Purchase decisions don’t happen by chance — behind any tech investment is a nurture stream of content that informs and persuades the B2B buying collective to their ultimate selection.
SWZD offers a variety of research and content solutions that seamlessly guide buyers through this decision-making process with a tailored approach that can result in an authentic connection with in-market buyers.
Research that informs and powers your business and marketing plans – from eBooks, Webinars, Infographics, survey reports to marketing tactics, product development, and audience insights.
Use insights to enhance your message and drive demand.
Illuminate your strategy, inform decision makers, and ignite prospects to take action with market-facing and strategic research solutions.
SWZD’s market research division, Aberdeen Strategy and Research, utilizes an exclusively owned research methodology to provide unbiased insights that inform tech professionals on current topics and trends in their industry (including IT, MarTech, Supply Chain, FinTech, and HRTech).
Tech marketers can leverage our market-facing research for thought leadership, ongoing engagement, demand generation, and more. Evaluating the impact of both legacy and emerging tech, these assets help buyers understand how their current strategy and performance stacks up against the industry-at-large.
Talk with SWZD about how to champion engagement with our suite of content solutions.
Establish credibility and influence your audience with editorial content.
SWZD’s expert curated, editorial content aligns with your products and services and connects with the audience through topics they care about when they’re in the work mindset.
Our brand’s established credibility spans a global audience of decision makers, influencers, and B2B tech-users. By leveraging our expert editorial team to develop one-of-a-kind, sponsored assets, you can speak directly to real buyer pain points, provide support for their technology decisions, and address knowledge gaps.
Leverage our credibility to establish thought leadership across a long-standing network of IT professionals and tech buyers with timely content that keeps you — and them — agile amidst market shifts.
Build awareness and engage with your buyers directly in the Spiceworks Community – where IT professionals connect on what’s important, helpful, new, and in-the-moment.
Reach tech buyers, educate them about your company/product, and keep them informed by establishing a brand presence and sharing content through the Spiceworks Community. Our platform offers a place where IT professionals and tech buyers can interact and contact your brand directly.
The Spiceworks Community is a robust network of IT professionals and tech buyers:
As part of the community, you can amplify your marketing content in an organic way, humanizing your brand and fostering an authentic connection with your buyer – coaching them through purchase decisions.
