Shopify Automations

Connect with customers automatically

Create and customize marketing automations that are always on, so you can engage customers at every stage of their journey and set your business growth in motion.

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A workflow automation named 'Welcome new subscribers' features a trigger on the left for when a customer has subscribed to email marketing, connected to the action below by an arrow, which is to send a marketing email. A sample email for the Soap Club company is in the background.

Build hardworking automations

This image shows a marketing automation with Shopify and how you can track results from your admin dashboard.

Custom automations

Build custom automations with a simple trigger-condition-action interface to match the exact needs of your business.

Templates for a customer’s journey

From welcome and winback automations to the first-purchase upsell, get ready-to-use templates built for commerce.

Fast and reliable

Reach out at the right moment

Start and run automations to connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.

A workflow automation to thank customers after they purchase has a trigger to start when an order is created, a condition to wait 1 day, another condition to check if the number of orders is equal to 1, and an action to send a marketing email.

Choose conditions

Decide how automations should run based on conditions that increase the chances of your message reaching the right customer at the right time. Send a message before an order is placed, a delivery is made, or on a special occasion.

Set timing and cool-down periods

Determine when messages should reach customers, even based on a previous action like a purchase. Include wait steps in your workflows to space out messages and create the right email cadence.