Paramount Advertising’s Post

This #winoftheweek is all about correctly structuring Adgroups for optimal results. Taking over existing campaigns can be tricky, but if you know how to best manage an account, clients can quickly see improvement in their impressions. Our team took over an existing account at the start of December '22, by restructuring the Campaigns and Adgroups, and adding granularity at this level, impressions have increased from 13.42% - 39.95%.

Here's a "fresh" ad-dissection of a very short ad. Even the video is just few "mints" long! 🤣 Chew what you can! And if there are some specific ads that you'd like me to break down, please let me know in the comments. #ads #advertisement #breakdown #dissection #insights CoreVoice

Interesting article on Adverting/Streaming with "Fox To Use Tubi Tech To Power Cross-Platform Ad Sales" I see this as another sign of the walls slowly tumbling down. Across #CTV and for that matter #RMN, I see an ongoing tug of war between walled garden approaches and more open systems (just like we see playing out in Digital). It's not clear cut, but I do see what could be walled gardens (Netflix, Disney, Fox), deriving interesting revenue streams from beyond-the-wall tactics. A nickle from media (like Fox and Tubi), a dollar from a clean room (see Adobe's new RTCDP collaboration), a cut of social media tie-ins, integration with martech journeys, etc. Bit by bit the new ad mediums are seeing how difficult it is to build a closed ad platform / ecosystem and looking to extend their reach through various 3rd parties. I described this in the IDC #CMO futurescape where we predicted: "By 2025, 23% of walled garden vendor revenue will come from indirect sources" I don't know that the Googles, Amazons or Metas will suddenly open the floodgates any time soon.... but there is an undercurrent in the industry nudging towards open tools that are " easy, frictionless and effective"... we'll see where it lands in the coming years. #adtech #walledgardens,

boom - the ad business continues to move to digital, away from linear and more traditional ways of assaulting your eyeballs. bust - admen are getting craftier and pushing editorial boundaries more and more. This ad on the DailyMail.com caught my discerning eye. It is an ad, not an editorial, or as it is known an #advertorial. Although I have not seen one like this before, so subtle. echo - stuff needs to be paid for, stuff needs to be purchased, or cool things like cat videos on YouTube, dancers in unison on TikTok, still (but maybe not for long) relatively cheap monthly prices on Netflix and other streamers will go away. #advertising #retail #retailmedia Amazon

Sick of learning curves so steep you could sled down them? At Broadstreet, our goal is unique, creative ad management that's simple to use and offers big results. https://hubs.li/Q01Znvsn0 #broadstreetads #advertising #goals #positiveresults

Split Screen Ad with Founder Story I really loved this Ad, It has 3 things: 1) Captivative Headline 2) Before & After on right side to build trust 3) Founder’s Story to highlight credibility Truly amazing. #advertisingcampaigns #SpiritofAds

We're back! In the latest Ad Watchers episode, @Annie Ugurlayan and I dissect the recent updates to the FTC's Endorsement Guides. We unpack the nuances and best practices vital for today’s advertisers. Join us for a conversation packed with valuable tips: https://lnkd.in/e_Mx2rVC #AdWatchers #Advertising #InfluencerMarketing

A Million Dollar Call: Just yesterday, a client reached out to us thrilled with the return on their $150,000 ad spend. Now, they're ready to take it to the next level upping that ad spend to $1 million dollars this month. Yep– that's 35k per day. Millions of views, thousands of clicks, and a significant return on investment - that's the power of strategic ad spending and #data. Super exciting times ahead as we fine-tune our strategy to translate to capital-raising success! 💸 💰 #ClientWins #Agencylife #MarketingSuccess #CapitalRaise

Ad insight - Talk to one person. Thousands of people saw this billboard. But the “Your” makes it feel like they’re talking directly to you. Then Netflix follows up the cliche with the funny but motivational: “We started with DVDs.” PS: Follow Webeye Digital Marketing for great ads on the daily! #AdInsight #Webeye #WebeyeDigitalMarketing #MarketingMagic

Brilliant ad strategy! The personal touch and humor make it memorable.