Be just a Google Search away
With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action.
Reach the right people with Google Search ads
Connect with people searching for your business
People are constantly turning to Google Search for answers─what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.
Achieve your performance goals
Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.
Highlight your products and services
Connect with potential customers in the moments that matter. With Search ads, you can customize your message and showcase what you have to offer as people search on Google.
Grow your business with Google Ads
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How tails.com embraces AI to connect with new customers on Search
182% increase in trial sign-ups and 258% increase in clicks
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HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding
40% growth in conversions and 40% growth in revenue
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Armani beauty increases conversions with responsive search ads
61% increase in click-through rate and 11% increase in on-site conversion rate
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Search ads
Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.
Choose the right keywords to reach relevant searches
Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.
Set precise bids for every single search with Smart Bidding
Show the right message with responsive search ads
Learn more about Google Search ads
Check out this collection of resources to find thought leadership, tips, and AI-Powered Search Best Practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn more
Performance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
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Demand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
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Learn more
YouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
Frequently asked questions
A Search Ad is an ad that shows up in Google search results when someone searches with terms related to one of your keywords. With Search ads, you can customize your message and showcase the products and services you offer to the billions of people searching on Google everyday. Learn more about Search Ads and where your ads can appear by visiting the About Google Search Network help page.
Search ads work by targeting people who are actively searching online for your products and services. To start, you select your Search Ad campaign goal, audience, and budget and then Google AI finds the most effective ad combinations for your business. Learn how to create a Search campaign by visiting the Create a Search campaign help page.
For the best results, choose keywords that are relevant to your product or service so your ads reach people precisely when they’re looking for what you offer. Google Ads can help you understand the performance of your ads and improve the quality of your keywords so you get better ad positions and lower costs. Learn more by visiting the About Keywords in Search Network campaigns page.
Google AI-powered Search ads use AI to set the right bids, reach the right audiences, and create the most relevant ad for every potential customer. Google Ads AI can improve your ad strength and conversion rates, and help you meet your ROI goals. Learn more about AI-powered ads by visiting the Google AI Ads Essentials: Ads Power Pairs Best Practices page.