From the course: Customer Experience (CX) Strategy: How to Design an Organizational Approach
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CX in design
From the course: Customer Experience (CX) Strategy: How to Design an Organizational Approach
CX in design
- [Instructor] The content your company produces is often the very first interaction your customer has with your brand. And it may surprise you to know that 91% of modern audiences demand visual content in their first three interactions, but not just any visual content will do. A whopping 94% of first impressions are based entirely on the design of that content. So if you want to make a great first impression, your content design choices must be fueled by a deep understanding of your customer. For example, if you are targeting an audience of boomers does your content use large enough font sizes, and photography of age appropriate individuals that represent your customer base? What if your audience is primarily Gen Z? Did you know that 72% of Gen Z consumers are more likely to support brands that deliver ads with racially diverse imagery? Representation matters. When organizations don't understand their…
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