From the course: Strategic Content Marketing: Attract, Engage, and Retain

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Selecting the right audience

Selecting the right audience

From the course: Strategic Content Marketing: Attract, Engage, and Retain

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Selecting the right audience

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- "Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time." These aren't my words. These are words from a famous rockstar, Bruce Springsteen, who has won over millions of fans around the world for decades. While acquiring an audience for your content takes a lot of work, the good news is you can make it easier by avoiding common mistakes. Let's walk through two of the most frequent mistakes I see content marketers make and how you can course correct. The first mistake is going too broad. If you try to reach everyone with your content, you risk reaching no one effectively. Your company might have several different types of customers you serve, and that's great, but you don't have to serve all of them with your first content marketing program all at once. I'd like to tell you how I helped a growing staffing firm avoid…

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