Coming soon, Google will support the MSPA US National Privacy Technical Specification (National String) as part of the IAB Tech Lab’s Global Privacy Platform (GPP). Developed by the IAB Tech Lab, the GPP is a standardized framework for storing and passing user privacy consent preferences to support privacy law compliance Google’s support for the National String in GPP follows IAB’s recent certification of Google ad products under IAB Privacy’s Multi-State Privacy Agreement (MSPA) Certified Partner Program (CPP). If you seek to use an industry framework for privacy law compliance, you can consider signing the MSPA and using the National String in the GPP to send signals for processing digital transactions. The GPP is one of multiple methods to support compliance with US state privacy laws. While the use of GPP is not a requirement for US states with applicable privacy laws, we are pleased to partner with IAB to enhance the choice available to publishers and other ad industry participants in support of their privacy law compliance. For more info on the Global Privacy Platform (GPP) visit → https://goo.gle/3K4d445 For more info on the IAB Privacy’s Multi-State Privacy Agreement (MSPA) Certified Partner Program (CPP) visit → https://goo.gle/3JKXJF8
About us
Google Ad Manager is a complete platform to grow all of your digital ad revenues and protect your brand in all the new ways and places people are watching, playing, and engaging. Our unified platform leverages Google technology to help you run your business more efficiently and keep your brand protected.
- Website
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http://g.co/admanager
External link for Google Ad Manager
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Ready to transform your digital advertising game? Google Ad Manager isn't just an ad platform; it's a comprehensive solution designed to maximize the value of every impression while prioritizing user experience. From enhancing user engagement to driving greater results for marketers, Ad Manager is your go-to for scaling your business and boosting your revenue. Discover how we can elevate your ad experiences and grow your revenue. Start optimizing your ad strategy today → https://goo.gle/3QpA0hG
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From nostalgic Ukrainian dishes to a full-time foodie empire, Natasha's Kitchen, LLC brings culture and comfort to your table. Discover how Natasha's passion for heritage recipes turned into a thriving blog and cookbook 🍴 → https://goo.gle/4dcpAvs
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Privacy matters, and learning about it doesn't take long! 🕒 Our 5 Minutes or Less video series breaks it all down for you. Watch episode 2 to learn more about the Privacy Sandbox → https://goo.gle/4aFeU6R
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Turn up the volume on your ad strategy with Audio Ads 🎶 Adding audio inventory is simpler than you think. Learn more → https://goo.gle/39Y0Ew6
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Elevate your user experience with Native Ads through Google Ad Manager, ensuring ads blend seamlessly with your content. Google Ad Manager's capabilities allow for ads that match the aesthetic of your site or app, offering flexibility and customization. This approach aims to create a more natural and engaging ad experience, prioritizing user engagement while maintaining your content's unique style → https://goo.gle/44dBb9F
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Empower your publishing journey with Google Certified Publishing Partners 🎖️ Elevate your reach with exclusive co-marketing opportunities, tap into partner-only resources, and connect with a global network of industry leaders → goo.gle/43be5Pr
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Looking to kickstart your retail media journey? We've got you covered! ✅ Check out our in-depth guide for strategies to propel your business forward → https://goo.gle/3Wf2luB
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Ready, set, code! 🖥️ Dive into step 3 of setting up your Ad Manager account: placing ad tag code on your site. Access the full guide for a smooth setup → https://goo.gle/4dcAh1e
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Ready to level up your monetization game? Explore the 🆕 Identity insights card (Beta) on Google Ad Manager and discover how to maximize ad request coverage while respecting user privacy. Dive in 👉 https://goo.gle/3VVBdAF