Billions of data points power durable solutions and innovative ad targeting. The Times's sophisticated data suite relies on advanced data science principles.
New York Times Advertising is at the forefront of the industry, fine-tuning our innovative data capabilities to construct the best-in-class data product portfolio.
Over 100 million registered readers place trust in our data privacy policy, which is privacy-forward and transparent. Our first-party portfolio supports data privacy without sacrificing audience insights. Understanding our audience is at the heart of what we do. It powers New York Times Advertising's work with brands and companies, helping them understand what audiences care about now and what they will care about next.
By identifying connections between content and emotion, we've successfully driven ad engagement 6X more effectively than IAB benchmarks.
Artificial intelligence allows brands to target specific articles we predict will evoke particular emotions in our readers.
21 Emotions available, from adventurous to inspired to nostaglic, we cover a range of perspectives.
The inverse of perspective targeting: we exclude your messaging from content we predict will evoke certain reader sentiments.
Brands have the opportunity to target ads to articles we predict will motivate our readers to take a particular action.
10 Motivations available, including:
- Go on an outing
- Donate to a cause
- Splurge
- Watch something
- Make a healthy change
Optimize media by messaging alongside articles that are more likely to "go viral" — reaching a larger audience of engaged readers and making a significant contribution to the news cycle.
Brands can target specific, niche content areas that matter to them and their target audience with Topic Targeting, NYT's proprietary topic model, helping brands reach audiences accurately and at a hyper-granular level. We also have the ability to build custom topics for clients, making our Topic Targeting capability incredibly effective and versatile.
100+ Topics available in a variety of subjects:
- Arts & Entertainment, Business, Education, Environment, Fashion, Finance, Food & Drink, Government, Health, Lifestyle, News, Political Movements, Puzzles, Real Estate, Science, Sports, Technology, Transportation
Access over 140+ proprietary segments, with more to come, including shopper segments and influencer audiences.
Target by age, generation, gender, household income, education and marital status.
Financial
- Household Income
- Investable Assets
Education
Age
- Age Ranges
Generations
Life Stages
Age
- Adults 18-20
- Adults 21-24
- Adults 25-29
- Adults 30-34
- Adults 35-39
- Adults 40-44
- Adults 45-54
- Adults 55-64
- Adults 65+
Generations
- Millennials
- Gen X
- Boomers
Life Stages
- Planning to retire
- Retired
- New Parents
- Parents of Teens
- Marital Status: Single
- Marital Status: Married
Business: Reach C-Suites, business decision-makers, specific industries and retirees.
Access everyone from fashionistas to jet setters, to environmentalists.
New York Times Advertising enables brands to directly reach and engage with any audience.