Paramount is Performance. John Halley sat down with ADWEEK to discuss this year's Upfront strategy, our expanded advertising product suite, new content, upcoming tentpoles and more. "You need to spend more time with your partners on the other side, said Halley. "You need to not just show them content, but talk about how you’re helping them achieve their goals and expansions in the advertising product suite." Read the full interview here: https://lnkd.in/g-zdWP2j #WeAreParamount #ParamountAdvertising #Performance #Upfront
Paramount Advertising
Entertainment Providers
New York , New York 20,824 followers
Paramount is performance.
About us
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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Paramount Advertising reposted this
We’re thrilled to have Paramount’s John Halley on the mainstage at DMS by LUMA for a fireside chat. #dmsbyluma is your connection to who’s who at DMS. More speaker announcements to come. https://lnkd.in/ensugEZk
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"We've spent a lot of time building a Paramount ID framework to better understand who our consumers are, who we are targeting, and making sure we're targeting the right people." Michele Stone at SEEHER's Gender Equality Conference on building identity frameworks, our targeting strategy and measuring success.
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"We believe in premium, we believe in scale, we believe in reach, we believe in brand safety...audio is a very effective format and provides very important parts of that reach and that awareness." -Steve Ellis Paramount's Steve Ellis and Steve Raizes spoke at #IABPodcastUpfront on elevating ad reach and scale through podcasts, with a special announcement about "The Weekly Show With Jon Stewart," a new Comedy Central podcast premiering this June. By partnering with Paramount Audio🎙️, you can open the doors for your brand to align with our premium content at scale, ensuring maximum engagement. Read more about the announcement here ➡️ https://bit.ly/3QFf86d
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Paramount Advertising reposted this
Paramount is Performance. It's who we are. Tonight, we conclude two weeks of Upfront dinners with our agency partners and clients, and what a privilege it’s been to host conversations about how we can achieve their vision and goals. We showcased the brand-new, world-class content coming this year, and the significant investments and partnerships we’ve forged to increase the effectiveness and impact of our partners’ media. We're pushing the boundaries of performance. 1. We have expanded our shoppable capabilities, infusing key tentpoles and sports programming with unique commerce, sponsorship, and integration opportunities. 2. We have introduced an always-on attribution service, powered by best in class partners Mastercard and EDO, Inc., to monitor mid and bottom funnel campaign performance in real time. This service will be made available within our base media product at no additional fee. 3. We have announced a groundbreaking partnership with The Trade Desk that will expand TTD’s attribution suite across all of our clients’ linear campaigns, in addition to their Trade Desk campaigns. 4. We have optimized investment lanes through partnerships with major retailers like Walmart and Kroger so that our clients’ CTV investments count additionally against their shopper commitments. Double credit. Huge thank you to our agency partners and clients who attended. Your partnership inspires us to raise our game, and we have never been more excited to build the future of advertising together.
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By expanding into virtual worlds like Roblox, brands can reach kids at scale and redefine engagement in unprecedented ways. Rebecca Resnick Blumberg explains more about reaching the next generation of virtual explorers.
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"Brands can tap into cherished intellectual property, Paramount talent, and existing fandoms. We integrate brands meaningfully and then look to amplify across our ecosystem." Karen Phillips, EVP and head of agency partnerships at Paramount Advertising sat down with the Paramount Newsroom to discuss the partnerships and integrations connecting our content to clients. ➡️ https://bit.ly/4bp37cM
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Join us at #StreamingMediaNYC! Steve Ellis will sit down with Evan Shapīro to discuss premium versus social, the measurement economy, and the growing importance of the creator economy. https://bit.ly/4dykNov
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CBS still holds the title of America's most-watched network, closing out the season with the top 4 most-watched series. And we're already looking ahead to this fall and our highly anticipated 2024-25 primetime lineup! ⬇️ Featuring... 🌟 New dramas NCIS Origins, Matlock, Watson 🌟 New comedies Poppa's House, Georgie & Mandy's First Marriage 🌟 A new high-stakes reality series, The Summit 🌟 A reimagined classic game show, Hollywood Squares 🌟 And 18 returning series Read more in ADWEEK: https://lnkd.in/gfbH3J8K
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Hear from Paramount's Michele Stone tomorrow at SEEHER's Gender Equality Conference on how leveraging robust analytics and strategic measurement techniques can unlock valuable insights that not only advance gender equality but also drive significant sales lift. 📍New York, NY 🗓️ 10:25 AM - 10:55 AM 🌟 More info: https://bit.ly/4bmgg6s #SeeHer #ANA #ParamountAdvertising
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