Gifts help you earn money by letting people who value your work show their appreciation.
We’re making it easier for people to show appreciation for their favorite creators across our apps with gifts on Reels. Instagram gifts are a way for creators to get support from fans who love their content and earn money. People can purchase Stars and share virtual gifts directly in the Instagram app to show appreciation for Reels they love.
Create and share reels just as you have been before. With gifts you can earn money from content you were already planning to share.
Share your creativity consistently and frequently so your fans can show their appreciation.
Help your fans know they can continue to support you by sending gifts on Reels. Show them how!
Let your supporters what they are contributing to when they send you gifts. Tell them more about you, your creative process and don’t shy away from showing your personality.
Show your fans some love! Tap the heart icon next to your supporters, they’ll get a notification that you’ve seen and recognized their gift.
Gifts are one of the strongest signals from your fans on what content they love. Incorporate that into your content strategy!
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