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Tech
‘We’ve actually found that people find these ads really helpful’: Google claims cramming ads into AI-generated search will help, not hurt users
BY
Ryan Barwick
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Marketing Brew
, and others
Tech
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become more complex, reaching viewers doesn’t need to be’
BY
Kelsey Sutton
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Marketing Brew
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Success
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
BY
Alyssa Meyers
,
Marketing Brew
, and others
Success
Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8
BY
Alyssa Meyers
,
Marketing Brew
, and others
Retail
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
BY
Katie Hicks
,
Marketing Brew
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Lifestyle
Women’s March Madness ad revenue doubled this year, Disney VP says
BY
Alyssa Meyers
,
Marketing Brew
, and others
Lifestyle
The Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’
BY
Alyssa Meyers
,
Marketing Brew
, and others
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