From the course: Learning Design Thinking: Lead Change in Your Organization
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Hypothesis generation
From the course: Learning Design Thinking: Lead Change in Your Organization
Hypothesis generation
- In human-centered design, the team continually iterates through cycles of making and gathering information. But without synthesizing that information, data often serves as more distraction than direction. Adopting a practice of generating and refining your hypotheses about the user and their needs helps the team generate insights and put them into action. A hypothesis combines a human need with a motivation for that need, so that it can be proven or disproven. This pairing provides a strong base for engagement with people to prove or refine the hypotheses, and also a strong base for concept generation. For example, a hypothesis that people don't like hailing cabs because of the uncertainty of quickly finding a cab could lead you to a range of ideas for improving the experience of getting a ride, including a service like Lyft or Uber. Generating a hypothesis about people's needs is a great activity to do with your team, and it doesn't have to take long. It can be time boxed into even…
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