Olivia Morley
Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
Starbucks Launches Its Own Production House, Starbucks Studios
Starbucks is the latest brand to launch its own production studio, joining the likes of Nike and LVMH.
Dentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and Phil Gaughran
After a series of leadership changes, Klaassen and Gaughran are winning business—and determined to win more.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
How Independent Agencies Are Attracting Private Equity Funding
Highdive, BarkleyOKRP, Burrell Communications and Mekanism explain their deals.
Adcolor Reveals Dany Garcia as Its 2024 Beacon Honoree
The theme, 'Off Mute,' aims to encourage industry employees to speak up and support racial equity initiatives.
We Are Rosie Launches New ‘Run by Rosie’ Service
We Are Rosie is offering clients a 'micro agency' service.
Crossmedia Wins Edible’s Performance Media Business
Edible CMO Kevin Keith talks reintegrating brand and performance strategies.
Epsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges
Previously, Smith was a senior advisor at McKinsey, and has worked in the marketing technology space for more than 25 years.
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.