Steam Custom Game Logo and Background
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About
Steam Game Logo and Background Customization refers to a feature of Steam app that allows users to customize the logo and background of video games they have in their library. In January 2021, the feature became a popular tool for creating humorous combinations of backgrounds and video game logos.
History
On October 30th, 2019, video game distribution platform Steam updated the design of the library page.[1] Among other features, users were now able to customize logo and background for video games in their library (example shown below).[2] Custom covers for games displayed in the library grid could also be set.
![Steam Logo / Background Customization Example Steam View Friends Games Help Rexen? - O X + → STORE LIBRARY COMMUNITY REXEN? НOME PLATFORMER GAMES AND SOFTWARE FAVORITES (3) Set Custom Background I American Truck Simulator Set Custom Logo E Euro Truck Simulator 2 [public_bet: Adjust Logo Position SONIC MANIA A Sonic Mania Reset Logo Position CASUAL (1) Cat Goes Fishing FIGHTING (1) O Punch Club FP (1) 2 Portal 2 • PLAY LAST PLAYED PLAY TIME ACHIEVEMENTS Today 8 hours AA 5/18 FPS (36) 2 Borderlands 2 O Borderlands GOTY Store Page Community Hub Find Groups Discussions Guides Support Controller Configuration A Counter-Strike Kco Counter-Strike: Classic Offensive Newly acquired DLC has been automatically installed. Manage your DLC here. K Counter-Strike: Condition Zero K Counter-Strike: Condition Zero Dele KGo Counter-Strike: Global Offensive Counter-Strike: Source DODM DOOM * DOOM II: Hell on Earth DOOM 3: BFG Edition ACTIVITY FRIENDS WHO PLAY O Duke Nukem 3D: Megaton Edition Say something about this game to your friends... 7 friends have played previously Final DOOM. DOWNLOADS FRIENDS +| ADD A GAME Manage & CHAT](https://i.kym-cdn.com/photos/images/newsfeed/001/998/928/2b9.png)
Features
The customization feature can be accessed by selecting any video game a user has in their Steam library and right-clicking on the header image. In the dropdown menu, options for setting a custom background and a custom logo and for adjusting the logo position are available.
Highlights
The featured did not see viral popularity as a tool for creating humorous combinations of logos and backgrounds until January 2021. On January 18th, 2021, Twitter[3] user @pisschamp posted four images in which Yakuza 0 background was combined with the logos of Far Cry 3, Team Fortress 2, Half-Life and Undertale (images shown below). The tweet received over 3,300 retweets and 18,200 likes in four days.
In the same thread, several Twitter users responded with their custom combinations, including tweets by @Ang_e_lic[4] and @spliffdonk[5] both of which received over 1,300 likes in four days (shown below, left and right).
On January 20th, 2021, Twitter[6] user @StormYorha posted an image which combined the Bayonetta logo with and image of Brown M&M (shown below). The post received over 14,400 retweets and 95,400 likes in three days.
Following the post, the trend of making humorous combinations with the customization tool gained notable popularity among users on Twitter, with a number of viral versions being posted in the following days,
Various Examples
Search Interest
External References
[1] Steam – Steam Client Update Released
[2] Reddit – Just found out that you can change a game's logo and background in the game's main page,you can move the logo too
[3] Twitter – @pisschamp
[4] Twitter – @Ang_e_lic
[5] Twitter – @spliffdonk
[6] Twitter – @StormYorha
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