Chuck E. Cheese's
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About
Chuck E. Cheese's is a chain of American family restaurants and arcades. Since 1977, the company has expanded throughout North America, South America, the Middle East and Asia, offering primarily pizza and children's indoor playgrounds.
History
On May 17th, 1977, the first Chuck E. Cheese restaurant, Chuck E. Cheese's Pizza Time Theatre, opened San Jose, California.[1] Atari co-founder Nolan Bushnell founded Chuck E. Cheese, citing influence from the amusement park industry, particularly Disneyland. Later he said:[2]
It was my pet project. I started it inside Atari. My objective was to vertically integrate the market. We were selling coin-operated games at about $1,500 or $2,000 a pop. In their life, they'd make $15 to 20k. It didn't take rocket science to say I'm on the wrong side of the equation. I didn't want to compete with the people I was selling to, but the game operating business is all about securing locations. So the way to not compete with them was to secure my own locations. The original genesis was to create a big arcade with food as a support structure, almost as an ancillary service.
In the mid-1980s, toward the end of Bushnell's involvement with the company, Chuck E. Cheese filed for bankruptcy, after expanding to more than 200 restaurants. It was acquired by a competitor, ShowBizPizza Place, and in 1990, the companies merged the brands.
Rebrand
In 2012, the company began rebranding the Chuck E. Cheese characters and food. That year, they released a music video, entitled "Say Cheese It's Funner," that featured a computer-generated variation of the Chuck character (shown below).[3]
Impact
Five Nights at Freddy's
Five Nights at Freddy's is a point-and-click survival horror video game in which the player must survive five nights working as a security guard working at the Freddy Fazbear's Pizza restaurant, avoiding being dismembered by the animatronic animals wandering the establishment. The Freddy Fazbear's Pizza restaurant is a parody of Chuck E. Cheese's.
Related Memes
Chuck E. Cheese Stare
Chuck E. Cheese Stare, also known as Awkward Look Mouse, is a reaction image and image macro series featuring photographs of an animatronic Chuck E. Cheese restaurant mascot looking to the side before staring directly at the camera. The images are often used online to convey feelings of shock or terror.
![When you're stationed at an air base in Syria and all of the Russians just get up and leave When you're stationed at an air base in Syria and all of the Russians just get up and leave](https://i.kym-cdn.com/photos/images/newsfeed/001/242/165/d01.png)
![When you're on a packed United Airlines flight and security arrives When you're on a packed United Airlines flight and security arrives](https://i.kym-cdn.com/photos/images/newsfeed/001/242/164/316.jpg)
Chuck E. Cheese Alias "Pasqually's Pizza
"*Chuck E. Cheese Alias "Pasqually's Pizza"*":https://knowyourmeme.com/memes/chuck-e-cheese-alias-pasquallys-pizza/ refers to a series of reports, jokes and memes about the arcade and pizza restaurant Chuck E. Cheese's being listed as "Pasqually's Pizza" on food delivery applications during the coronavirus quarantine.
![People getting the s----- Chuck E Cheese pizza from the alias Pasqually's Pizza be like Mentally Dead @Wolffe104 People getting the s----- Chuck E Cheese pizza from the alias Pasqually's Pizza be like Is this even italian? 9:53 AM · May 18, 2020 · Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/001/852/679/77c.png)
![hi-fi beats to wake up/procrastinate to @softsynthbear "Doctor, I am depressed. No one wants to try my pizza." Doctor: "I know what will cheer you up. You should try that new pizza place, Pasqually's Pizza!" Chuck E Cheese: "but doctor, I am Pasqually," 12:52 PM · May 18, 2020 · Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/852/677/55e.png)
![thinking about pasqually’s pizza austen from la croix @QueenAusten4 thinking about pasqually's pizza 3:08 PM · May 18, 2020 from Reno, NV · Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/852/676/31f.png)
Charles "Entertainment" Cheese
Charles "Entertainment" Cheese refers to the full name of Chuck E. Cheese. The frequent rediscovery of the character's middle name, "Entertainment," has been the subject of numerous social media posts (examples below).
![hi everyone, chuck e. cheeses full name is “charles entertainment cheese,” and he canonically has dead parents danny / @friendbow hi everyone, chuck e. cheeses full name is "charles entertainment cheese," and he canonically has dead parents Chuck E. Cheese ickstory (character) 刘 ☆ 's official backstory is tha Charles Entertainment "Chucknaned mouse who does i Cheesell is the anthropomorphinis own birthday. To make mouse mascot of the Chuck E. naving had a birthday par e hosts parties for kids. / Cheese's chain of family entertai centers. 2:18 PM · Mar 30, 2018 · Twitter for iPhone 30.8K Retweets 97.2K Likes >](https://i.kym-cdn.com/photos/images/newsfeed/001/853/289/4ed.png)
![Whenever I'm sad, I remember that Chuck E. Cheese's full name is Charles Entertainment Cheese. Amy Dracula @amydracula Whenever I'm sad, I remember that Chuck E. Cheese's full name is Charles Entertainment Cheese. Chuck E. Cheese (character) Page issues Charles Entertainment "Chuck E." Cheese is the anthropomorphic mouse mascot of the 8:00 PM · Jun 3, 2017 from Chicago, IL · Twitter for iPhone 27.6K Retweets 79.4K Likes](https://i.kym-cdn.com/photos/images/newsfeed/001/853/290/085.png)
![His name isn’t Chucky Cheese. It’s Chuck E Cheese. The E stands for something. I looked it up, because I care. It stands fo eli is having a good day @jazz_inmypants His name isn't Chucky Cheese. It's Chuck E Cheese. The E stands for something. I looked it up, because I care. It stands for, This is not a joke, It stands for Entertainment. They deadass named him Charles Entertainment Cheese. 7:17 AM · Jul 19, 2019 · Twitter for iPhone 10.4K Retweets 88K Likes](https://i.kym-cdn.com/photos/images/newsfeed/001/853/291/d1b.png)
Search Interest
External references
[1] Wikipeida – Chuck E. Cheese's
[2] The Atlantic – Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever
Top Comment
Bald
May 21, 2020 at 08:57PM EDT