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X Resources and Guides

Ready to launch your X Ads campaign?

Explore X best practices

Elevate and optimize your X Ads strategy with these best practices, top tips, and key resources.

Agency resources

Downloadable client-friendly decks, one-sheeters, and more to impress your clients (or your boss) with key storylines and stats.

Small business resources

Managing a small business on X? Use these tips, tricks, and resources to help you maximize your efficiency and results on the platform.

Video resources

Videos optimized for X drive an increase of 33% in emotional engagement*. Make your message more memorable by adding video to your X strategy.

*Increase in 33% is versus non-optimized TVCs. Source: GroupM + X, EyeSee, TVCs vs Optimized Ads on X, December 2018. 

Mobile app advertising guide

This quick-start resource is dedicated to help you run successful mobile app campaigns on X. This all-in-one guide will walk you through campaign setup, bidding, measurement, ATT, answer all your top questions, and more.

Follow @XBusiness for the latest trends and best tips on promoting your business

X Business blog

Learn the latest trends, insights, and best practices we're seeing on the platform.

Success stories

Get inspired by advertisers just like you who achieved standout success with X Ads.

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Planning your next big X campaign?