Stanford, CA 94309 USA bjfogg@stanford.edu ABSTRACT Four years of research has led to a theory that describes how people assess the credibility of Web sites. This theory proposes that users notice and interpret various Web site elements to arrive at
Metacrap: Putting the torch to seven straw-men of the meta-utopia Cory Doctorow doctorow@craphound.com Version 1.3: 26 August 2001 BACK TO TOP 0. ToC: 0. ToC 0.1 Version History 1. Introduction 2. The problems 2.1 People lie 2.2 People are lazy 2.3 People are stupid 2.4 Mission: Impossible -- know thyself 2.5 Schemas aren't neutral 2.6 Metrics influence results 2.7 There's more than one way to des
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