New York Times Advertising

Yesterday, IAB hosted its first session at the #NewFronts dedicated solely to highlighting news publishers. CEOs from five top media organizations including BBC, CNN, NBCUniversal, NPR and The New York Times spoke about why advertisers need to support news organizations with their marketing dollars, and each publisher's own commitment to offering content in categories such as lifestyle and culture. The Times's CEO Meredith Kopit Levien spoke about this saying, “I think we all have the same business challenge of, ‘Can we make products so good that people at great scale are going to seek them out and ask for them by name and make room for them in their daily lives however the information ecosystem evolves, period? That is the business challenge.” She also discussed The Times's efforts to draw people in through New York Times Games like Wordle, and commerce destinations like NYT Wirecutter. Read more via Deadline: https://bit.ly/4a2Fkyp

It’s not too late! Join us for “IAB Spotlight On: News” at The Times Center Monday, April 29. Don't miss out on this dynamic event featuring industry leaders, invaluable insights and the chance to forge valuable relationships.  #iab  #SpotlightOnNews #NewFronts #IndustryEvent Register now: https://iabnews.iab.com/

To honor Earth month, companies are committed to their environmental, social and governance strategies. In fact, because the climate emergency has captured businesses’ attention, collaborative measures are being taken to cultivate climate innovation across industries, including advertising 🌎

Our next industry driver is known for consistently pushing the boundaries of creative excellence. Colleagues describe her as proactive, patient, creative and a dream to collaborate with. A multi-skilled designer, Hannah Ahn has an exceptional talent for weaving brand stories into impactful experiences across print and digital canvases. Over the past 3 years Hannah has continued to excel in crafting innovative design solutions that resonate with Times readers and spark engagement. From the first-ever newspaper takeover to an award-winning podcast series, Hannah's ability to translate complex ideas into visually stunning and strategically sound design solutions inspires both her colleagues, and our clients. Her precision and dedication have made her an invaluable member of T Brand Studio. Congratulations Hannah 💪

Learn why Canva's CMO Zach Kitschke believes you can’t outsource your essence. Read more via Mark Makers on The Moment: https://lnkd.in/ejumTh2S

Tourism Australia came to T Brand Studio, the content studio within New York Times Advertising, to go down under and showcase all the beauty Australia has to offer. We set out to explore the lesser-beaten paths, revealing the continent’s true cultural and natural tapestry in a series of four videos. In this vibrant, energetic series, local entrepreneurs and artists take on the role of tour guide, harnessing their passions to present Australia’s countless faces. Experience Australia like a local: https://nyti.ms/3IQd4nA

TIAA's chief brand officer Zara Mirza discusses the moment she saw retirement savings as creative fuel. via Mark Makers on The Moment, produced by T Brand Studio: https://lnkd.in/ed6gve2W

Join us for “IAB Spotlight On: News,” a must-attend event where attendees can discover the latest trends, get inspired and forge valuable partnerships. Register now: https://iabnews.iab.com/ #iab #SpotlightOnNews #NewFronts #IndustryEvent

Cheers to this month's Industry Driver Roxy Rosales. With impeccably executed and inspiring details, Roxy consistently levels-up all NYTA events. From internal events around the office to client-facing events at Art Basel Miami, Roxy has a pulse on the latest trends to deliver fresh experiences for NYTA clients and guests. What’s more, Roxy builds trust with all event stakeholders and external partners, conducting herself with empathy and grace to welcome all perspectives. We are so lucky to have her on our team. Congrats Roxy 💪

New York Times Games has hit #3 on iOS Top Free Games chart!