No matter what kind of bag you carry on your travels, a luggage tag will help you identify it quickly and get it back should it go astray.
A good luggage tag will be strong enough to survive airline baggage tossers and distinctive enough to stand out in a sea of black suitcases. We chose several that combine toughness and visual flair and that suit a wide range of budgets and styles.
All the luggage tags we selected should stay put through multiple adventures and be recognizable at a glance. But we also have options for a range of personal styles and travel needs.
We have picks that will either shield your contact information from view or display it openly, that are brightly colored or muted, and that hold a business card or let you write in your information. We also looked at what electronic smart luggage tags can and can’t do—and why most people are better off skipping them.
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SKIP ADVERTISEMENTThe research
A luggage tag for almost any trip: Ovener Silicone Luggage Tag
Our pick
Rugged silicone and a metal cable mean this tag (which comes two to a pack) may well outlive your luggage. The brightly colored case displays its owner’s name but keeps other personal information out of sight.
Buying Options
Get this if: You travel a lot and want a hard-wearing tag with easy-to-spot vivid colors that also keeps contact information—except for your name—under wraps.
Why it's great: The Ovener Silicone Luggage Tag has everything we’re looking for in a basic luggage tag. It is simple and inexpensive, and thanks to its tough materials and strong construction it will likely last as long (or maybe even longer) than your luggage. The silicone body seems nearly indestructible and is available in six bright colors as well as black and gray (you get two tags per pack). While other tags also feature metal cables, this tag has a metal grommet to keep the cable from eventually wearing through the silicone case.
A narrow window in the silicone lets only your name be visible—your address and contact information isn’t flashed to your fellow passengers.
Flaws but not dealbreakers: To fully access the info card, you have to unscrew and remove the metal strap. This lets the card slide out of the case. Most luggage tags we tested secure their info card in this way. It’s not a difficult or time-consuming process, but it is an extra step compared with tags that display all of your information openly. Still, for someone who wants to keep their contact information out of view, the extra step is worth it. On one of our samples, the metal grommet was loose, but on our second set they were fine.
Colors: orange, black, blue, green, red, yellow, purple, gray
Also consider: Famavala 2x Luggage Tags
The best metal tag: CPACC Aluminum Luggage Tags
Best to stand out in a crowd: Art of Travel Neoprene Designer Luggage Tags
Should you get a smart luggage tag?
We think a luggage tag containing a card with information printed on it is the best option for most travelers. There are, however, also a variety of smart luggage tags—that is, electronic devices meant to help you locate your luggage when it’s lost. After surveying the different types of smart tags out there, though, we didn’t find any that work well enough for us to recommend them for regular use on your luggage.
A common type of smart tag uses Bluetooth tracking to locate your luggage. In our research, we found the best Bluetooth trackers are the Apple AirTag (for iOS users) and the Tile system (for Android users). We also liked the Tile Slim and the Tile Sticker. These small, battery-powered devices pair with your phone. When the tracker gets far enough from your phone to break the connection, the Find My or Tile app notes where you were when it lost contact—the idea being that this is the “last seen” location. If you go back to where the phone last “saw” the tracker, hopefully you’ll be able to actually retrieve the tracker (and whatever it’s attached to).
The advantage of the AirTag over the Tile—as well as over any smart luggage tag—comes in what happens next. You can track it via Apple’s Find My app, which uses the Bluetooth in every iPhone, iPad, and Mac that’s on the network to passively and anonymously find lost iPhones, Macs, and, yes, AirTags. In practical terms, this means if you leave your AirTag-equipped suitcase on an airport shuttle, for example, as long as someone else on the shuttle has an Apple device, the suitcase’s location will be reported to you (and the person with the iPhone or other Apple device who identified it will never know). Although Tile’s trackers work the same way, they do so on a far smaller scale—given that about a billion Apple devices in the world are opted into the Find My network, it’s much more likely that the shuttle rider one seat back has an iPhone than a Tile. And the odds against a smart luggage tag’s tracker having a user network anywhere near as large as Apple’s are, well, astronomical.
The other smart tag options
In addition to Bluetooth trackers, there are a few other types of smart tags out there, none of which we recommend.
There are smart tags with QR codes or unique website addresses that claim to be smartphone-friendly. We felt these were the exact opposite, requiring the person who finds your luggage to be smartphone or Web literate, which, although likely, is not guaranteed. Also, it adds an extra, and in our opinion unnecessary, step between the person who finds your luggage and your info. If you don’t want to put your home address where everyone can see it, don’t: A phone number or email address should suffice.
There are also a handful of RFID luggage tags on the market, but like the QR code and other smart luggage tags it requires the finder of the lost luggage to have technical knowledge and, in the case of RFID, a special reader. Some airlines use RFID to track luggage, but unless you only fly with that airline and you’re positive the tag you’re getting works with their equipment, it seems an unnecessary cost for something that will rarely help.
And now for the creepy bit. There are tracking devices that you can use to find your luggage anywhere. These devices typically cost over a hundred dollars and require a monthly fee, often $25 to $50. This is because instead of connecting to your phone via Bluetooth, they connect with cell towers directly, which costs money. They’re essentially a smartphone, without the phone. Or the smarts.
In addition to being expensive, they also have the potential to be extraordinarily creepy. Each company selling these devices mentions that it can be used to track other things. Like your car, or your purse … or someone else’s car, or someone else’s purse. The ease to which these could be misused to track someone’s movement gives us significant unease about recommending any product of this type.
How we picked and tested
Given that there are countless luggage tags on the market, we stuck with the best-reviewed and most popular options from Amazon and well-known travel companies. There are plenty of choices to fit specific styles, but we were looking for a few baseline features important in any luggage tag. For instance, we felt that a sturdy tag was a must, given that it would have to survive being grabbed by not just you but also baggage handlers, cabbies and ride-hail drivers, and hotel employees. The fail point for nearly every tag is the strap or cable that connects it with the luggage, so we looked for a strap that both was firmly attached and could withstand regular use without breaking.
We picked options for tags to stand out or blend in—whether you like one or the other will depend on your personal style preferences. We were split on how important it is to hide your extended contact information, such as anything other than your name. Most of our picks ended up hiding this information from casual view, but we also have an option for people who want their info freely visible.
We sorted through more than 40 tags to figure out the best mix of visually interesting, sturdy, and otherwise worthy-seeming tags. Once the 14 most promising candidates were in hand, I tugged and smashed all our finalists, looking for potential fail points. Generally speaking, as mentioned above, where the strap meets the body is the most likely fail point. In some cases, it’s the strap itself. All our picks have straps that are as solid and secure as their particular material and type will allow. Which is to say, all leather straps will wear, and all plastic straps will likely become more brittle with age. Metal cables are the strongest, but they too might snap or even wear through the body of the tag. It’s something to keep an eye on if you have these tags for several years. If you want something indestructible, the tags with metal straps should wear the best. (Or you can get your own to add to any tag here.)
I also set up and tested the old Tile Pro and Slim to see if they’d work with luggage tags. Since Bluetooth range will vary significantly with how much material or walls are between you and the Tile, your specific mobile device, and so on, we didn’t try to verify Tile’s claims on range, other than that in the real world it will be much less than the ranges Tile claims.
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SKIP ADVERTISEMENTThe competition
Arlo Skye offered a leather tag with a comparable price to our former leather pick from Tumi, but it was available in a more sedate black, gray, and beige. As of fall 2023, the black and beige are back in stock, though the gray is still sold out.
The Talonport Bag Tag seemed as durable as the CPACC Aluminum tag and came with both a leather strap and a metal one. It also has a lifetime replacement guarantee. However, it was a lot more expensive than the CPACC.
The Tufftaag has sharper metal edges than the other metal options we considered, which didn’t seem ideal. This was a former pick of ours, and in our long-term testing we found that it is as rugged as it seems. It also has space for multiple address cards, which one tester found convenient. For most people, though, the soft silicone of the Ovener is the better option, and if you still want metal, the CPACC is just as good but less expensive.
We used to recommend tags from Tumi and Incase, but both have been discontinued.
This article was edited by Ria Misra and Christine Ryan.
Meet your guide
Geoffrey Morrison
Geoffrey Morrison is Wirecutter’s former AV editor, current editor-at-large, and a travel writer and photographer. He covers action cameras, gimbals, travel backpacks, and other gear. He has been to all 50 states and 60 countries, and he is the author of Budget Travel for Dummies and the sci-fi novel Undersea.
Further reading
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