Strategic Content Marketing: Attract, Engage, and Retain
With Madecraft and Kelli Schutrop
Liked by 330 users
Duration: 1h 11m
Skill level: General
Released: 8/23/2023
Course details
Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attracts, engages, and retains followers, developing a consistent, reliable brand as you go? In this course, content marketing expert Kelli Schutrop shares the fundamentals of understanding, scaling, and implementing a successful content marketing strategy. Explore what content marketing is as well as what it isn't, as you learn how to select goals for content marketing programs, correctly identify an audience, and create a strategic, brand-based point-of-view. Kelli offers insights on how to conduct a competitive analysis, map out your customer journey, build a content calendar, create KPIs, and optimize available technologies to scale programs smoothly and quickly with ease.
This course was created by Madecraft. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Cosette Garcia
Cosette Garcia
Director at The Dominican Republic Tourism Promotion Office in MONTREAL
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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