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Ad Privacy Options
About publisher provided identifiers
The Publisher provided identifier (PPID) allows publishers to send Google Ad Manager an identifier for use in frequency capping, audience segmentation and audience targeting, sequential ad rotation, and other audience-based ad delivery controls across devices.
How PPIDs work
The identifier sent to Ad Manager is encrypted such that it is meaningless to Google, and it does not contain any personally identifiable information. If Google is aware that a user has opted out of personalized ads (for example, by using Ads Settings, EU user consent controls, or restricted data processing (RDP) settings), features permitting the use of PPID for targeting ads to the user's web browser will be disabled.
Delete all PPID information
If you prefer to delete your PPID information, please click the link below:
Request PPID deletion
After successfully receiving a deletion signal, internal systems immediately de-link existing user data from the PPID,
and such data is subsequently fully deleted within 63 days.