Leaked Details From Netflix Pitch Deck Show How Much It’s Charging for NFL Sponsorships
See the details of Netflix's sponsorship opportunities for its NFL Christmas games.
Longtime Ad Executive David Lawenda to Exit Paramount
David Lawenda is exiting Paramount, ad sales chief John Halley announced in a memo to staff.
NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers
Exclusive: NBCUniversal reveals accelerated first-party audience capabilities ahead of Cannes Lions.
Disney Debuts New ‘Advergames’ and Shoppable Ads Across Its Portfolio
Disney's new gaming and shoppable ad products aim to make CTV ads more engaging.
Here Are YouTube’s Top Ads of the Year, According to Google AI
YouTube used Google AI to analyze 8,000 top ads ahead of Cannes Lions.
Diversity in TV Is Dwindling, According to New Samba TV Report
A new diversity report from Samba TV reveals the ways that the entertainment and advertising industries are backsliding.
Exclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games
In Netflix's pitch for Christmas Day NFL games, the streamer is looking for north of $800,000 for 30-second in-game ads.
Forbes Launches First Creator Upfront in Partnership With Walmart
Forbes and Walmart's Creator Upfront will give prominent creators a chance to pitch brands.
Fox Gives Linear TV Buying a Targeted Boost With New Data-Driven Partnership
Fox Networks looks to utilize DatafuelX’s M3 platform for transactions on Nielsen and VideoAmp.
The Roku Channel Tops Comscore’s List of Most Popular FAST Services
Roku leads Pluto TV and Tubi among free, ad-supported TV streamers, according to Comsore data.
Starbucks Launches Its Own Production House, Starbucks Studios
Starbucks is the latest brand to launch its own production studio, joining the likes of Nike and LVMH.
What a $76 Billion NBA Media Deal Means for WBD and the WNBA
A reported $76 billion NBA media rights deal hasn't knocked WBD out of the game yet.
Motorsport Network, Newly Under Billionaire Ownership, Aims to Capitalize on F1 Fervor
Motorsport Network is staffing up and launching a new B2B product.
Roku’s New Ad Sales Leader Expands Team With First Major Hires
Roku ad sales leader Jay Askinasi makes two executive hires in Sarah Harms and Sal Candela.
The LadBible Group, With Betches in Tow, Signs Peacock Partnership
The deal is the first step in LBG's broader plan for U.S. expansion.