Your year in GA, wrapped 🎁📊 Revisit your biggest traffic spike, highest-performing pages, and strongest acquisition channels — the insights that shaped your year and can guide a smarter strategy for 2026. Review your year’s top metrics → analytics.google.com ✨
Google Analytics
Technology, Information and Internet
Mountain View, California 565,435 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Clean data starts with the right setup — set yourself up for success as you prepare for 2026 🙌 GA lets you filter out internal traffic by excluding activity from specific IP addresses or ranges, helping your reports reflect real user behavior. You’ll define internal traffic using the traffic_type parameter, then create an exclude data filter to keep those events out. Once activated, excluded data isn’t processed or recoverable. Learn how to set it up step-by-step 👇 https://goo.gle/48XJzOq
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When it comes to the holiday season (and beyond), speed and precision are key. 🗝️ That's why we're so excited about the new agentic experiences, Ads Advisor and Analytics Advisor. Analytics Advisor is an in-product conversational AI experience that provides immediate, easy-to-understand performance insights and visualizations that accelerate analysis. See how Samsonite used both tools to drive performance this season 👇
🤖🎁 𝗡𝗲𝗲𝗱 𝗮 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗵𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻? Try Ads Advisor & Analytics Advisor like Emiko Barker, Senior Manager of Acquisition Marketing at Samsonite did. Here’s the step-by-step on how she used our new agentic experiences to help improve Samsonite’s performance this season. ✨ With 𝗔𝗱𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, Emiko solidified Samsonite’s platform marketing ROAS targets, predicted future performance, and built her strategy. First, she got a baseline by asking Ads Advisor to pull up Samsonite’s ROAS from November 2024 and sorting by campaign type—an immediate time saving, helpful output. Then, she asked Ads Advisor how to adjust Samsonite’s Search ROAS targets to capture more sales in 2025. Ads Advisor provided key observations, a phased strategy, and budget considerations—all aligned to Samsonite’s business context. ✨ With 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, Emiko was able to quickly cut through Samsonite’s large data sets to better understand their latest global launch—the Paralux Travel Collection. She used Analytics Advisor to look at the last 60 days of the launch across monetization, acquisitions, and landing page behaviors at a fraction of the time it would’ve taken her to do manually, all while maintaining accuracy. These tools didn’t just help Emiko manage the holiday rush—they helped her grow and feel more empowered to explore new areas of the business. Ads Advisor and Analytics Advisor will be available to all English accounts and properties in December → https://goo.gle/4ouYCnm
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Ever wonder how your website or app performs compared to others in your industry? 📊 With Benchmarking in Google Analytics, you can compare your metrics to peer businesses — securely and at scale. 📈 Understand where you’re outperforming, uncover areas for growth, and make smarter marketing decisions with confidence. Get started: https://goo.gle/44z0AvK
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Holiday traffic is on the rise — make sure your analytics skills are ready for it 📈✨ Our Google Analytics Bingo board is a fun way to explore capabilities, refresh your knowledge, and stay sharp during the busiest season of the year. Deepen your expertise with Skillshop 👉 https://goo.gle/3HBbSHv
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📣 This is a must-attend for marketers and measurement enthusiasts building MMMs 📈 The first Meridian Partner Spotlight livestream is here! Join top certified partner Digitl, as they break down their approach to Meridian deployment. Dr. Friederike Vial and Timo Aden will show you how they helped the best-known German flight portal, Fluege.de… 1️⃣ Build stable models that can explain up to 90% of revenue 2️⃣ Translate business intuition into robust Priors 3️⃣ Operationalize advanced optimization 🗓️ December 2 ⏰ 9:00 AM PT / 12:00 PM ET / 6:00 PM CET 🔗 Join our Discord server to get reminders for this free livestream → https://lnkd.in/d9ZfN_8k 👾
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🛍️ Strengthen the performance of your holiday best sellers with Google Analytics & Google Ads! 🎁 By analyzing real-time behavior and historical trends, you can stock the right products and focus your Ads budget where it counts. Check out more features to help you get in front of your customers → https://goo.gle/481B6JL
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Are you using Google signals to inform your GA data yet? Google signals: session data that Google associates with users who have turned on Ads Personalization. With these, you can… 💡 enrich your first-party data 💡 improve your key events 💡 benefit your cross-device remarketing Make sure you’re set up for success: https://goo.gle/43HHvqX
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Covry, founded by two friends with a shared vision, transformed the eyewear industry by prioritizing fit for lower and thinner nose bridges. Through perseverance and smart use of Google Analytics, they identified their key markets and expanded their community, ultimately opening a flagship store in Costa Mesa, California. #ProudlyOwned Watch their story and more: https://goo.gle/3XHF1VO
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The holiday shopping season is here. 🎁 Success this #BlackFriday and #CyberMonday requires strategic use of your data, to ensure every dollar drives impact. Here are 3 strategic ways to use Google Analytics to help you maximize performance throughout the holiday push: 📲𝗔𝘀𝘀𝗲𝘀𝘀 𝗥𝗢𝗜 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Accurately measure the contribution of channels and allocate budget where it matters most → https://goo.gle/3JT8vNr 🛍️𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗿𝗲𝗽𝗼𝗿𝘁: Spot bestsellers and highlight profitable deals → https://goo.gle/49sPyvj 🔮 𝗧𝗮𝗿𝗴𝗲𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Focus your campaigns on high-value customers → https://goo.gle/3Ma4dBP